Category: Blogs

Will a Second Trump Presidency Drive American Buyers to the UK?

Posted on by Jessica Jonzen

As British property experts, we see global events shape our market in unexpected ways. With Donald Trump’s return as the 47th US President, Will Watson, Head of The Buying Solution, considers how this could drive renewed American interest in UK property.

It is, by anyone’s measure, an extraordinary comeback. Donald Trump’s decisive victory over Kamala Harris in the US election will have implications across the globe. As British buying agents, we are closely watching how this shift in American leadership may impact the prime UK property market.

A second Trump presidency could indeed drive increased American interest in UK property, with motivations extending well beyond politics. For many high-net-worth American families, growing divisions within the US and pressing concerns about safety are becoming decisive factors in exploring relocation. The tragic statistics are stark: there have been 58 school shootings in the United States so far in 2024. Each day, 12 children in America lose their lives to gun violence, while another 32 are shot and injured, according to the New England Journal of Medicine.

At least 29 states allow individuals other than police or security officials to carry guns on school grounds, according to the National Conference of State Legislatures. Trump’s strong alignment with the National Rifle Association and his unwavering support for gun rights add to the unease among parents who increasingly see gun violence as an unavoidable risk in American life. This concern for safety has prompted numerous families from the West Coast and New York to consider the UK – not for tax breaks, educational benefits, or the allure of the British climate – but for the peace of mind that stricter gun laws can bring. While crime rates in the UK have increased, they are modest in comparison to those in the US. For families weary of active-shooter drills and the spectre of gun violence in schools and kindergartens, the UK’s lower rates of violent crime and strong gun control offer a compelling appeal.

Beyond safety, the “special relationship” between the UK and the US holds its own appeal. For many Americans, the UK offers an accessible transition – a shared language, an internationally well-regarded education system and a thriving cultural scene. It’s a natural choice for families considering relocation. And with some of the UK’s best schools and universities in and around London, the appeal is even stronger for parents interested in long-term residency for their children’s education.

Financially, there is potential for increased American investment as well. The dollar’s strength against a relatively weaker pound creates an attractive buying opportunity. For Americans, UK property has always held a certain cachet and when combined with favourable exchange rates, the value becomes hard to ignore. London property prices have softened recently and, while this might seem like a negative indicator, for those looking to buy and hold it’s actually an ideal scenario – an opportunity to invest in a market that is likely to appreciate in the long term.

However, it’s not a straightforward choice for every family. Moving across the Atlantic is no small feat, and many of our American clients have business interests that tie them to the US. While we might see an increase in families relocating to the UK, it’s likely that many will opt to keep their businesses stateside, creating what we might call “transatlantic households,” with families based here and professional commitments remaining in the US. Meanwhile, the recent UK budget and its potential impact on non-doms could well be another consideration affecting plans to relocate.

Of course, it’s difficult to predict exactly how a second Trump term would unfold and the direct impact it might have. But from our vantage point, we are already seeing an increase in enquiries and interest from American buyers, and we believe this could very well grow in the coming years. For now, American buyers are actively exploring their options, assessing the UK market and weighing the appeal of London’s property landscape amid its current buyer-friendly conditions.

Ultimately, whether or not we see a surge in American buyers will depend on how events play out in both the US and UK. But for families looking to combine safety, cultural familiarity and long-term investment potential, the UK remains an appealing choice – and with a strong dollar, the opportunity has perhaps never been more attractive.

Will Watson, Head of The Buying Solution

Will Watson is Head of The Buying Solution

If you wish to discuss your property requirements, we’d be delighted to assist you. Contact the team here.

The Budget’s Impact on the Prime Central London Property Market

Posted on by Jessica Jonzen

With the dust settling after Chancellor Rachel Reeves’ delivery of the first Labour budget in 14 years, Will Watson, Head of The Buying Solution, assesses how prevailing uncertainty could create exceptional opportunities.

As buying agents operating in the prime property market, the recent UK budget has left many in our industry with mixed feelings. In the immediate aftermath, there was a collective sigh of relief – things could have been worse. But as we’ve had more time to comb through the details, it feels as though there is “small print within the small print.” This lingering uncertainty has put the market in a cautious holding pattern, and while this isn’t ideal, it has created unique buying opportunities for those who can see beyond the headlines.

The non-domicile (non-dom) status proposals, in particular, are keeping high-net-worth foreign individuals on edge. While the government hasn’t taken direct action yet, the signal is clear: more changes are likely coming. London remains a magnet for ultra-wealthy buyers from around the world, and I believe this budget cycle could amplify that. If overseas buyers feel the UK’s tax landscape could stabilise in their favour – through a simplified flat fee for non-doms of £200,000-£300,000, akin to Italy’s approach – we could see renewed international interest. Until then, however, many buyers are maintaining a wait-and-see approach, postponing significant moves until they feel the market is on more predictable ground.

