Will Watson

Head of The Buying Solution

Working with Will removes any worry or concern for trying to decipher the often-overwhelming London property market. Specialising in the capital’s residential space for over 20 years, Will is one of the best-placed and most respected advisors when it comes to providing impartial advice for his clients. His extensive knowledge and contact base, along with many years of experience, gives his clients a significant advantage when looking for a home. He is known for going above and beyond for his clients, always putting their interests first and getting the deal done. Whether a local resident or newcomer to the city, people truly put their trust in Will when it comes to their property purchase.

Starting his career as a selling agent in South Kensington, Will spent the next 13 years with Savills and Strutt & Parker, selling super-prime properties across central London. Having gained this invaluable experience, Will then made the switch to something he always wanted to do – become a buy side advisor. This led him to Middleton Advisors where he helped open their London practice. From there he moved to The Buying Solution to head up their London team in 2019.

During his buying career, Will has built a reputation as being one of London’s leading buying agents and being responsible for acquiring some of the city’s most exclusive properties, many being completely off-market and is known for his tenacious care of clients, rigorous negotiating skills and being able to get some of the most complicated deals across the line.

Will has always enjoyed client-facing jobs – he loves working with people. He relishes the prospect of getting to know an individual or family and learning about their hopes for a new property. The process is highly personal and something he would describe as a “labour of love”. “I would advise a client the same way I would a family member and am incredibly protective of their position”. The relationships he builds are completely transparent – rooted in trust and integrity resulting in the majority of his clients coming through personal recommendations.

Outside of work, Will leads a busy family life with his wife and three children. When he’s not operating a pro bono taxi service for his children’s various commitments, he can be found pursuing several sporting and outdoor pursuits.

Quotation Mark

Will understood exactly what we were looking for. His patience, tenacity and exceptional client service exceeded all of our expectations. We could not recommend him highly enough.

client testimonial