Category: Blogs

The Rise of Wellness in Real Estate

Posted on by Rosalind Sack

Wellness now shapes the way we choose to live and where we call home, says Toto Lambert, The Buying Solution’s specialist Partner in London – and also a yoga teacher and qualified nutritional therapist. Here, she discusses emerging trends and how our expert buying agents can secure exceptional properties designed to elevate the wellbeing of our clients.

Woman in ice bath wearing grey WHOOP health tracker on wrist.
Image: WHOOP

Wellness is big business and the UK is leading the way in Europe, with the industry in this country estimated to be worth over US $223 billion. Evolving into more than just a personal pursuit, wellness has become a defining factor in how we live and where we choose to call home. At the forefront of this movement is the growing demand for properties that support and enhance our sense of wellbeing, reflecting both environmental and technological trends.

For those navigating the complex and competitive property market in London and the Southern Counties, the expertise of a specialist buying agency is invaluable in sourcing homes that cater to these shifting priorities.

The Rise of Wellness Technology in Homes

Wellness tech, from AI-powered wearables to sleep-optimisation devices, has seen a meteoric rise. Tools like WHOOP health monitors, Oura Rings, and devices designed for nervous system regulation are no longer niche accessories; they’ve become lifestyle staples for many.

How we set up our homes to accommodate wellness tech and AI is becoming ever more important. The implication for properties is clear; spaces need to adapt. Homes with integrated smart systems or the potential to incorporate such technologies are in high demand. Whether it’s a bedroom designed for smart sleep tracking or room layouts that allow for unobtrusive tech integration, the modern home is becoming a wellness hub.

Creating a Sanctuary: Environmental Wellness

In tandem with technological trends, there’s a growing emphasis on environmental wellness ­– both within the home and its surrounding environment.

Internally, clients are seeking homes that allow for serene, restorative spaces. Zen dens – tranquil zones designed for digital detox – are replacing the traditional man cave, reflecting a shift towards relaxation and recovery over recreation. Reformer rooms for Pilates or spaces dedicated to Nordic wellness practices like infrared saunas and ice baths are becoming coveted features.

Externally, proximity to green spaces remains a top priority; a demand accelerated by the pandemic that shows no sign of slowing down. Areas such as Hampstead with its famous outdoor swimming ponds on the Heath, Richmond with its 10-acre Ham Lake outdoor pool within a large nature reserve, and neighbouring areas to Hyde Park which houses the Serpentine Lido, are all excellent choices for wellness-oriented buyers.

Wellness by Design: Natural Light, Quiet Spaces and Soundproofing

The design of the property itself plays a crucial role in supporting wellness. A wealth of natural light – essential for mental health and vitality – is a non-negotiable for many buyers. Soundproofed interiors and bedrooms positioned in quieter areas of the home are also in high demand, reflecting a desire to minimise stress and maximise rest. More intimate spaces dedicated to calming pursuits are being carved out; with the likes of flower rooms, listening rooms, even star-gazing rooms growing in popularity. Our extensive network of leading architects and interior designers is uniquely equipped to expertly craft these highly sought-after spaces in any new home.

Freehold homes offer greater flexibility to add bespoke features such as smart saunas, reformer rooms, or dedicated relaxation areas. I have even seen hyperbaric oxygen chambers – favoured by athletes for recovery – installed in private homes. Apartments, meanwhile, are not exempt; balconies are increasingly being adapted for wellness, housing everything from compact ice baths to zen-inspired switch-off areas.

Deer in Richmond Park at sunrise
Image: Unsplash
Location Matters: A Slower Pace and Better Air Quality

Geographical considerations are just as critical. Beyond green spaces, buyers are looking for areas with better air quality, less noise pollution and a village-like feel. Outer London regions such as Richmond (pictured), Wimbledon and Dulwich offer a slower pace of life while retaining easy access to the city’s amenities, and we are expertly-placed to advise on property in these areas.

This trend aligns with a broader desire for wellness on a community scale, with buyers valuing proximity to yoga studios, community saunas and outdoor swimming facilities where they can benefit from a personal connection with others.

How a Buying Agency Adds Value

Navigating the complexities of sourcing a property that supports a holistic approach to wellness requires extensive market expertise and a highly tailored approach. Our specialist buying agents at The Buying Solution have an intimate understanding of both client needs and market dynamics, making us best placed to identify properties that meet exacting wellness criteria.

By understanding the nuances of these trends, we not only save clients precious time but also provide a highly competitive edge in securing properties that might otherwise be overlooked.

Toto Lambert, The Buying Solution Partner, London

Toto Lambert is our specialist Partner in London


Explore more of The Buying Solution’s Insights

Highlights from The Buying Solution in 2024

Posted on by Jessica Jonzen

As 2024 draws to a close, Will Watson, Head of The Buying Solution, reflects on a year of change, growth and opportunity.

Sarah Frances Kelley for The Buying Solution

As I reflect on 2024, it’s clear that this has been a transformative year for The Buying Solution and for me personally. Taking on the role of Head of The Buying Solution in May was a great privilege and offered me an opportunity to reinvigorate the business. My goal was to inject fresh energy into the firm and create a culture that reflects our ambition and expertise. Now, as the year comes to a close, I’m proud of the strides we’ve made together as a team.

One of the most exciting developments has been strengthening our team with three exceptional hires: Toto Lambert as Partner in our London office, Katherine Watters as Partner covering the Southern Home Counties, and Georgina Neil as a Buying Agent covering the Cotswolds. Each of them brings unique perspectives and expertise that have already made a significant impact on our business and brought a new dimension to it. As female Partners, Katherine and Toto have not only enhanced our reach but also broadened our professional and personal networks in London and the country. Watching their contributions complement our existing strengths has been a real highlight for me.

