Is the ‘Forever Home’ a Thing of the Past?

As a new report suggests that the typical life aspiration of a forever home is losing its relevance, our Partner and Head of the Cotswolds, Harry Gladwin, speaks to Annabel Dixon at Country Life about what’s causing this shift among younger generations.

Detached Cotswolds stone house in the snow

As broader economic factors have made it harder then ever to secure a dream family home, new research from Zoopla suggests that growing numbers of young homeowners prioritise flexibility and renovation potential over permanence. In this feature in Country Life magazine, Harry shares his insight on people reassessing their ‘forever home’ earlier in life and why buyers value the option to move.

Read the article here.

The Lure of the Cotswolds for Beyoncé and Jay-Z

As music A-listers Beyoncé and Jay-Z are rumoured to be building a modern barn-style home on a vast 58-acre plot near Wigginton in the Cotswolds, our Head of the Cotswolds, Harry Gladwin, talks to Ruth Bloomfield at The Standard about the area’s transatlantic appeal.

Sarah Frances Kelley for The Buying Solution

Harry has seen a 30% increase in US-based buyers in the Cotswolds since the start of the pandemic. “This region ticks every box of what they dream the English countryside should be – rolling hills, honey-coloured stone, cricket on the green, cosy pubs and villages that look unchanged for centuries,” Harry told The Standard.

Read the article here.

Downsizing: Look Before You Leap

According to a new study, downsizers are now moving 40% further than average buyers. Our Cotswolds Partner Harry Gladwin talks to Alexandra Goss at The Telegraph about why research is critical before downsizing to an unknown area.

Sarah Frances Kelley for The Buying Solution

Downsizing later in life inevitably means that the once crucial factors of school catchment areas and commuting times are no longer important. As such, growing numbers of downsizers are seeking a completely new way of life in a new area, often influenced by where their children and grandchildren are located. Yet it pays to ensure that a potential new neighbourhood is thoroughly researched before taking the leap, says Harry Gladwin in The Telegraph.

Read the article here and read more on The Joy of Downsizing: Why Planning Ahead Matters in our Insights blog here.

Could a New Property Levy Replace Stamp Duty?

As speculation continues that the Treasury is considering major property tax reforms ahead of the Autumn budget, one option on the table is replacing stamp duty with a new levy on homes sold for more than £500k. Our Partner and Head of the Cotswolds, Harry Gladwin, shares his reaction in PrimeResi.

Sarah Frances Kelley for The Buying Solution

While a new ‘proportional’ national property tax would aim to provide a steadier revenue stream, it’s thought that it could have a significant impact on liquidity, pricing and transactions across the UK market. Talking to the luxury property journal PrimeResi, our Head of the Cotswolds, Harry Gladwin, comments on the impact of such a tax on his region and how it could reinforce the value gap in the market.

Read the article here.

Why the Cotswolds’ ‘Golden Triangle’ Is Losing its Edge

Wealthy buyers in the Cotswolds are setting their sights beyond the typically popular socialite scene, according to a recent article in Bloomberg, featuring expert comment from our Partner Harry Gladwin.

view of Cotswolds stone houses down the hill in Burford. Image: Getty

Talking to journalist Sarah Rappaport, our Head of the Cotswolds region, Harry, says: “For those seeking true privacy, the celebrity ecosystem around Soho Farmhouse is starting to feel a bit crowded—or worse, performative.” He adds: “Areas around Snowshill, Cold Aston, Whichford or the Coln Valley offer more space, less scrutiny and just as much charm.”

Read the article here.

The Cult US Interiors Brand Housed in the Cotswolds

Our Head of the Cotswolds, Harry Gladwin talks to Alexandra Goss for The London Magazine about the cult US interiors brand RH which is housed at Oxfordshire’s 400-year-old landmark estate Aynho Park – its first foray outside of North America.

As it prepares to launch in Mayfair next year, Harry comments on how RH has put the once sleepy village of Aynho and surrounding Cotswolds villages on the map.