Inheritance tax is another point of friction. With unused pensions now being moved into that scope and heirs being taxed 20% for anything over £1million, the potential tax bill on assets will be so steep – potentially nearly 70% once inheritance and income tax are factored in – that many are reconsidering how to structure their investments. Property has long been a stable asset to pass down to the next generation, and London real estate remains uniquely appealing – a tangible, culturally rich asset that no financial portfolio can replicate.

The high end of the market is ripe with good properties, but they aren’t all immaculate, turnkey homes. In fact, much of the super-prime stock requires significant work, which puts off many buyers seeking to move quickly. Renovation costs have soared by 30-40% in recent years, and planning permission is also more complex than it used to be. However, clients who are willing to take on these projects could see strong returns as the market recovers. Ironically, many buyers now want a “finished” home, but the reality is that most people end up making changes even when they buy something new. Taking on a project can mean a property truly designed to your taste, and in a quiet market you might secure it at a favourable price.

So, what does this all mean for buyers right now? In short, opportunity. The uncertainty around inheritance tax and non-dom status has slowed the market, giving buyers who are open-minded and flexible a distinct advantage. London remains a global city, highly desirable and underpinned by wealth and cultural appeal. And while prices are softer now, there’s no sense of panic. Those who own these properties often have the financial resilience to wait things out rather than sell at a discount. So, while the market may be stagnant for now, it is poised for a resurgence if economic or political conditions – both in the UK and overseas – shift favourably. London is very reactive, the market could turn around quickly, and those who bought in the current lull will look very prescient.

For now, the best advice for buyers is to stay flexible, think long-term and be ready to seize opportunity. London is, and will likely remain, one of the most desirable property markets globally. While it’s easy to get caught up in tax worries and policy shifts, prime property here isn’t just about financials – it’s about lifestyle, legacy and the enduring appeal of London itself. For those prepared to take a long view, this could be an exceptional time to buy into a city with a remarkable track record of resilience and growth.

Will Watson, Head of The Buying Solution

Will Watson is Head of The Buying Solution

If you wish to discuss your property requirements, we’d be delighted to assist you. Contact the team here

What is a Buying Agent & How Can We Help?

Posted on by Jessica Jonzen

Success in today’s fast-paced and complex prime property market depends on connections, and no one is better connected than a good buying agent. Will Watson, Head of The Buying Solution, explains what a buying agent is and why they are essential to helping you secure your ideal property.

London townhouses with pink magnolia tree in spring

Have you ever wondered why, when making one of the biggest financial commitments of your life – buying a home – you do not automatically have someone representing your best interests? Sellers do. Their estate agent advises them every step of the way, working to secure the best possible price and buyer for their property. Yet, buyers are often left to navigate the process alone, without a dedicated expert on their side.

Which is why buying agents have gained in both number and credence in recent years. A buying agent works exclusively for the buyer, leveraging their extensive network to connect them with the perfect property. Acting in their client’s best interests, they will provide expert guidance throughout the entire process, ensuring a smooth and successful purchase.

Time is Money

One of the main reasons buyers turn to a buying agent is time – or the lack of it. The property buying process is complex and time-consuming, and many buyers, especially those balancing demanding schedules, simply don’t have the capacity to keep up. In both London and the Country, staying on top of countless agents while remaining aware of discreet off-market listings is nearly impossible. Many of these exclusive opportunities are only offered to those who maintain constant communication with trusted local and national agents, which is where a buying agent can make all the difference.

A buying agent gives you a distinct advantage. As professionals, we maintain daily contact with selling agents and are often the first to hear about properties before they’re publicly listed. At The Buying Solution, 90% of our initial viewings come from these ‘off-market’ properties. Put simply, without a buying agent, opportunities will be missed.

Stay Ahead of the Competition

In today’s competitive market, most buyers at the top end of the market are using buying agents. The reality is, if you don’t have one, you are automatically at a disadvantage. Selling agents also prefer working with buying agents because they know we represent serious, qualified buyers who are likely to follow through on a purchase.

Once you have found a property you wish to buy, a good buying agent can give you a competitive edge in securing it, helping you navigate tricky negotiations and ensuring that you’re seen as a priority buyer. Without an agent, you risk being pushed to the back of the queue, simply because you aren’t seen as a “ready” buyer.