Fostering a collaborative and unified culture at The Buying Solution has been another key priority. Seeing this camaraderie between colleagues and mutual support take shape has been hugely rewarding.
One of the most gratifying trends has been the surge in client referrals. This year, more than ever, we’ve had past clients recommending our services to friends and family, which is a testament to the trust we’ve built. It’s this reputation that enables us to unlock opportunities that others simply can’t access. In fact, over 60% of the properties we’ve secured for clients this year have been off-market – a true reflection of our ability to deliver beyond the ordinary.

From a market perspective, 2024 has certainly had its uncertainties. Yet, we’ve seen a marked resilience, especially in London. The capital remains a focal point for global wealth, despite the political and economic noise. While some headlines might suggest an exodus, the reality is different. Clients have explored alternatives – Milan, Dubai, the US – but time and again, they return to London, drawn by its unparalleled lifestyle, culture, and connectivity. Yes, it’s always been an expensive city, and it’s becoming more so, but for those who understand its value, there’s simply no substitute.

Looking beyond London, the well-trodden path from city to countryside has continued to appeal, with clients seeking more space and a change of pace. One of my colleagues shared a story about a family moving to a rural spot in the Home Counties. Initially, they had reservations about leaving London, but with guidance and support, they made the leap – and haven’t looked back. These moments, where we help clients find not just a house but a true home, are what make this work so fulfilling.

Of course, our role is not just to facilitate; it’s to advise. There have been times this year when we’ve had to counsel clients against properties they initially thought they wanted. In one instance, a family fell for a house that, while charming, was in the wrong location and would have been a financial and emotional burden. After detailed discussions, they trusted our advice, held off, and ultimately secured a property far better suited to their needs. These are the decisions that define our commitment to our clients’ best interests.

Our reach continues to expand as well. This year, we’ve worked with clients from across the globe, including Japan and Finland, navigating language barriers and cultural differences to deliver exceptional results. Building long-term relationships is at the heart of what we do, and there’s no greater compliment than a returning client.

As we head into 2025, I remain cautiously optimistic. While uncertainties persist –whether around government policies or the broader economy – London and the UK’s enduring appeal will undoubtedly prevail.

What’s particularly intriguing right now is that we’re navigating what I believe is the bottom of the market. There are some excellent buying opportunities for those ready to act. Nervous sellers who’ve been waiting to move on are now willing to negotiate, making December and early 2025 an ideal time to buy. I anticipate that as sentiment improves – perhaps as early as next year – we’ll see confidence return which could harden seller’s positions within the market, so this current window is one to seize.

At The Buying Solution, we are proud to stand beside our clients, offering trusted advice, unrivalled access, and a deep understanding of the market. Whether it’s navigating the complexities of the current climate or securing a dream home, we are here to ensure our clients are always one step ahead.

Will Watson, Head of The Buying Solution

Will Watson is Head of The Buying Solution

If you wish to discuss your property requirements, we’d be delighted to assist you. Contact the team here.

Elegant Christmas Destinations Guide: Country

Posted on by Rosalind Sack

From refined shopping destinations to stately country retreats, discover our guide to the finest festive events and destinations across our country regions…

Exterior of large country house hotel Heckfield Place with frost on the lawn and christmas tree
Heckfield Place
Hampshire House Guests

Resident guests and Friends of Heckfield Place in Hampshire, the lovingly restored five-star Georgian estate, can enjoy a beautiful selection of experiences throughout the season. Highlights include wreathmaking and willow-weaving workshops, festive films in the screening room and a grand Christmas tree lighting ceremony with carolers in the grounds.

Resident guests will be treated to a Christmas Eve sleigh ride, feasting and live music on Christmas Day and Boxing Day duck herding, followed by family tree hunts and wine tastings between Christmas and New Year. While it may be too late to book for this year, why not plan ahead for next?

The Festive Royal Borough

Ascot’s final race meeting of the year – the Howden Christmas Racing Weekend – is always hugely popular and, as ever, it promises a great day on the track as well as plenty of festivities off it. Family entertainment on the Saturday includes candle-lit carol singing with the Ascot Brass Band and an appearance by Father Christmas himself.

Nearby Windsor Castle pays homage to 1,000 years of royal history this Christmas with a number of special events. At the centre of the beautifully decorated State Apartments each year stands the 20-foot-high Nordmann Fir tree in St George’s Hall, which is felled from Windsor Great Park and dressed with thousands of lights.

Elegant West Sussex Estates

Whether you choose to stay at the Hotel over Christmas or simply visit, with twinkling lights strung up on the hundreds of trees across the 11,000-acre Goodwood Estate in West Sussex it’s a magical setting. Culinary masterclasses, late-night shopping events, festive afternoon teas and the ultimate Après Ski Party; the Estate has a hugely varied programme of events throughout December and into the New Year. Their candlelit carol service in the resplendent Front Hall of the House is always a memorable event.

Travelling north to the magnificent 17th-century National Trust-owned Petworth House, visitors can marvel at the beautifully adorned historic rooms and enjoy late-night openings, choir performances, a makers’ market and wreathmaking workshops.

