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TBS in The Financial Times – The Social Network

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Knight Frank
London and Country specialist property buying agents
01 Oct 2018  |   Jonathan Bramwell

The social network; A millennial mindset is redefining premium property in urban hubs inspiring state of the art homes that offer a social, sustainable and connected mix of comfort and awe

 On Friday the Financial Times published its property special in How To Spend It Magazine. Property correspondent Lisa Freedman focused on what it is that today’s millennials want from their home and communities. As the only buying agent to be quoted, both Jonathan Bramwell and Thea Wellband from The Buying Solution gave their views on the London and Country perspectives.

Jonathan Bramwell says; “In the Cotswolds for example the area surrounding Soho Farmhouse is particularly popular. A good country weekend will take in a bit of shopping at Daylesford Organic Farm in Kingham, followed by a sushi lunch and spa treatment then clubbing in the evening at Soho Farmhouse.” Fitbit friendly exercise like cycling is also important to millennials too and the Cotswolds lends itself perfectly to that.

From a London standpoint Thea Wellband says that most millennial buyers neither have the time or inclination for DIY; “Their parents were happy to project manage, they just want it to be immediately inhabitable.”

Overall the conclusion is that millennial buyers are ‘..confident, concerned (about the environment) and in a hurry’!

To read the full article pick up the most recent copy of How To Spend It Magazine.

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