Navigating a Complex Market

The property market has evolved drastically in recent years. The amount of information available online, while helpful, has also made the market more complicated. Today’s buyers need to be armed with detailed knowledge not only about the property but also about the surrounding area. A decade ago, the level of research a buyer needed to conduct was relatively basic, relying heavily on local knowledge and in-person enquiries.

However, the rise of online resources has shifted this dynamic. Now, extensive research is required to understand everything from planning applications in the surrounding area to infrastructure changes, environmental risks, and local development projects. Buying agents conduct this research thoroughly, providing clients with comprehensive purchase reports that leave no stone unturned, ensuring you are fully informed before making any decisions.

STOCK View of historic manor house from across a walled garden with path and lavender ©Getty

Market Insight and Pricing Expertise

Another critical reason to work with a buying agent is pricing. In markets where stock is scarce and many properties are overpriced, having a dedicated trusted advisor ensures you pay a fair price. Buying agents have access to exclusive market data, and know how much similar properties have recently sold for. We understand the nuances of local markets and can advise when a property is over or underpriced, giving you the knowledge you need to make a smart investment. Without this insight, it is easy to overpay – especially in a market with inflated listings.

The Importance of a Team

The size and experience of a buying agent’s team can also be invaluable. At The Buying Solution, we have the benefit of a large team covering both London and the Country, enabling us to share insights and opportunities across our regions. This kind of information sharing means our clients have access to a far wider pool of potential properties and off-market deals. For example, a buying agent working on a deal in London might hear of an estate coming to market in the Country, providing an early lead before the property is even listed.

For 20 years, The Buying Solution has established a trusted reputation, drawing on decades of collective experience from our expert team. This has enabled us to develop an extensive network of invaluable contacts. We provide our clients with exclusive access to our “Little Black Book” of trusted professionals – local planning consultants, rural experts, architects, interior designers, and more. From the smallest architectural details to the broader lifestyle considerations, we ensure that every element of your purchase is managed under one umbrella.

Buying Is Exciting, Selling Is Emotional

Unlike selling a property, which often involves emotions tied to leaving a home, buying represents the start of an exciting journey. Working with a buying agent makes that journey smoother, more efficient, and ultimately more rewarding. They save you time, keep you competitive, ensure you don’t overpay, and provide invaluable insights into both the property and the market.

In an increasingly competitive and complex market, especially at the higher end, appointing a buying agent is a smart, strategic move. Whether you are purchasing a country house, a rural estate or a London townhouse, a buying agent will make sure the process is as seamless and successful as possible. As one of our clients wrote after the successful purchase of their home: “We wouldn’t have got the house without the seamless service from The Buying Solution and would highly recommend them.”

Will Watson, Head of The Buying Solution

Will Watson is Head of The Buying Solution

If you wish to discuss your property requirements, we’d be delighted to assist you. Contact the team here.

Celebrating 20 Years of The Buying Solution

Posted on by Jessica Jonzen

2024 marks our 20th anniversary. Here, The Buying Solution Partner Mark Lawson MRICS, who was part of the founding team, reflects on two decades of transformation.

Regency Georgian terraced town houses in London Kensington, England
Georgian houses are still a perennial favourite with our clients

This year marks a significant milestone for The Buying Solution. On 1 September 2004, we opened the doors to our offices in London and Newbury to offer what was then a pioneering service: acting as dedicated representatives and trusted advisors for those seeking to acquire – rather than sell – a property.

Addressing a Market Imbalance

Twenty years ago, buying agents were a rarity. At the upper end of the market, there was an unusual imbalance: sellers had professional representation, while buyers were left without a dedicated advocate. This left buyers – often time-poor and making the largest financial commitment of their lives – without expert guidance through the complexities of the process. It was clear there was a significant gap in the market, and a growing need for independent specialists who could act solely in the interests of the buyer.

As a founding member of The Buying Solution, I embraced the chance to shape a new approach to securing exceptional properties while building lasting client relationships – still core to our ethos today. My background as a Land Agent coupled with a decade in Knight Frank’s Country department gave me a unique understanding of the intricacies involved in acquiring prestigious houses, farms and estates.
We started with a small but focused team – five in the country and three in London, each with unrivalled networks and expertise in their areas. That team has grown to 18 specialists, each as committed to providing discreet, unparalleled service to our clients today as they were in 2004.

TBS vintage brochures
A selection of our vintage brochures from the past 20 years

Then and Now: Technological Advancements

The technological advancements over the past two decades have dramatically transformed how we live and work. In 2004, most of our communication was conducted via phone calls, letters, emails, and even faxes. Today, platforms like WhatsApp have become the preferred communication tool for many of our clients, reflecting the rapid shift toward instant, more convenient forms of interaction.