Quiet Cotswolds street and cottages. Image: Sarah Frances Kelley for The Buying Solution

Read the article here.

The True Value of Our Exceptional Network

Whether buying a listed smallholding in the Cotswolds or a Georgian townhouse in Chelsea, our clients need more than simply the keys. Building an exceptional team of professionals for our clients to support every element of the buying process is all part of our service. And it doesn’t stop on completion…

Sarah Frances Kelley for The Buying Solution

At The Buying Solution, we have built a reputation for sourcing and securing some of the country’s finest properties across London and the English countryside. But while our clients come to us for access and discretion, they stay with us for something less widely known – our network of highly sought-after specialists.

This isn’t just a list of names and numbers. Every agent has a filtered network of some of the most in-demand professionals across property, lifestyle and relocation which we can call in on behalf of our clients. Each connection is earned thanks to years of experience and mutual respect. Many of our advisors have not only operated professionally in their regions for decades, but live there too. Deeply embedded in the local communities, they can open doors for clients that would otherwise be innaccesible.

We’ve brought in leading viticulturists to help advise a client on the perfect aspect for growing grapes on their land, recommended sound engineers to advise on mitigating the impact of a local road and introduced specialist developers to clients wanting to build a state-of-the-art recording studio at their home. We’ve known exactly who to call to successfully move a footpath running across the front of a property – a notoriously difficult task – or which specialist to contact when one of Europe’s most important bat colonies is discovered on a property.

For our clients – who may be relocating from overseas, buying a pied-à-terre in a new area, transitioning to the countryside for the first time, or upgrading to a substantially different property – these introductions are invaluable.

“This job is really all about people and relationships, rather than just bricks and mortar,” explains Harry, our Head of the Cotswolds region. “We are very fortunate to work with some incredible people and we genuinely want to help them as best we can.”

Building a Dedicated Team

We connect our clients with seasoned solicitors who understand complex property law, experienced planning consultants who know how to navigate local authorities, and highly sought-after architects, builders and structural engineers.

For those buying listed buildings in the country, we provide access to experts in heritage restoration and environmental stewardship. For clients completing on a central London pied-à-terre, we can put them in touch with leading interior designers and help to appoint an exceptional concierge to prepare the house for their arrival.

“I worked with a Los Angeles-based couple who were buying their first property in the UK. They bought a beautiful Grade I listed property in the Cotswolds with animals grazing on the land, and we helped them to put a full team in place to manage it, which was quite challenging because of its remote location,” explains Harry. “That included everyone from landscape architects to heritage consultants, agricultural specialists, architects and surveyors. Being based in the US, the owners weren’t always there to identify an issue straight away, so putting the right team in place for them was vital.”

Beyond the Property

Buying a home isn’t simply about the property – it can also mean settling into a new way of life, possibly even a new country and culture. Our agents have secured their clients access to notoriously discerning private members’ clubs, padel or pony clubs, and put them in touch with the best local helicopter pilots. We’ve helped clients find their dream garden designer as quickly as their next Pilates instructor. And it doesn’t stop at the point of completion.

Our London Partner Philip Eastwood still holds the keys for several of his former clients and when they find themselves in a tight spot, he has personally stepped in to help. “One former client was away in Italy and their goddaughter was dog sitting for them and accidentally locked herself out of the house. It was a Sunday and they contacted me to ask if I could help. So I drove to the office to pick up their spare keys, went to the house and let in the rather stressed dog sitter!” says Philip, adding: “I didn’t think twice.”

There is also a careful consideration of the right fit, explains Harry. “I know these individuals personally, so I can match up not just their technical abilities for the job, but also their personalities to ensure a harmonious connection. And while they may be fully booked for people they don’t know, our close relationship means that I can usually call on their expertise at any time.”

It’s an evolving list, too, and our agents keep ahead of which specialists are at the top of their game and in hot demand. “It’s for me to know who’s operating at the pinnacle of their industry and who I should be introducing people to,” says Harry. “You can’t just buy your way in. You need to fit the profile and have a warm introduction from someone who’s trusted.”

