As art lovers arrive in London in October for Frieze, Will Watson, Head of London, features in Vogue, Tatler, House & Garden and GQ discussing properties to captivate creatives and art collectors.
Every October, artists, gallerists, dealers and art collectors from around the world gather in London for the annual Frieze art fair. Regent’s Park is taken over by vast tents, containing many multi million pounds worth of art from contemporary marvels to Old Masters. Although the city’s celebration of visual art reaches a peak during Frieze week (3-6 October) it has long been a popular base for those who work in creative circles. Chelsea was historically the old art quarter, while today’s art crowd is more likely to be found in the East End. Mayfair has long been the hub for the great commercial galleries, many of which have been in the area for generations, and it remains a focal point for the international art scene. This tradition has continued with the recent addition of Finchatton’s Twenty Grosvenor Square, one of the most ambitious new developments in the capital. Built on the site of the former European head quarters of the US Navy, it comprises 37 apartments, designed by Ficnatton and serviced by Four Seasons. Inspired by the area’s grand Georgian past the building offers soaring high ceilings (perfect for grand art work) and high sash windows overlooking the leafy garden square. Meanwhile Lodha has commissioned French artist and designer Pablo Reinoso to create L’arche, a six metre arch way as part of its Lincoln Square development by the Royal Courts of Justice.
Will Watson, Partner at The Buying Solution says ‘A high number of our clients are art collectors, and many are seeking museum standards within the properties they purchase. High ceilings, generous wall space, and more neutral backgrounds are on the wish lists of the big collectors, as well as consideration for how pieces can be hung or displayed to enhance the effect. Also security is paramount, as is accessibility with regards getting the pieces inside.”