In 2004, broadband was still in its infancy and hardly a consideration for clients. Now, one of the very first questions we’re asked is about the broadband speed and mobile phone reception at a property. With many clients now working flexibly from home, connectivity has become a top priority, significantly influencing their property decisions in ways unimaginable two decades ago. This shift has also enabled buyers to consider living further from London, in locations they may not have previously entertained, as strong digital infrastructure now allows them to work seamlessly from virtually anywhere.

Our clients have also become noticeably younger. In 2004, the average client was in their 60s; today, most are in their 50s, with some even in their 30s. They are extremely well-informed and arrive with clear expectations for their property. Leisure amenities such as gyms, home cinemas, indoor pools, spas, and state-of-the-art audiovisual systems are now considered essential for many. Even air conditioning is a key requirement for some overseas clients, reflecting a shift in preferences that we rarely encountered two decades ago.

With people increasingly time poor, there is less appetite for taking on a project – something which buyers were willing to take a view on two decades ago. We see that in both London and the country, many of our clients favour a turnkey property which is ready for them to move straight in to.

Shifting Priorities

In 2004, our clients leaned towards more formal entertaining, placing a premium on expansive reception rooms. Today, the kitchen is the true hub of the home – whether in London or the countryside – functioning as a versatile space for cooking, dining, homework, and family gatherings. If a client’s ideal kitchen isn’t found in their desired property, our exceptional network enables us to connect them with leading professionals – ranging from quantity surveyors and builders to planning advisors, architects, and interior designers – to turn their vision into reality.

In the country, we find that our clients now are more sensitive to noise than they were previously. Often, they are moving to the countryside to escape noise and are very wary of it. A significant part of our role during property previews has always been to advise clients on potential issues such as road noise, planned house building, solar farms and new roads, and how these might impact their enjoyment of the property. We carefully assess factors that could worsen over time.

By thoroughly researching these issues before our clients commit to a purchase, we ensure there are no unexpected surprises down the line. While our extensive networks and local knowledge have always been crucial in this process, the internet has greatly amplified our ability to gather information, eliminating the need to spend hours in council offices searching for answers.

Sunset over English countryside in Dorset
Clients buying in the country are more aware of noise than ever

Timeless Desires and Unchanging Values

But some things don’t change. In both the country and in London, our clients still yearn for a beautifully symmetrical Georgian home. Period properties built from brick or stone are always in favour. We still encourage face to face meetings with our clients to help us truly understand their requirements and build that trusted relationship. And we are still always available. In 2004, I would have been on the phone to clients in the evenings and on weekends, and that is still the case now.

For the past two decades, we have set the benchmark for bespoke property buying services, providing expert guidance to help our clients make informed and confident decisions. While the market, technology, and communication have evolved rapidly in that time, the core values that The Buying Solution was founded on remain unchanged. Our team continues to offer a bespoke, discreet service, building lasting relationships and securing exceptional homes for our clients.

And as my colleague Jennifer Hudson, who has also been at The Buying Solution since day one, puts it: “We were a family then and we are a family now.” Here’s to the next 20 years.

Mark Lawson The Buying Solution

Mark Lawson MRICS is Partner, High Value Residential & Rural Estates

Explore more of The Buying Solution’s Insights

Luxury Cotswolds: Must-Visit Lifestyle Destinations This Autumn

Posted on by Rosalind Sack

From indulgent Japanese cocktails in Cheltenham, to the very latest in luxury wellness in Tetbury; The Buying Solution Partner Harry Gladwin, who heads up our Cotswolds team, shares his favourite lifestyle destinations in the region.

The Grain Store at Calcot
The Grain Store at Calcot Manor, Tetbury

Tetbury is the definition of the quintessential country village, and Calcot Manor, nestled amongst the Cotswold greenery, is an idyllic Manor House, lovingly modernised, with a minimalist nod to its medieval past. When you think of the Cotswolds, this is what you imagine.

Built by Henry of Kingswood in the 1300s as the tithe barn annexe of Kingswood Abbey, Calcot belonged to the church until the 16th century when King Henry VIII dissolved England’s monasteries and gave the estate to one of his courtiers. Calcot has remained in private ownership ever since, belonging to the Estcourt family for several centuries and expanded to include a 16th-century manor house and several outbuildings.

As of February 2024, Calcot launched the Grain Store, a £5m wellness and fitness suite. The gym includes Technogym equipment, bikes, treadmills, cross trainers, rowing machines, free weights, Olympic squat racks, resistance kits as well as a six-piece Kompan outdoor gym.

New studios also offer an extensive timetable of classes including holistic Yoga and Pilates, Spin and HIIT. And if you’d rather exercise outside, you can borrow Calcot bikes and explore the nature trails around the manor gardens. There are four tiers of membership for the Grain Store, each including a bespoke fitness programme.