Of course, with everything we do, impartiality, integrity and discretion is key. “I don’t take any commission from the introductions I make. Anyone I introduce to a client is because I genuinely recommend them,” says Harry.

Philip agrees, adding: “It’s a bit like a relay. When you recommend someone, you’re passing on the baton to them and you want to make absolutely sure that they don’t drop it! Everyone we recommend is someone that we’ve had past experience with and we know does an excellent job. And because we’ve been doing this for many years, we have a vast historical knowledge and network.”

Educational Support

Education specialist Richard Northey of The Education Consultancy is one such specialist who we highly recommend to families looking for strategic advice and solutions for schooling; from nursery to 18.

He helps families to understand the strategy required in applying to the country’s finest schools and nurseries, identifies viable options for them and can also assist with the application and placement of the pupil.

“As with finding a home, the school has to be the right fit for the individual. It often comes down to the emotional connection you get with a school when you walk over the threshold, just like with a house. It’s my job to offer strategic advice, present options and find solutions in a world that is constantly changing.”

While he is careful not to indicate that he can help a child to get into a school, the trust that Richard has earned among schools, and his experience, is highly beneficial. “If you have an established relationship with a school, the better your leverage will be to benefit the family you are working with,” he says, adding that he, too, never takes commission from a school.

Experienced Problem-Solving

Very often we identify issues that our clients are unaware of and, crucially, also understand when something presents itself as a potential problem, but isn’t of concern.

It might be spotting a tree stump in a garden that is subject to a Tree Preservation Order that hasn’t been adhered to. On that occasion, Philip immediately identified the issue and put a team in place to deal with it swiftly and efficiently. “It’s that age-old adage of ‘Don’t bring me problems, bring me solutions,’ and that’s what we aim to do. Our role goes far beyond merely the transactional,” explains Philip.

“I had a client get in touch because they were concerned that the vaults of the property weren’t included in the Land Registry title plan. Having dealt with this before, I was able to advise them and put them in touch with the correct person to sort it out. It’s that awareness and experience that is so valuable to our clients.”

Our network, experience and personal approach saves our clients weeks of research, false starts and introductions that don’t quite fit. We make connections that go far beyond convenience and can open doors that would otherwise remain tightly closed.

Harry Gladwin, The Buying Solution

Harry Gladwin is our Head of the Cotswolds

Philip Eastwood, The Buying Solution

Philip Eastwood is our Partner in London


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Why Americans are Flocking to the ‘Hamptons of England’

Our Head of the Cotswolds, Harry Gladwin, talks to Laura Parnaby at the Mail Online about the noticeable rise in interest from American buyers in the region in recent years.

One of the most experienced and well-regarded specialists in the Cotswolds, Harry, spoke about why the beautiful Cotswolds stone houses, privacy and space continues to resonate so strongly with our American friends and clients.

Read the article here.

Trump Sends Wealthy Americans Fleeing to the Cotswolds

Our Head of the Cotswolds Harry Gladwin spoke to Lauren Almeida from The Guardian about why a significant proportion of his clients are now Americans looking to settle in this idyllic pocket of the English Countryside.

period home with trailing greenery in the Cotswolds
Sarah Frances Kelley for The Buying Solution

“There are multiple draws: it is a safe place to hold properties; young families often want to have a holiday home with a view to spending more time here in the long term; and older couples who want to spend more time in the UK use it as a stepping stone into Europe,” says Harry.

Read article here.

In the Press: The Buying Solution in The Telegraph

Applications to relocate from America to the UK are at record levels, tempted by many reasons including the climate, world-class education, even tighter gun controls. Our Partner, Harry Gladwin, spoke to Alexandra Goss at The Telegraph about what has led the Cotswolds to become one of the most searched-for locations for those based in the US.

Father and son walking down empty Cotswolds road in front of period honey-coloured stone houses and well-manicured gardens
Sarah Frances Kelley for The Buying Solution

Read the article here.