A Cotswolds Christmas

The bucolic country retreat of Thyme, a ‘village within a village’ in the Cotswolds, is leaning in to the slow and intentional side of Christmas with cookery classes, wreathmaking and wellness events. This is a place to unwind and recharge before the festive excess takes over. A half-an-hour drive north to Daylesford Farm and there are still spaces left on a number of their wreathmaking workshops, or take the children to meet Dancer and Blitzen while you wander the farm shop in search of gifts.

Elsewhere in the Cotswolds, guests at Estelle Manor near Witney can enjoy all manner of special events, inspired by festive folklore. The centrepiece is an ice rink for up to 60 skaters on the north lawn lit by pretty festoon lights which is open until 5th January.

Enchantment at Waddesdon

The great Rothschild estate of Waddesdon Manor in Buckinghamshire always goes to town with their festive celebrations and, this year, visitors can enjoy winter cellar tours and wine tastings and festive afternoon teas in the house. But the real magic takes place in the grounds which will be transformed with light projections on the Manor façade, a light trail through the gardens and artwork installations, all inspired by the classic tale of Sleeping Beauty. Waddesdon’s ever-popular Christmas fair and late-night openings also return this year.

Meet our specialist Country team of buying agents here and get in touch to find out more about how they can assist with your next property search.

Elegant Christmas Destinations Guide: London

Posted on by Rosalind Sack

London conjures up the magic of Christmas like few other cities, with all manner of memorable events and destinations for all ages. Discover our pick of this year’s finest…

Window on Fortnum & Mason red brick period building with christmas trree decorations and christmas garlands
The Home of Christmas

Few places do Christmas better than Fortnum & Mason; a master of enchanting festive experiences since Victorian times. Indeed, Charles Dickens described it as ‘a perfect fairy palace’ in December 1845. They supplied woodcock pies to Edward VII and George V at Christmas for many years and the Queen Mother would insist on wrapping her own presents in the store. Its fairytale window displays and festive demonstrations, masterclasses and performances continue to captivate this season.

Theatrical Delights

The English National Ballet’s annual performance of The Nutcracker at London Coliseum has also become a much-loved tradition since first delighting audiences in 1950. Set to Tchaikovsky’s masterful score, this year’s production is a new re-telling of the classic, brought to life by over 100 dancers and musicians.

Elsewhere, The Royal Opera House stages an enchanting production of Cinderella; a co-production between The Royal Ballet and the National Ballet of Canada. While the Royal Albert Hall’s programme of festive events includes performances by Jamie Cullum, Katherine Jenkins, the Royal Philharmonic Orchestra and London Community Gospel Choir, as well their much-loved sing-along carols.

A Touch of Luxury

Claridge’s spectacular Christmas tree becomes a Mayfair landmark each winter. Since it was designed by John Galliano for Dior in 2009, it has become tradition that each year it is brought to life by a different eminent designer. This year, the 19ft tree is the creation of Sir Paul Smith who has filled its branches with 100 bespoke birdhouses, each with a playful twist in his signature style.

London’s hotels – from The Corinthia to The Ned – are hosting all manner of festive afternoon teas to mark the season. We recommend a visit to Harrods stalwart The Georgian, where you can enjoy an exquisite menu overseen by executive pastry chef Markus Bohr. It’s also an opportunity to admire the recent extensive refurbishment and restoration of this grand, historic venue – which first opened within the department store to much fanfare in 1911.

Time for Reflection

Nearby Grosvenor Square hosts Anya Hindmarch’s spectacular Ever After Garden which is open until mid-December. This incredible carpet of over 30,000 illuminated white roses first lit up the square in 2019 in memory of the late production designer Michael Howells. It has since served as an annual garden of remembrance in support of The Royal Marsden Cancer Charity and visitors are encouraged to dedicate a rose in exchange for a charity donation.

Meet our specialist London team of buying agents here and get in touch to find out more about how they can assist with your next property search.

Will a Second Trump Presidency Drive American Buyers to the UK?

Posted on by Jessica Jonzen

As British property experts, we see global events shape our market in unexpected ways. With Donald Trump’s return as the 47th US President, Will Watson, Head of The Buying Solution, considers how this could drive renewed American interest in UK property.

It is, by anyone’s measure, an extraordinary comeback. Donald Trump’s decisive victory over Kamala Harris in the US election will have implications across the globe. As British buying agents, we are closely watching how this shift in American leadership may impact the prime UK property market.

A second Trump presidency could indeed drive increased American interest in UK property, with motivations extending well beyond politics. For many high-net-worth American families, growing divisions within the US and pressing concerns about safety are becoming decisive factors in exploring relocation. The tragic statistics are stark: there have been 58 school shootings in the United States so far in 2024. Each day, 12 children in America lose their lives to gun violence, while another 32 are shot and injured, according to the New England Journal of Medicine.

At least 29 states allow individuals other than police or security officials to carry guns on school grounds, according to the National Conference of State Legislatures. Trump’s strong alignment with the National Rifle Association and his unwavering support for gun rights add to the unease among parents who increasingly see gun violence as an unavoidable risk in American life. This concern for safety has prompted numerous families from the West Coast and New York to consider the UK – not for tax breaks, educational benefits, or the allure of the British climate – but for the peace of mind that stricter gun laws can bring. While crime rates in the UK have increased, they are modest in comparison to those in the US. For families weary of active-shooter drills and the spectre of gun violence in schools and kindergartens, the UK’s lower rates of violent crime and strong gun control offer a compelling appeal.

Beyond safety, the “special relationship” between the UK and the US holds its own appeal. For many Americans, the UK offers an accessible transition – a shared language, an internationally well-regarded education system and a thriving cultural scene. It’s a natural choice for families considering relocation. And with some of the UK’s best schools and universities in and around London, the appeal is even stronger for parents interested in long-term residency for their children’s education.

