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TBS in the Daily Mail – Fast wifi can seal the deal: How top broadband speeds have become vital to entice home buyers

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Knight Frank
London and Country specialist property buying agents
16 Oct 2019  |   Mark Lawson

Forget kerb appeal and marble work surfaces in the kitchen. New research shows that the single most important factor for home buyers in 2019 is having fast broadband speeds.

A recent poll of 2,115 UK homeowners, carried out by Broadband Choices, a broadband, television and mobile comparison website, shows that 69 per cent of us prioritise the availability of speedy internet over, for example, living close to good nurseries and schools (57 per cent), friends and relatives (38 per cent) and shops and amenities (35 per cent).

Mark Lawson of The Buying Solution explains how he found the ideal house for a client. ‘It was good-looking architecturally, with easy access to London — exactly what she wanted. But she wouldn’t cross the threshold until she knew its broadband speeds.’

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