Estelle Manor, Eynsham

An award-winning country house hotel and private members’ club set in a Grade-II listed landmark house on 85-acres of Oxfordshire estate and surrounded by over 3,000 acres of beautiful parkland and gardens, Estelle Manor remains a favourite haunt of mine.

Transformed by New York Design Studio Roman and Williams, known for The British Galleries at the Met, NoMad London (and designing Gwyneth Paltrow’s homes), the once neo-Jacobean mansion now features grand patterned hallways, heavy drapes, and contemporary art.

Newly opened last year, the hotel offers three restaurants. The Billiards Room which serves traditional Chinese dishes and Sunday dim sum brunches, The Brasserie which offers a seasonal all-day menu, and (my favourite) The Glasshouse serving family-style sharing plates.

There’s also a Roman inspired spa with five pools, a lounge, ten treatment areas, a clubhouse gym, and padel courts. The only question really is how long can you stay?

Pit Kitchen, Moreton-in-Marsh

Bringing East London’s eclectic food scene to Todenham Manor Farm, this passion project, from Worcestershire-born brothers Adam and James, is soon to be closing for winter. With one final hurrah on 25th and 26th October, however, there’s still time to experience this for yourselves.

Located in the suitably rustic old piggery, Pit Kitchen promises the best quality local ingredients cooked over an open fire, bringing Dalston’s famous Middle Eastern influence to the Cotswolds. One piece of advice: bring a jumper. The open barn makes for beautiful views, but can be a little brisk.

Yoku, Cheltenham

Hidden inside an unassuming townhouse, YOKU’s gold-leaf vaulted ceilings, crystal chandeliers, yellow suede chairs, bonsai trees and hand-painted vases make for an unexpectedly decadent interior.

Taking its name from the Japanese art of doing things exceptionally well, YOKU is top of many a ‘best restaurant’ lists, and for very good reason.

Within the No.131 hotel, helmed by fashion designer Jade Holland Cooper, alongside husband, Julian Dunkerton, founder of clothing brand, Superdry, Yoku offers a ‘Tokyo-vogue’ Japanese Sushi and Asian dining experience.

The restaurant also recently opened its Yoku Garden, a luxurious hot spot for indulgent cocktails, spectacular food, and all-out elegance.

The Lodge at Thyme
Thyme Hotel, Southrop

Formed of a cluster of honey-stone properties, this family-run hotel is a sybarite delight. The 31-room ‘village in a village’ is home to a spa, outdoor pool, boutique shop, cookery school, exhibition space, and its own pub, all housed in barns, cottages, and farmhouses that have occupied the surrounding land for centuries. With a botanic theme running throughout, the kitchen operates a zero-waste, reuse and recycle mantra.

Aside from exploring the gardens and water meadows, Thyme, has a well-kept ‘Calendar of Happenings’ filled with history walks, wellness and cookery classes, alongside exhibitions, workshops and talks.

The Farmer’s Dog, Burford

Jeremy Clarkson’s journey into agriculture has been well-documented with his Amazon Prime television series, ‘Clarkson’s Farm’. His latest venture, just a few miles from Diddly Squat farm, is his pub, The Farmer’s Dog.

The Farmer’s Dog is more than just a pub, offering a restaurant, The Farmer’s Puppy – garden kitchen, Hops and Chops butchers and off-license, with everything (bar the much-needed T to go with your G) promising to be the best of British. The menu changes with the seasons and is entirely locally sourced.

Daylesford Organic, Moreton-in-Marsh

It’s fair to say that word has got out about Daylesford Organic; finding space in the car park at the weekend can be a challenge. However, this is undoubtedly still a gem and with a seasonal calendar of experiences, workshops, and even woodland walks, it’s always a good time to visit.

From top-quality artisanal produce from Daylesford’s very own farm, fantastic grocery bundles, stylish farmhouse interiors, homeware and skincare, or extra special back-to-school essentials, or simply to grab a coffee, cocktail, or woodfired pizza on the terrace. There’s a reason Daylesford is so popular.

The Double Red Duke, Clanfield

A Country Creatures Inn, owned by Sam and Georgie Pearman, formerly of the Lucky Onion hotel group, this 17th Century former coaching inn, The Double Red Duke, has been designed in their signature ‘rustic-luxe’ style. With red and white striped umbrellas in the garden, picture-perfect snugs, and wall-to-wall greenery, it’s worth a visit just to admire the style.