Financially, there is potential for increased American investment as well. The dollar’s strength against a relatively weaker pound creates an attractive buying opportunity. For Americans, UK property has always held a certain cachet and when combined with favourable exchange rates, the value becomes hard to ignore. London property prices have softened recently and, while this might seem like a negative indicator, for those looking to buy and hold it’s actually an ideal scenario – an opportunity to invest in a market that is likely to appreciate in the long term.

However, it’s not a straightforward choice for every family. Moving across the Atlantic is no small feat, and many of our American clients have business interests that tie them to the US. While we might see an increase in families relocating to the UK, it’s likely that many will opt to keep their businesses stateside, creating what we might call “transatlantic households,” with families based here and professional commitments remaining in the US. Meanwhile, the recent UK budget and its potential impact on non-doms could well be another consideration affecting plans to relocate.

Of course, it’s difficult to predict exactly how a second Trump term would unfold and the direct impact it might have. But from our vantage point, we are already seeing an increase in enquiries and interest from American buyers, and we believe this could very well grow in the coming years. For now, American buyers are actively exploring their options, assessing the UK market and weighing the appeal of London’s property landscape amid its current buyer-friendly conditions.

Ultimately, whether or not we see a surge in American buyers will depend on how events play out in both the US and UK. But for families looking to combine safety, cultural familiarity and long-term investment potential, the UK remains an appealing choice – and with a strong dollar, the opportunity has perhaps never been more attractive.

Will Watson, Head of The Buying Solution

Will Watson is Head of The Buying Solution

If you wish to discuss your property requirements, we’d be delighted to assist you. Contact the team here.

The Budget’s Impact on the Prime Central London Property Market

Posted on by Jessica Jonzen

With the dust settling after Chancellor Rachel Reeves’ delivery of the first Labour budget in 14 years, Will Watson, Head of The Buying Solution, assesses how prevailing uncertainty could create exceptional opportunities.

As buying agents operating in the prime property market, the recent UK budget has left many in our industry with mixed feelings. In the immediate aftermath, there was a collective sigh of relief – things could have been worse. But as we’ve had more time to comb through the details, it feels as though there is “small print within the small print.” This lingering uncertainty has put the market in a cautious holding pattern, and while this isn’t ideal, it has created unique buying opportunities for those who can see beyond the headlines.

The non-domicile (non-dom) status proposals, in particular, are keeping high-net-worth foreign individuals on edge. While the government hasn’t taken direct action yet, the signal is clear: more changes are likely coming. London remains a magnet for ultra-wealthy buyers from around the world, and I believe this budget cycle could amplify that. If overseas buyers feel the UK’s tax landscape could stabilise in their favour – through a simplified flat fee for non-doms of £200,000-£300,000, akin to Italy’s approach – we could see renewed international interest. Until then, however, many buyers are maintaining a wait-and-see approach, postponing significant moves until they feel the market is on more predictable ground.

Inheritance tax is another point of friction. With unused pensions now being moved into that scope and heirs being taxed 20% for anything over £1million, the potential tax bill on assets will be so steep – potentially nearly 70% once inheritance and income tax are factored in – that many are reconsidering how to structure their investments. Property has long been a stable asset to pass down to the next generation, and London real estate remains uniquely appealing – a tangible, culturally rich asset that no financial portfolio can replicate.

The high end of the market is ripe with good properties, but they aren’t all immaculate, turnkey homes. In fact, much of the super-prime stock requires significant work, which puts off many buyers seeking to move quickly. Renovation costs have soared by 30-40% in recent years, and planning permission is also more complex than it used to be. However, clients who are willing to take on these projects could see strong returns as the market recovers. Ironically, many buyers now want a “finished” home, but the reality is that most people end up making changes even when they buy something new. Taking on a project can mean a property truly designed to your taste, and in a quiet market you might secure it at a favourable price.

So, what does this all mean for buyers right now? In short, opportunity. The uncertainty around inheritance tax and non-dom status has slowed the market, giving buyers who are open-minded and flexible a distinct advantage. London remains a global city, highly desirable and underpinned by wealth and cultural appeal. And while prices are softer now, there’s no sense of panic. Those who own these properties often have the financial resilience to wait things out rather than sell at a discount. So, while the market may be stagnant for now, it is poised for a resurgence if economic or political conditions – both in the UK and overseas – shift favourably. London is very reactive, the market could turn around quickly, and those who bought in the current lull will look very prescient.

For now, the best advice for buyers is to stay flexible, think long-term and be ready to seize opportunity. London is, and will likely remain, one of the most desirable property markets globally. While it’s easy to get caught up in tax worries and policy shifts, prime property here isn’t just about financials – it’s about lifestyle, legacy and the enduring appeal of London itself. For those prepared to take a long view, this could be an exceptional time to buy into a city with a remarkable track record of resilience and growth.

Will Watson, Head of The Buying Solution

Will Watson is Head of The Buying Solution

If you wish to discuss your property requirements, we’d be delighted to assist you. Contact the team here

What is a Buying Agent & How Can We Help?

Posted on by Jessica Jonzen

Success in today’s fast-paced and complex prime property market depends on connections, and no one is better connected than a good buying agent. Will Watson, Head of The Buying Solution, explains what a buying agent is and why they are essential to helping you secure your ideal property.

