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Knight Frank
London and Country specialist property buying agents
28 Mar 2016  |   Philip Eastwood

The name game.

New labels for regenerated neighbourhoods are popping up as fast as the cranes creating them. But will anyone actually admit to living in Elephant Park?

Remember when Midtown was a district of Manhattan? Now it’s a London marketing term: in 2010, local businesses rebranded the area encompassing Bloomsbury and Holborn by referencing the Big Apple, and some estate agents followed suit.

Read the full article for Jonathan Mount‘s insight on the future of Nine Elms:
The name game | The Sunday Times

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