If you can stay for a bite, chefs cook over fire, adding a spark of romance to any meal. And, as the weather starts to turn, I’d argue you’d struggle to find a better roast dinner than here (or Sticky Toffee Pudding for that matter). As Jay Rayner said, the simple menu “barely hints at the glories of the food on your plate. It’s a class act.”

Whether relocating or weekending, these are the places we’d recommend adding to your itinerary. Do let us know if you’ve discovered or rediscovered a jaunt to add to our list. If you’d like to find out more about what’s on offer in London or the Cotswolds, don’t hesitate to get in touch with The Buying Solution. We’d be delighted to discuss your needs and share our insight into these areas.

Luxury London: Must-Visit Destinations this Autumn

Posted on by Jennifer Hudson

We make it our business to discover new and revisit acclaimed lifestyle destinations in our regions and London’s ever-evolving offering proves a constant allure. Impeccable hospitality, exquisite dining experiences and restorative luxury; Head of The Buying Solution, Will Watson, shares his latest must-visit lifestyle destinations in the capital.

House 21 at Home House
Home House, Marylebone

Having celebrated its 25th anniversary in September 2023, I was reminded of private members’ club Home House’s salacious history. Built in 1773 for the Countess of Home, nicknamed the ‘Queen of Hell’, Home House was designed by James Wyatt and completed by Robert Adam, who envisaged it as a shrine to hedonism.

The interiors of House 21, the Georgian townhouse adjoined to the main building, were redesigned by Russell Sage in 2020, best known for bringing The Goring to life. Sage’s studio team unearthed accounts of the countess’ most raucous activities during the renovations and filled the space with antiques and artwork designed to leave clues to the room’s epicurean past.

With opulent marble staircases, classic interiors and fine art in the drawing rooms, or the more whimsical modernism of House 21, Home House is not short of reasons to visit.

Having welcomed a new Group Executive Chef, Jeremy Brow, earlier this year, The Restaurant’s brasserie-style seasonal British menu, will not disappoint.

The Pan Pacific London, Bishopsgate

There are few things that The Pan Pacific doesn’t do well. If you’re looking for the ultimate in romantic hospitality, the luxury hotel near Liverpool St offers a spa package complete with 60-minute massage, bottle of champagne, and access to the Sensory wellbeing floor, with your overnight stay.

The Sensory space is a full wellbeing floor with 18.5m infinity pool with enviable views (and child-friendly opening hours), 24-hour gym, and a host of massage and wellbeing treatment options, including treatments suitable for children.

Wanting something more decadent, The Pan Pacific Suite boasts 300-thread count cotton linen, floor-to-ceiling windows overlooking the Gherkin, a late afternoon cocktail turndown service, bespoke cocktail cabinet, and a butler’s pantry.

It’s Bagels, Notting Hill and Primrose Hill

In case you’ve missed it, the humble sandwich has seen a resurgence over recent years with #foodtok trends raving about the biggest, best, and most gourmet.

For example, The Black Pig in Borough Market offers 10-hour slow-roasted Suffolk Pork on fluffy ciabatta. Max’s on Stroud Green Road offers ‘Et to brute? Murdering the Caesar’, home-made focaccia filled with poached chicken, tarragon and pickled grape salsa, chicory and parsley, baby gem, anchovy mayo with croutons. Whilst Dalston’s Dusty Knuckle adorns sourdough with roasted aubergine, peach and kohlrabi amba, tahini, green sauce and chopped salad.

Set to deposition the sourdough, however, is the New York Bagel. Whilst it’s not new to London (Brick Lane Beigel Shop has been around since 1855), the New York Bagel is certainly having a moment.

Its rise in popularity was seemingly initiated by ex-pat American’s seeking a taste of home when travel was restricted due to Covid. Having perfected his recipe during lockdown, New Yorker come Londoner, Dan Martensen, opened ‘It’s Bagels’ in Primrose Hill in September 2023 to queues around the block.

The second store in Notting Hill is now open, and there’s already a rush on Dan’s classic NYC staples, including cream cheese, lox (smoked salmon), and capers, or bacon, egg, and cheese, or even peanut butter and jelly.

Man in chef whites and woman in black top sitting in a restaurant
Photograph by Marcus Cobden
Kitchen Table, Fitzrovia

Boasting two Michelin stars, the Kitchen Table is an intimate chef’s table dining concept offering a Modern British tasting menu, which changes daily based on meticulously sourced and foraged seasonal ingredients. With only 20 diners per evening, you’re guaranteed an intimate experience at the U-shaped dining table that surrounds the ‘kitchen theatre’.

Chef James Knappett has an impressive CV, having worked at Restaurant Gordon Ramsey, The Berkley, The Ledbury, Rick Stein’s The Seafood Restaurant, Thomas Keller’s renowned restaurant Per Se in New York and the world-famous Noma in Copenhagen. He works alongside his wife, awarding-winning sommelier Sandia Chang, to ensure you are in the best possible hands for a uniquely intimate culinary showcase.