London townhouses with pink magnolia tree in spring

Have you ever wondered why, when making one of the biggest financial commitments of your life – buying a home – you do not automatically have someone representing your best interests? Sellers do. Their estate agent advises them every step of the way, working to secure the best possible price and buyer for their property. Yet, buyers are often left to navigate the process alone, without a dedicated expert on their side.

Which is why buying agents have gained in both number and credence in recent years. A buying agent works exclusively for the buyer, leveraging their extensive network to connect them with the perfect property. Acting in their client’s best interests, they will provide expert guidance throughout the entire process, ensuring a smooth and successful purchase.

Time is Money

One of the main reasons buyers turn to a buying agent is time – or the lack of it. The property buying process is complex and time-consuming, and many buyers, especially those balancing demanding schedules, simply don’t have the capacity to keep up. In both London and the Country, staying on top of countless agents while remaining aware of discreet off-market listings is nearly impossible. Many of these exclusive opportunities are only offered to those who maintain constant communication with trusted local and national agents, which is where a buying agent can make all the difference.

A buying agent gives you a distinct advantage. As professionals, we maintain daily contact with selling agents and are often the first to hear about properties before they’re publicly listed. At The Buying Solution, 90% of our initial viewings come from these ‘off-market’ properties. Put simply, without a buying agent, opportunities will be missed.

Stay Ahead of the Competition

In today’s competitive market, most buyers at the top end of the market are using buying agents. The reality is, if you don’t have one, you are automatically at a disadvantage. Selling agents also prefer working with buying agents because they know we represent serious, qualified buyers who are likely to follow through on a purchase.

Once you have found a property you wish to buy, a good buying agent can give you a competitive edge in securing it, helping you navigate tricky negotiations and ensuring that you’re seen as a priority buyer. Without an agent, you risk being pushed to the back of the queue, simply because you aren’t seen as a “ready” buyer.

Navigating a Complex Market

The property market has evolved drastically in recent years. The amount of information available online, while helpful, has also made the market more complicated. Today’s buyers need to be armed with detailed knowledge not only about the property but also about the surrounding area. A decade ago, the level of research a buyer needed to conduct was relatively basic, relying heavily on local knowledge and in-person enquiries.

However, the rise of online resources has shifted this dynamic. Now, extensive research is required to understand everything from planning applications in the surrounding area to infrastructure changes, environmental risks, and local development projects. Buying agents conduct this research thoroughly, providing clients with comprehensive purchase reports that leave no stone unturned, ensuring you are fully informed before making any decisions.

STOCK View of historic manor house from across a walled garden with path and lavender ©Getty

Market Insight and Pricing Expertise

Another critical reason to work with a buying agent is pricing. In markets where stock is scarce and many properties are overpriced, having a dedicated trusted advisor ensures you pay a fair price. Buying agents have access to exclusive market data, and know how much similar properties have recently sold for. We understand the nuances of local markets and can advise when a property is over or underpriced, giving you the knowledge you need to make a smart investment. Without this insight, it is easy to overpay – especially in a market with inflated listings.

The Importance of a Team

The size and experience of a buying agent’s team can also be invaluable. At The Buying Solution, we have the benefit of a large team covering both London and the Country, enabling us to share insights and opportunities across our regions. This kind of information sharing means our clients have access to a far wider pool of potential properties and off-market deals. For example, a buying agent working on a deal in London might hear of an estate coming to market in the Country, providing an early lead before the property is even listed.

For 20 years, The Buying Solution has established a trusted reputation, drawing on decades of collective experience from our expert team. This has enabled us to develop an extensive network of invaluable contacts. We provide our clients with exclusive access to our “Little Black Book” of trusted professionals – local planning consultants, rural experts, architects, interior designers, and more. From the smallest architectural details to the broader lifestyle considerations, we ensure that every element of your purchase is managed under one umbrella.

Buying Is Exciting, Selling Is Emotional

Unlike selling a property, which often involves emotions tied to leaving a home, buying represents the start of an exciting journey. Working with a buying agent makes that journey smoother, more efficient, and ultimately more rewarding. They save you time, keep you competitive, ensure you don’t overpay, and provide invaluable insights into both the property and the market.

In an increasingly competitive and complex market, especially at the higher end, appointing a buying agent is a smart, strategic move. Whether you are purchasing a country house, a rural estate or a London townhouse, a buying agent will make sure the process is as seamless and successful as possible. As one of our clients wrote after the successful purchase of their home: “We wouldn’t have got the house without the seamless service from The Buying Solution and would highly recommend them.”

Will Watson, Head of The Buying Solution

Will Watson is Head of The Buying Solution

If you wish to discuss your property requirements, we’d be delighted to assist you. Contact the team here.

Celebrating 20 Years of The Buying Solution

Posted on by Jessica Jonzen

2024 marks our 20th anniversary. Here, The Buying Solution Partner Mark Lawson MRICS, who was part of the founding team, reflects on two decades of transformation.

Regency Georgian terraced town houses in London Kensington, England
Georgian houses are still a perennial favourite with our clients

This year marks a significant milestone for The Buying Solution. On 1 September 2004, we opened the doors to our offices in London and Newbury to offer what was then a pioneering service: acting as dedicated representatives and trusted advisors for those seeking to acquire – rather than sell – a property.

Addressing a Market Imbalance

Twenty years ago, buying agents were a rarity. At the upper end of the market, there was an unusual imbalance: sellers had professional representation, while buyers were left without a dedicated advocate. This left buyers – often time-poor and making the largest financial commitment of their lives – without expert guidance through the complexities of the process. It was clear there was a significant gap in the market, and a growing need for independent specialists who could act solely in the interests of the buyer.

