The Buying Solution in The Times

Mark Lawson of The Buying Solution speaks to The Times about his property market analysis for the coming year.

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Sustainability and environmental stewardship take centre stage at Chelsea Flower Show

The Royal Horticultural Society’s (RHS) Chelsea Flower Show is almost upon us, promising its world-renowned spectacular garden designs, introduction of innovative materials, and glorious floral displays.

This year’s show takes place between Tuesday 21st May and Saturday 25th May (Tuesday and Wednesday are members-only days). The Buying Solution team will be at the show, looking for emerging trends their customers might be interested in adopting.

Ahead of the much-anticipated horticultural spectacular, we caught up with Chelsea Flower Show veteran, landscape architect Marcus Barnett, to get his predictions for this year’s show. Enjoying as a spectator this year, Marcus has kept a keen eye on emerging trends.

We also spoke with landscape designer Rachael White, who predicts a change in direction for this year’s event.

Marcus Barnett

Marcus Barnett in his studio

Marcus is a long-term friend of The Buying Solution, and has exhibited five times previously, winning three gold medals and best in show, so he’s well versed in the pressures and exhilaration of the final days and weeks before the show opens to the public. (Photo by Millie Pilkington)

“It appears that at the 2024 RHS Chelsea Flower Show there are two very clear stand out themes, and they are more apparent than any previous show I can recall.

“First, the ever-increasing shift towards sustainability and environmental stewardship is markedly more prevalent and advanced this year. Strikingly so.

“This seems to centre around how the garden is constructed; indeed, the RHS has created a new award called the Environmental Innovation Award and it’s open to all gardens that have been through the ‘green garden audit’.

“In a nutshell, this is intended to encourage designers to design with the environment as a key consideration. This requires increased effort to reduce or even remove the presence of cement in your garden. And if this cannot be achieved, can you use low-carbon cement (I think cement is responsible for 8% of global warming so you can see why the RHS is pushing this so hard)?  

“Additionally, can the designer for example, use recycled materials where possible and can they reduce their carbon footprint through innovative delivery techniques to and from the showground? Other green criteria also apply, but this will have a very interesting influence on design and, crucially, construction.  

“The other trend that strikes me as a designer, is a change in overall design layout. Across the board, in the Show Garden category, the designers have laid out organic designs; gone are the days when the majority were rectilinear in layout. Some exist here this year, but they are in the minority.

“Echoing the organic theme and driving it home perhaps, are the planting styles, palettes and the way the plants have been set out. Planting appears to be delivered in a style reminiscent of self-seeding, almost haphazard planting.

“This conclusion is drawn from the images on the RHS website of the show gardens so it’s difficult to see for sure, but it will be interesting to see if this is indeed the case once the planting is completed.  

“In earlier flower shows the designs were often more rectilinear in layout (some of my own for example), and the planting reinforced this, clearly this is no longer the case. I think designers feel that sustainability is best emphasised in an organic layout rather than a rectilinear one. This is not to say that they are mutually exclusive. It just seems that a trend is developing – a zeitgeist before our very floral eyes.

“Whatever the outcome, I know that each designer and construction team will be absolutely exhausted! They will leave no stone unturned or plant un-tweaked to ensure their garden is the very best it can be. I wish them well and greatly look forward to seeing the conclusions. After a miserable and protracted winter, the show heralds the onset of summer. It is the first major diary event in the calendar and arguably the finest (I may be biased) flower show on this warming planet.”

Rachael White in garden setting

Rachael White

Rachael White of Rachael White Designs, is a two-time, gold and silver award-winning exhibitor at Chelsea:

“Chelsea has turned on its head a bit. It used to be big and brash but now it’s really starting to read the crowd and realise we need to focus on sustainability and to step away from structured perfection. Ultimately, that’s why we love nature: because it’s not perfect. 

“I think there’s a new focus on going back to nature, using traditional crafts and to generally let our gardens be a bit more messy. I think last year was the first year Chelsea had a nettle at the show – and that’s so special because they should have a place in the garden – they provide so much biodiversity.

“In years gone by, we have stripped the garden of anything organic and it’s caused problems with bugs. When we design gardens now, at Rachael White Designs, we’re starting to include sacrifice beds, where we just let the bugs go wild.

“I often say to my clients in the countryside: look out of your window, you’ll see nothing that’s the same height, the same colour, and you want to look out at that, don’t ruin it by making it a monoculture. In London, where your backdrop is concrete, of course you can be a bit more structured, and the challenge there is to soften the concrete lines; but in the countryside you can blend and bleed into what’s already there.

“The way we design now has to be different because of climate change; draining and irrigation should always be at the forefront of all designs, but especially now with the weather extremes. We’re faced with flash floods and droughts, and we have to plant with that in mind. And be prepared to be more flexible with the choice of plants.

“A big focus has to be the wildflower because it’s your best carbon fixer, I am an accredited partner of the Wildflower Society, because wildflowers are truly gold. They establish within two years – a tree can take 20 – the fibrous root system trebles the carbon locking, and it can allow for drought and for flooding.

“So, my prediction for Chelsea is an embrace of the rough and ready, and saying goodbye to the formal border. More natural materials; more natural planting; and a focus on sustainability. I’m expecting more nettles, more wildflowers, a lot of renewable energy in the spaces, and a focus on retaining water. Sustainability will include considering more local and natural materials, and I wouldn’t be surprised if there were a lot of edible gardens too. In short, more sustainable, naturalising, less perfection. I’m looking forward to attending!”