ESPA Life at Corinthia, Whitehall Place

A four-floor spa experience in the heart of the city, ESPA Life’s ‘sanctuary of serenity’ is nestled within the Corinthia, offering a convenient escape minus the travel.

The award-winning spa features 17 treatment rooms, a private spa suite, a stunning Thermal Floor with an indoor swimming pool, a vitality pool, an amphitheatre sauna, ice fountain, marble heated loungers and private sleep pods.

For the more active, there’s a fully equipped gym complete with leading equipment and group training classes, or personal trainers.

The Neo-Gothic Airbnb hidden in plain sight, Fulham

A formerly derelict old keeper’s lodge on the outskirts of a cemetery, Fulham Lodge, is a five-bedroom, five-bathroom, strikingly attractive property. It has been lovingly redesigned by Simon Gill Architects and is available for entertaining via AirBnb.

Spread over three floors, this property also boasts a 43-foot spa-like swimming pool and sauna accessed via spiral stone staircase, wine cellar, three reception rooms, private garden, and parking. Start preparing your VIP guest list for your next soirée!

Whether relocating or weekending, these are the places we’d recommend adding to your itinerary. Do let us know if you’ve discovered or rediscovered a jaunt to add to our list.

If you’d like to find out more about what’s on offer in London or the Cotswolds, don’t hesitate to get in touch with The Buying Solution. We’d be delighted to discuss your needs and share our insight into these areas.

What Knight Frank’s Wealth Report tells us about the premium London property market

Posted on by Jennifer Hudson

Knight Frank released the latest iteration of its Wealth Report earlier this year. Liam Bailey, Head of Global Residential Research at Knight Frank, summarised the five key themes shaping 2024 as:

  • Global GDP will likely expand by 2.9%, down from 3.1% a year earlier, defying recession fears
  • Rates will fall, but the pace remains uncertain
  • Real estate investment volumes will improve
  • AI investment will drive real estate requirements
  • Climate change will impact property values

The Wealth Report predicts 2024 could be prime for buying property in London. Wealth creation is on the up, and 22% of High-Net-Worth-Individuals (HNWIs) have expressed a desire to invest in residential property.

The upcoming general election isn’t expected to disrupt purchase behaviour, according to Knight Frank’s Intelligence Lab research: “We expect prime central London (PCL) and prime outer London (POL) to underperform the wider UK market this year.

Given that prices in PCL are still 17% lower than their last peak in mid-2015, we believe growth will kick in more fully from next year.”

As a London buying agent, I can certainly see an appetite to buy in London; people want to put roots down here, perhaps because of family, work, or historical connections.

Whilst the Wealth Report talks of house prices in London in general terms, it’s important to remember that London is a series of villages, each with varying levels of value and popularity, and prices will differ depending on where people desire to live. This popularity is driven by several factors:

  • The quality of what’s available in the market for both apartments and houses
  • Good transport links, which can also be a prompt for improvements in the area
  • Affordability, even for those with healthy budgets
  • Community

A good village atmosphere can dramatically increase property value which is why Marylebone is so popular; the high street has great shops and cafes. Pavilion Road, off Sloane Square, is incredibly busy at the weekend for this same reason, and these factors will have an improved impact on the surrounding areas.

The Wealth Report discusses ‘The Great Transfer of Wealth’: “Over the next 20 years, a transfer of wealth and assets will occur as the silent generation and baby boomers hand over the reins to younger generations.”

Boomers (those born between 1946 and 1964) are currently the wealthiest generation; their mean net worth falls between $970,000 to $1.2 million, (£760,000 to £940,000) according to Fortune.

Over the next 20 years, it’s expected that Boomers and their parents (The Silent Generation), will pass down £5.5 trillion in assets in the UK, and $84 trillion in the US.

The media has widely discussed the potential impact of an intergenerational wealth transfer on Millennials and Generation Z (those born between 1981 and 1996; or 1997 and 2012, respectively). This transfer of wealth could enable many from these generations to enter the property market for the first time.

However, despite widespread predictions, I haven’t seen this in the market yet. While it’s common for parents to buy property for their children (a topic James Burridge spoke about recently), my experience is that property buyers come from various generations.

Whilst demand remains high, new priorities are burgeoning thanks to lifestyle changes and environmental factors. Buyers are increasingly looking for air conditioning, lifts, and porters to help with deliveries and to maintain security, for example. This often leads to the purchase of newer apartments, and apartment living brings with it new concerns. 