As a founding member of The Buying Solution, I embraced the chance to shape a new approach to securing exceptional properties while building lasting client relationships – still core to our ethos today. My background as a Land Agent coupled with a decade in Knight Frank’s Country department gave me a unique understanding of the intricacies involved in acquiring prestigious houses, farms and estates.
We started with a small but focused team – five in the country and three in London, each with unrivalled networks and expertise in their areas. That team has grown to 18 specialists, each as committed to providing discreet, unparalleled service to our clients today as they were in 2004.

TBS vintage brochures
A selection of our vintage brochures from the past 20 years

Then and Now: Technological Advancements

The technological advancements over the past two decades have dramatically transformed how we live and work. In 2004, most of our communication was conducted via phone calls, letters, emails, and even faxes. Today, platforms like WhatsApp have become the preferred communication tool for many of our clients, reflecting the rapid shift toward instant, more convenient forms of interaction.

In 2004, broadband was still in its infancy and hardly a consideration for clients. Now, one of the very first questions we’re asked is about the broadband speed and mobile phone reception at a property. With many clients now working flexibly from home, connectivity has become a top priority, significantly influencing their property decisions in ways unimaginable two decades ago. This shift has also enabled buyers to consider living further from London, in locations they may not have previously entertained, as strong digital infrastructure now allows them to work seamlessly from virtually anywhere.

Our clients have also become noticeably younger. In 2004, the average client was in their 60s; today, most are in their 50s, with some even in their 30s. They are extremely well-informed and arrive with clear expectations for their property. Leisure amenities such as gyms, home cinemas, indoor pools, spas, and state-of-the-art audiovisual systems are now considered essential for many. Even air conditioning is a key requirement for some overseas clients, reflecting a shift in preferences that we rarely encountered two decades ago.

With people increasingly time poor, there is less appetite for taking on a project – something which buyers were willing to take a view on two decades ago. We see that in both London and the country, many of our clients favour a turnkey property which is ready for them to move straight in to.

Shifting Priorities

In 2004, our clients leaned towards more formal entertaining, placing a premium on expansive reception rooms. Today, the kitchen is the true hub of the home – whether in London or the countryside – functioning as a versatile space for cooking, dining, homework, and family gatherings. If a client’s ideal kitchen isn’t found in their desired property, our exceptional network enables us to connect them with leading professionals – ranging from quantity surveyors and builders to planning advisors, architects, and interior designers – to turn their vision into reality.

In the country, we find that our clients now are more sensitive to noise than they were previously. Often, they are moving to the countryside to escape noise and are very wary of it. A significant part of our role during property previews has always been to advise clients on potential issues such as road noise, planned house building, solar farms and new roads, and how these might impact their enjoyment of the property. We carefully assess factors that could worsen over time.

By thoroughly researching these issues before our clients commit to a purchase, we ensure there are no unexpected surprises down the line. While our extensive networks and local knowledge have always been crucial in this process, the internet has greatly amplified our ability to gather information, eliminating the need to spend hours in council offices searching for answers.

Sunset over English countryside in Dorset
Clients buying in the country are more aware of noise than ever

Timeless Desires and Unchanging Values

But some things don’t change. In both the country and in London, our clients still yearn for a beautifully symmetrical Georgian home. Period properties built from brick or stone are always in favour. We still encourage face to face meetings with our clients to help us truly understand their requirements and build that trusted relationship. And we are still always available. In 2004, I would have been on the phone to clients in the evenings and on weekends, and that is still the case now.

For the past two decades, we have set the benchmark for bespoke property buying services, providing expert guidance to help our clients make informed and confident decisions. While the market, technology, and communication have evolved rapidly in that time, the core values that The Buying Solution was founded on remain unchanged. Our team continues to offer a bespoke, discreet service, building lasting relationships and securing exceptional homes for our clients.

And as my colleague Jennifer Hudson, who has also been at The Buying Solution since day one, puts it: “We were a family then and we are a family now.” Here’s to the next 20 years.

Mark Lawson The Buying Solution

Mark Lawson MRICS is Partner, High Value Residential & Rural Estates

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Luxury Cotswolds: Must-Visit Lifestyle Destinations This Autumn

Posted on by Rosalind Sack

From indulgent Japanese cocktails in Cheltenham, to the very latest in luxury wellness in Tetbury; The Buying Solution Partner Harry Gladwin, who heads up our Cotswolds team, shares his favourite lifestyle destinations in the region.

The Grain Store at Calcot
The Grain Store at Calcot Manor, Tetbury

Tetbury is the definition of the quintessential country village, and Calcot Manor, nestled amongst the Cotswold greenery, is an idyllic Manor House, lovingly modernised, with a minimalist nod to its medieval past. When you think of the Cotswolds, this is what you imagine.

Built by Henry of Kingswood in the 1300s as the tithe barn annexe of Kingswood Abbey, Calcot belonged to the church until the 16th century when King Henry VIII dissolved England’s monasteries and gave the estate to one of his courtiers. Calcot has remained in private ownership ever since, belonging to the Estcourt family for several centuries and expanded to include a 16th-century manor house and several outbuildings.

As of February 2024, Calcot launched the Grain Store, a £5m wellness and fitness suite. The gym includes Technogym equipment, bikes, treadmills, cross trainers, rowing machines, free weights, Olympic squat racks, resistance kits as well as a six-piece Kompan outdoor gym.