Chelsea Flower Show, or The Great Spring Show, has been held at the Royal Hospital Chelsea since 1913, home to the Chelsea Pensioners, retired soldiers from the British Army.

There are 66 acres of land attached to the hospital, including the Ranelagh Gardens and the South Grounds, where the Chelsea Flower Show takes place.

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What’s driving the North & South Cotswolds value divide?

You may have visited some of the beautiful villages in the Cotswolds, but did you know that a significant value gap has opened up between property prices in the North and South Cotswolds – particularly at the top end of the market?

Using the A40 road as the dividing line separating the two regions, a classic seven-bedroom country house with stables and ancillary accommodation set over 50 acres might cost between £3m and £4m in the south, but that price can rise to as much as £5m to £10m in the north. We asked Harry Gladwin, our expert buying agent in the region, to explain what’s happening.

North Cotswolds

The popularity of the North Cotswolds and upward pressure on house prices began to take off in earnest at the beginning of the 2000s when City financiers and hedge funders ‘discovered’ Notting Hill. For them, the easy drive down the A40/M40 to Oxford, Chipping Norton and its environs encouraged those in search of a weekend retreat to settle there.

It’s home to many global movers and shakers. If a client has a house in West London and a holiday home in somewhere like, say, Miami or Ibiza, there is a good chance they also have a property in or near the most sought-after villages here. Charlbury, Kingham, Stow, and Oddington are places that are currently soaring in appeal amongst this international audience. To give an idea of demand in these areas, a recent house came on the market for £4.5m and sold almost immediately off-market to a buyer for 20% over the guide price.

So, what else makes this region attractive? The truth is, it’s easier to acclimatise to country life when you live in the North Cotswolds. All of the amenities you would expect from living in a city can be found here. A client once commented, ‘It’s green, but we can get a great flat white, and the internet is fast’!

The new breed of pubs and restaurants offer excellent food, often with a focus on seasonal and local produce and an impressive selection of wines and ales. A popular new opening is The Bull in Charlbury, which was taken over by the team behind the recently launched Notting Hill gastropub, The Pelican.

The allure of the North Cotswolds was given an extra boost by the opening of the private members’ club Soho Farmhouse at Great Tew in 2016. For many of our buyers, it ticks all the boxes. Other openings that have created a buzz include Estelle Manor, Restoration Hardware, Daylesford, Quince and Clover and farm shops from The Cotswold Guy.

Next is education. The school offering in Oxford as an alternative to educating children in the capital is seriously tempting, with the Dragon School, being one of the most popular choices near the border. Our clients also recommend Kitebrook Prep School in Moreton-in Marsh and Windrush Valley School near Chipping Norton.

Another key factor has been the improved train times along the Chiltern line, which has considerably reduced travel times to London Marylebone from Banbury, Bicester, and Oxford Parkway. The fact that you can now do this journey in under an hour proves extremely attractive to city commuters. Added to that was the opening of the spur line, which connects Oxford and Bicester Village to the Chiltern mainline. This gives the added advantage of choice for commuters to travel either into Marylebone or Paddington via Oxford, Charlbury and Kingham.

South Cotswolds

If the profile of a North Cotswolds buyer has evolved to lean more towards families with young children wanting access to good schools, gastropubs, and connectivity, then we cross the A40 and discover a region where country sports are more prevalent and it’s better suited to those looking for a more rural lifestyle.

The southern region of the Cotswolds has tended to attract more buyers with equestrian or polo interests with Cirencester Polo Club and Beaufort Polo Club on the doorstep, as well as eventing at Badminton and Gatcombe Park.

It also has popular prep schools, including Pinewood and Beaudesert, as well as access to Marlborough College, Westonbirt, St Mary’s Calne and the Cheltenham schools (Cheltenham Ladies’ College, Cheltenham College and Dean Close).

Tetbury is an attractive town for antique shops, and Cirencester continues to expand. Meanwhile, Kemble station is another big draw for commuters, as fast trains take only 80 minutes to London Paddington.

Like the North, the South Cotswolds has beautiful countryside with the additional attraction of the Cotswold Water Park for those who are interested in water sports. There are fewer gastropubs in this area, but Calcot Manor, Barnsley House, Thyme at Southrop, and Cowley Manor offer good alternatives to Daylesford and Soho Farmhouse.

As regional cities and airports such as Bristol and Birmingham grow, Cheltenham will become even more attractive to buyers. At the western edge of the Cotswolds Area of Outstanding Natural Beauty, Cheltenham is an excellent alternative schooling hub to Oxford The town’s most desirable areas range from between £400 and £500 per sq ft. Equivalent prime areas of central North Oxford are twice as expensive. That means it is possible to trade a good-sized London house for a family house in Cheltenham and have a substantial amount of change to spend on other things, such as the children’s education.

What remains true of both Cotswolds regions is a long-term shortage of houses coming to the market. Best-in-class houses continue to sell quickly and often off-market. Therefore, be prepared for fierce competition if buying in either the north or the south.

If you need help with your countryside search, don’t hesitate to get in touch with The Buying Solution, and we’d be delighted to discuss your needs.