The Cotswolds Reimagined for Contemporary Life

As the modern Palladian revival country house Daisy Green in Wotton-under-Edge, Gloucestershire, goes on the market, a recent article in Robb Report shares expert insight from our Cotswolds Partner Harry Gladwin on what the modern Cotswold buyer wants.

Boz Gagovski Photography

It may look like an exceptionally well-preserved 18th-century Cotswolds villa, but Daisy Green in Gloucestershire dates, in fact, to 2011 and was built by the artist and designer Susanna White of Studio Whiteworks and her husband, John.

Writing in Robb Report, journalist Abby Montanez reports that today’s Cotswold buyers seek traditional beauty with modern comfort – and more than just a weekend escape, quoting Harry Gladwin, Head of the Cotswolds Region at The Buying Solution.

Read the article here.

Why the Cotswolds’ ‘Golden Triangle’ Is Losing its Edge

Wealthy buyers in the Cotswolds are setting their sights beyond the typically popular socialite scene, according to a recent article in Bloomberg, featuring expert comment from our Partner Harry Gladwin.

view of Cotswolds stone houses down the hill in Burford. Image: Getty

Talking to journalist Sarah Rappaprt, our Head of the Cotswolds region, Harry, says: “For those seeking true privacy, the celebrity ecosystem around Soho Farmhouse is starting to feel a bit crowded—or worse, performative.” He adds: “Areas around Snowshill, Cold Aston, Whichford or the Coln Valley offer more space, less scrutiny and just as much charm.”

Read the article here.

The Cult US Interiors Brand Housed in the Cotswolds

Our Head of the Cotswolds, Harry Gladwin talks to Alexandra Goss for The London Magazine about the cult US interiors brand RH which is housed at Oxfordshire’s 400-year-old landmark estate Aynho Park – its first foray outside of North America.

As it prepares to launch in Mayfair next year, Harry comments on how RH has put the once sleepy village of Aynho and surrounding Cotswolds villages on the map.

Quiet Cotswolds street and cottages. Image: Sarah Frances Kelley for The Buying Solution

Read the article here.

The Joy of Downsizing: Why Planning Ahead Matters

For many homeowners, downsizing marks the start of a new chapter – not a step back, but a chance to simplify and refocus. With the right advice, the process can be practical, efficient and surprisingly rewarding, writes Georgina Neil, our Cotswolds Buying Agent

After decades spent enjoying a large family home – typically bought when owners were in their 40s – many find that the once distant plan of downsizing suddenly becomes an urgent necessity when they reach their 70s or 80s.

Without preparation, this shift can feel rushed, emotionally taxing and costlier than expected. But approached early and on one’s own terms, with time, clarity and expert advice, downsizing can offer not only freedom but genuine enjoyment and the promise of a fresh start.

In my experience, the most successful moves happen before they become a necessity. Clients who downsize while they are still in robust good health and can carefully consider what really matters without the pressure of illness, bereavement or financial strain usually fare best. Crucially, they can take the time to get it right.

But downsizing is rarely as straightforward – or as cost-saving – as some might expect. In prime markets like the Cotswolds, competition is fierce. At the £1.5m to £3m level, the best houses – on the edge of a village, with views, privacy and a manageable garden – often sell off-market and fast. Many clients arrive assuming they can buy a scaled-down version of their family home, complete with drawing room, dining room and space for grand furniture. As a result, many are surprised to find how little £2m now buys when expectations are shaped by a larger, older house.

Successful downsizers quickly learn that priorities must shift. Energy efficiency, ease of maintenance and future-proofing win out over period features and sprawling grounds. The flexibility which comes with lock-up-and-leave security, a sensible garden, practical location and no requirement for staff becomes increasingly attractive.

This is not simply observation. According to new research from the Open Property Data Association (OPDA), older homeowners are increasingly ready for this kind of change. More than a third (34%) of those aged 65–74 who bought in the last five years chose to downsize, rising to nearly half (47%) of those aged 75 and over. The appetite for simpler living is clear. Yet the barriers remain: long transaction times are cited as the main frustration by 55% of buyers aged 65–74 – and by a striking 68% of those over 75. Many would welcome more efficient, digital processes to reduce the stress and delay that so often dog these moves.

These frustrations highlight why working with an experienced buying agent has never been more valuable. For many later-life movers, this may be the first time they’ve navigated the property market in 30 or 40 years – a period during which prices, processes and expectations have changed dramatically. A good buying agent brings market insight, negotiation skill, and crucially, access to properties that may never reach the open market. But beyond that, we act as a steady hand, guiding our clients through unfamiliar territory, helping to prioritise needs over wants, spotting potential problems early, and ensuring that decisions are made with clarity and confidence – and not under pressure. This guidance can make the difference between a smooth, rewarding transition and a stressful, costly mistake.