New studios also offer an extensive timetable of classes including holistic Yoga and Pilates, Spin and HIIT. And if you’d rather exercise outside, you can borrow Calcot bikes and explore the nature trails around the manor gardens. There are four tiers of membership for the Grain Store, each including a bespoke fitness programme.

Estelle Manor, Eynsham

An award-winning country house hotel and private members’ club set in a Grade-II listed landmark house on 85-acres of Oxfordshire estate and surrounded by over 3,000 acres of beautiful parkland and gardens, Estelle Manor remains a favourite haunt of mine.

Transformed by New York Design Studio Roman and Williams, known for The British Galleries at the Met, NoMad London (and designing Gwyneth Paltrow’s homes), the once neo-Jacobean mansion now features grand patterned hallways, heavy drapes, and contemporary art.

Newly opened last year, the hotel offers three restaurants. The Billiards Room which serves traditional Chinese dishes and Sunday dim sum brunches, The Brasserie which offers a seasonal all-day menu, and (my favourite) The Glasshouse serving family-style sharing plates.

There’s also a Roman inspired spa with five pools, a lounge, ten treatment areas, a clubhouse gym, and padel courts. The only question really is how long can you stay?

Pit Kitchen, Moreton-in-Marsh

Bringing East London’s eclectic food scene to Todenham Manor Farm, this passion project, from Worcestershire-born brothers Adam and James, is soon to be closing for winter. With one final hurrah on 25th and 26th October, however, there’s still time to experience this for yourselves.

Located in the suitably rustic old piggery, Pit Kitchen promises the best quality local ingredients cooked over an open fire, bringing Dalston’s famous Middle Eastern influence to the Cotswolds. One piece of advice: bring a jumper. The open barn makes for beautiful views, but can be a little brisk.

Yoku, Cheltenham

Hidden inside an unassuming townhouse, YOKU’s gold-leaf vaulted ceilings, crystal chandeliers, yellow suede chairs, bonsai trees and hand-painted vases make for an unexpectedly decadent interior.

Taking its name from the Japanese art of doing things exceptionally well, YOKU is top of many a ‘best restaurant’ lists, and for very good reason.

Within the No.131 hotel, helmed by fashion designer Jade Holland Cooper, alongside husband, Julian Dunkerton, founder of clothing brand, Superdry, Yoku offers a ‘Tokyo-vogue’ Japanese Sushi and Asian dining experience.

The restaurant also recently opened its Yoku Garden, a luxurious hot spot for indulgent cocktails, spectacular food, and all-out elegance.

The Lodge at Thyme
Thyme Hotel, Southrop

Formed of a cluster of honey-stone properties, this family-run hotel is a sybarite delight. The 31-room ‘village in a village’ is home to a spa, outdoor pool, boutique shop, cookery school, exhibition space, and its own pub, all housed in barns, cottages, and farmhouses that have occupied the surrounding land for centuries. With a botanic theme running throughout, the kitchen operates a zero-waste, reuse and recycle mantra.

Aside from exploring the gardens and water meadows, Thyme, has a well-kept ‘Calendar of Happenings’ filled with history walks, wellness and cookery classes, alongside exhibitions, workshops and talks.

The Farmer’s Dog, Burford

Jeremy Clarkson’s journey into agriculture has been well-documented with his Amazon Prime television series, ‘Clarkson’s Farm’. His latest venture, just a few miles from Diddly Squat farm, is his pub, The Farmer’s Dog.

The Farmer’s Dog is more than just a pub, offering a restaurant, The Farmer’s Puppy – garden kitchen, Hops and Chops butchers and off-license, with everything (bar the much-needed T to go with your G) promising to be the best of British. The menu changes with the seasons and is entirely locally sourced.

Daylesford Organic, Moreton-in-Marsh

It’s fair to say that word has got out about Daylesford Organic; finding space in the car park at the weekend can be a challenge. However, this is undoubtedly still a gem and with a seasonal calendar of experiences, workshops, and even woodland walks, it’s always a good time to visit.

From top-quality artisanal produce from Daylesford’s very own farm, fantastic grocery bundles, stylish farmhouse interiors, homeware and skincare, or extra special back-to-school essentials, or simply to grab a coffee, cocktail, or woodfired pizza on the terrace. There’s a reason Daylesford is so popular.

The Double Red Duke, Clanfield

A Country Creatures Inn, owned by Sam and Georgie Pearman, formerly of the Lucky Onion hotel group, this 17th Century former coaching inn, The Double Red Duke, has been designed in their signature ‘rustic-luxe’ style. With red and white striped umbrellas in the garden, picture-perfect snugs, and wall-to-wall greenery, it’s worth a visit just to admire the style.

If you can stay for a bite, chefs cook over fire, adding a spark of romance to any meal. And, as the weather starts to turn, I’d argue you’d struggle to find a better roast dinner than here (or Sticky Toffee Pudding for that matter). As Jay Rayner said, the simple menu “barely hints at the glories of the food on your plate. It’s a class act.”

Whether relocating or weekending, these are the places we’d recommend adding to your itinerary. Do let us know if you’ve discovered or rediscovered a jaunt to add to our list. If you’d like to find out more about what’s on offer in London or the Cotswolds, don’t hesitate to get in touch with The Buying Solution. We’d be delighted to discuss your needs and share our insight into these areas.

Luxury London: Must-Visit Destinations this Autumn

Posted on by Jennifer Hudson

We make it our business to discover new and revisit acclaimed lifestyle destinations in our regions and London’s ever-evolving offering proves a constant allure. Impeccable hospitality, exquisite dining experiences and restorative luxury; Head of The Buying Solution, Will Watson, shares his latest must-visit lifestyle destinations in the capital.

