The name game.
New labels for regenerated neighbourhoods are popping up as fast as the cranes creating them. But will anyone actually admit to living in Elephant Park?
Remember when Midtown was a district of Manhattan? Now it’s a London marketing term: in 2010, local businesses rebranded the area encompassing Bloomsbury and Holborn by referencing the Big Apple, and some estate agents followed suit.
Who wants to live in Soho, or Covent Garden?
While some new London developments struggle to conjure up a sense of place when all that lies outside is mud, bulldozers and a big hole of promises, others have the good fortune of locations that are overflowing with famous local associations.
Hexagon Apartments in Covent Garden launched recently to a select crowd who dined on fish dishes by J Sheekey accompanied by Ronnie Scott’s pianist James Pearson, before the actor Simon Callow presented his personal eulogy to the area’s theatrical heritage…
Read the full article for Philip Eastwood‘s insight on Soho and Covent Garden:
Who wants to live in Soho, or Covent Garden? | The Telegraph
Why London’s Chester Square remains a premier address.
Once home to Margaret Thatcher, the grand square in Belgravia ￼continues to attract buyers, notable and otherwise.
If the concrete, chrome and glass apartments being built around Victoria and Nine Elms represent the modern, hard-edged image of London, the grand terraced houses of Chester Square recall a more aristocratic city of old.
Read the full article for Rachel Thompson‘s insight on the draw of Chester Square:
Why London’s Chester Square remains a premier address | Financial Times
The lure of the perfect village.
Villages close to London where you can walk to a station, a local shop and a good pub. Basically the perfect places to live.
In this article we have identified some of the best villages to live in near London – pretty rural places with character, where you can walk to the train station, and which have a local shop and a good pub – in other words, perfect villages.
Welcome to the millionaire zones.
Are you a millionaire yet? Give it another 14 years. As house prices continue to rise, the number of UK homes worth £1 million or more is expected to more than triple by 2030, according to a report by Santander Mortgages, making one in four London homeowners into property millionaires. As it is, the proportion of million-pound homes is relatively small, the research found — less than 500,000 in the UK and only 1.77 per cent of the nation’s housing stock. By 2020 this will rise to 689,000, and 2.37 per cent, and by 2030 it will be 1.6 million, and 5.14 per cent