We also help to gently challenge assumptions. Clients may insist they don’t want a barn conversion – until they walk into one with an extraordinary view and charm to match. They may dismiss a semi-detached house – until they realise it offers the perfect village location and privacy they crave. They simply won’t know until they see it for themselves; curiosity and open-mindedness are key.

Location also takes on fresh importance when people decide to downsize. Many clients want to stay in the same village – or at least close by – but with less property and acreage to maintain. Others make bigger moves, to be nearer family or familiar holiday spots from their childhoods. Few want to sacrifice a proper garden (even if smaller) or guest bedrooms for visiting friends and family. The practicality and hubbub offered by a village provides both reassurance and entertainment. After decades spent relying on the car, it can be refreshing to have restaurants, cafés, a cinema or theatre – as well as a good doctor’s surgery – on your doorstep.

While downsizing offers plenty of benefits, we also appreciate what a significant and often emotional process it can be. Our role extends far beyond viewings and negotiations. We become sounding boards – especially for clients who may be widowed or handling finances alone for the first time in decades. Many of these conversations are personal, touching on health, family and legacy, and it is a privilege to be taken into our clients’ confidence.

Our deep personal knowledge of the areas we represent means we can offer highly specific local knowledge and suggest villages and micro-locations that suit not only a client’s wish-list but their pace of life and social interests. We can also make introductions to removals companies, surveyors, solicitors, builders, unpacking companies – even the local golf or bridge club. This matters more than ever when buyers are relocating to areas they barely know – sometimes hundreds of miles from their old communities. A house, after all, is only part of the story. The life built around it matters just as much.

Done well, downsizing is not a loss – it’s a liberation. Less house often means more freedom: fewer ties, fewer worries, more time to travel or pursue other interests. It is about taking control of the next chapter of life while the choice is still yours to make.

Those who embrace this process with clarity and the right guidance usually find it far more rewarding than they ever expected.

Georgina Neil Cotswolds buying agent, The Buying Solution

Georgina Neil is The Buying Solution’s Cotswolds Buying Agent

For news, expert commentary and invaluable property insight, subscribe to The Insider, our quarterly newsletter, here.

Why Americans are Flocking to the ‘Hamptons of England’

Our Head of the Cotswolds, Harry Gladwin, talks to Laura Parnaby at the Mail Online about the noticeable rise in interest from American buyers in the region in recent years.

One of the most experienced and well-regarded specialists in the Cotswolds, Harry, spoke about why the beautiful Cotswolds stone houses, privacy and space continues to resonate so strongly with our American friends and clients.

Read the article here.

Trump Sends Wealthy Americans Fleeing to the Cotswolds

Our Head of the Cotswolds Harry Gladwin spoke to Lauren Almeida from The Guardian about why a significant proportion of his clients are now Americans looking to settle in this idyllic pocket of the English Countryside.

period home with trailing greenery in the Cotswolds
Sarah Frances Kelley for The Buying Solution

“There are multiple draws: it is a safe place to hold properties; young families often want to have a holiday home with a view to spending more time here in the long term; and older couples who want to spend more time in the UK use it as a stepping stone into Europe,” says Harry.

Read article here.

Why ‘Healing’ your House is now an Open Secret

Our Head of the Cotswolds region Harry Gladwin spoke to Rebecca Newman at the Financial Times about the rising trend in ‘energy cleansers’ in the housing market, particularly among clients in their thirties and forties buying older houses.

Cotswolds stone house with sage green front door and evergreen hedges
Sarah Frances Kelley for The Buying Solution

Read the article here.

In the Press: The Buying Solution in Country Life

Our Partner Harry Gladwin speaks to Anna White for Country Life about the rise of the rural supercar, where you’re as likely to see an Aston Martin in the Cotswolds as you are in Knightsbridge.

Classic Rolls Royce ©Sarah Frances Kelley for The Buying Solution
Sarah Frances Kelley for The Buying Solution

Read the article here.

In the Press: The Buying Solution in Bloomberg

Harry Gladwin, The Buying Solution Partner and Head of the Cotswolds Region, speaks to Sarah Rappaport at Bloomberg about the Cotswolds’ appeal for US buyers, and the surge in his American clients in the past year.

Sarah Frances Kelley for The Buying Solution

Read the article on Bloomberg here.

In the Press: The Buying Solution in The Telegraph

With news of Ellen DeGeneres’ rumoured move, Harry Gladwin, The Buying Solution Partner and Head of the Cotswolds Region, speaks to Guy Kelly of The Telegraph about how Trump’s victory has prompted wealthy Democrats to consider relocating to the Cotswolds.


Sarah Frances Kelley for The Buying Solution

Read the article in The Telegraph here.