House 21 at Home House
Home House, Marylebone

Having celebrated its 25th anniversary in September 2023, I was reminded of private members’ club Home House’s salacious history. Built in 1773 for the Countess of Home, nicknamed the ‘Queen of Hell’, Home House was designed by James Wyatt and completed by Robert Adam, who envisaged it as a shrine to hedonism.

The interiors of House 21, the Georgian townhouse adjoined to the main building, were redesigned by Russell Sage in 2020, best known for bringing The Goring to life. Sage’s studio team unearthed accounts of the countess’ most raucous activities during the renovations and filled the space with antiques and artwork designed to leave clues to the room’s epicurean past.

With opulent marble staircases, classic interiors and fine art in the drawing rooms, or the more whimsical modernism of House 21, Home House is not short of reasons to visit.

Having welcomed a new Group Executive Chef, Jeremy Brow, earlier this year, The Restaurant’s brasserie-style seasonal British menu, will not disappoint.

The Pan Pacific London, Bishopsgate

There are few things that The Pan Pacific doesn’t do well. If you’re looking for the ultimate in romantic hospitality, the luxury hotel near Liverpool St offers a spa package complete with 60-minute massage, bottle of champagne, and access to the Sensory wellbeing floor, with your overnight stay.

The Sensory space is a full wellbeing floor with 18.5m infinity pool with enviable views (and child-friendly opening hours), 24-hour gym, and a host of massage and wellbeing treatment options, including treatments suitable for children.

Wanting something more decadent, The Pan Pacific Suite boasts 300-thread count cotton linen, floor-to-ceiling windows overlooking the Gherkin, a late afternoon cocktail turndown service, bespoke cocktail cabinet, and a butler’s pantry.

It’s Bagels, Notting Hill and Primrose Hill

In case you’ve missed it, the humble sandwich has seen a resurgence over recent years with #foodtok trends raving about the biggest, best, and most gourmet.

For example, The Black Pig in Borough Market offers 10-hour slow-roasted Suffolk Pork on fluffy ciabatta. Max’s on Stroud Green Road offers ‘Et to brute? Murdering the Caesar’, home-made focaccia filled with poached chicken, tarragon and pickled grape salsa, chicory and parsley, baby gem, anchovy mayo with croutons. Whilst Dalston’s Dusty Knuckle adorns sourdough with roasted aubergine, peach and kohlrabi amba, tahini, green sauce and chopped salad.

Set to deposition the sourdough, however, is the New York Bagel. Whilst it’s not new to London (Brick Lane Beigel Shop has been around since 1855), the New York Bagel is certainly having a moment.

Its rise in popularity was seemingly initiated by ex-pat American’s seeking a taste of home when travel was restricted due to Covid. Having perfected his recipe during lockdown, New Yorker come Londoner, Dan Martensen, opened ‘It’s Bagels’ in Primrose Hill in September 2023 to queues around the block.

The second store in Notting Hill is now open, and there’s already a rush on Dan’s classic NYC staples, including cream cheese, lox (smoked salmon), and capers, or bacon, egg, and cheese, or even peanut butter and jelly.

Man in chef whites and woman in black top sitting in a restaurant
Photograph by Marcus Cobden
Kitchen Table, Fitzrovia

Boasting two Michelin stars, the Kitchen Table is an intimate chef’s table dining concept offering a Modern British tasting menu, which changes daily based on meticulously sourced and foraged seasonal ingredients. With only 20 diners per evening, you’re guaranteed an intimate experience at the U-shaped dining table that surrounds the ‘kitchen theatre’.

Chef James Knappett has an impressive CV, having worked at Restaurant Gordon Ramsey, The Berkley, The Ledbury, Rick Stein’s The Seafood Restaurant, Thomas Keller’s renowned restaurant Per Se in New York and the world-famous Noma in Copenhagen. He works alongside his wife, awarding-winning sommelier Sandia Chang, to ensure you are in the best possible hands for a uniquely intimate culinary showcase.

ESPA Life at Corinthia, Whitehall Place

A four-floor spa experience in the heart of the city, ESPA Life’s ‘sanctuary of serenity’ is nestled within the Corinthia, offering a convenient escape minus the travel.

The award-winning spa features 17 treatment rooms, a private spa suite, a stunning Thermal Floor with an indoor swimming pool, a vitality pool, an amphitheatre sauna, ice fountain, marble heated loungers and private sleep pods.

For the more active, there’s a fully equipped gym complete with leading equipment and group training classes, or personal trainers.

The Neo-Gothic Airbnb hidden in plain sight, Fulham

A formerly derelict old keeper’s lodge on the outskirts of a cemetery, Fulham Lodge, is a five-bedroom, five-bathroom, strikingly attractive property. It has been lovingly redesigned by Simon Gill Architects and is available for entertaining via AirBnb.

Spread over three floors, this property also boasts a 43-foot spa-like swimming pool and sauna accessed via spiral stone staircase, wine cellar, three reception rooms, private garden, and parking. Start preparing your VIP guest list for your next soirée!

Whether relocating or weekending, these are the places we’d recommend adding to your itinerary. Do let us know if you’ve discovered or rediscovered a jaunt to add to our list.

If you’d like to find out more about what’s on offer in London or the Cotswolds, don’t hesitate to get in touch with The Buying Solution. We’d be delighted to discuss your needs and share our insight into these areas.