Service charges have increased by large percentages, way above inflation, which isn’t an issue if service is exemplary, but with many new developments, service charges are estimated and will increase after three to four years. What that increase might be is difficult to predict.  

For more information, or if you’re thinking about making a prime property investment in London, please get in touch with me here.  

Sustainability and environmental stewardship take centre stage at Chelsea Flower Show

Posted on by Jennifer Hudson

The Royal Horticultural Society’s (RHS) Chelsea Flower Show has arrived, promising its world-renowned spectacular garden designs, introduction of innovative materials, and glorious floral displays.

This year’s show takes place between Tuesday 21st May and Saturday 25th May (Tuesday and Wednesday are members-only days). The Buying Solution team will be at the show, looking for emerging trends their customers might be interested in adopting.

Ahead of the much-anticipated horticultural spectacular, we caught up with Chelsea Flower Show veteran, landscape architect Marcus Barnett, to get his predictions for this year’s show. Enjoying as a spectator this year, Marcus has kept a keen eye on emerging trends.

We also spoke with landscape designer Rachael White, who predicts a change in direction for this year’s event.

Marcus Barnett

Marcus Barnett in his studio

Marcus is a long-term friend of The Buying Solution, and has exhibited five times previously, winning three gold medals and best in show, so he’s well versed in the pressures and exhilaration of the final days and weeks before the show opens to the public. (Photo by Millie Pilkington)

“It appears that at the 2024 RHS Chelsea Flower Show there are two very clear stand out themes, and they are more apparent than any previous show I can recall.

“First, the ever-increasing shift towards sustainability and environmental stewardship is markedly more prevalent and advanced this year. Strikingly so.

“This seems to centre around how the garden is constructed; indeed, the RHS has created a new award called the Environmental Innovation Award and it’s open to all gardens that have been through the ‘green garden audit’.

“In a nutshell, this is intended to encourage designers to design with the environment as a key consideration. This requires increased effort to reduce or even remove the presence of cement in your garden. And if this cannot be achieved, can you use low-carbon cement (I think cement is responsible for 8% of global warming so you can see why the RHS is pushing this so hard)?  

“Additionally, can the designer for example, use recycled materials where possible and can they reduce their carbon footprint through innovative delivery techniques to and from the showground? Other green criteria also apply, but this will have a very interesting influence on design and, crucially, construction.  

“The other trend that strikes me as a designer, is a change in overall design layout. Across the board, in the Show Garden category, the designers have laid out organic designs; gone are the days when the majority were rectilinear in layout. Some exist here this year, but they are in the minority.

“Echoing the organic theme and driving it home perhaps, are the planting styles, palettes and the way the plants have been set out. Planting appears to be delivered in a style reminiscent of self-seeding, almost haphazard planting.

“This conclusion is drawn from the images on the RHS website of the show gardens so it’s difficult to see for sure, but it will be interesting to see if this is indeed the case once the planting is completed.  

“In earlier flower shows the designs were often more rectilinear in layout (some of my own for example), and the planting reinforced this, clearly this is no longer the case. I think designers feel that sustainability is best emphasised in an organic layout rather than a rectilinear one. This is not to say that they are mutually exclusive. It just seems that a trend is developing – a zeitgeist before our very floral eyes.

“Whatever the outcome, I know that each designer and construction team will be absolutely exhausted! They will leave no stone unturned or plant un-tweaked to ensure their garden is the very best it can be. I wish them well and greatly look forward to seeing the conclusions. After a miserable and protracted winter, the show heralds the onset of summer. It is the first major diary event in the calendar and arguably the finest (I may be biased) flower show on this warming planet.”

Rachael White in garden setting

Rachael White

Rachael White of Rachael White Designs, is a two-time, gold and silver award-winning exhibitor at Chelsea:

“Chelsea has turned on its head a bit. It used to be big and brash but now it’s really starting to read the crowd and realise we need to focus on sustainability and to step away from structured perfection. Ultimately, that’s why we love nature: because it’s not perfect. 

“I think there’s a new focus on going back to nature, using traditional crafts and to generally let our gardens be a bit more messy. I think last year was the first year Chelsea had a nettle at the show – and that’s so special because they should have a place in the garden – they provide so much biodiversity.

“In years gone by, we have stripped the garden of anything organic and it’s caused problems with bugs. When we design gardens now, at Rachael White Designs, we’re starting to include sacrifice beds, where we just let the bugs go wild.

“I often say to my clients in the countryside: look out of your window, you’ll see nothing that’s the same height, the same colour, and you want to look out at that, don’t ruin it by making it a monoculture. In London, where your backdrop is concrete, of course you can be a bit more structured, and the challenge there is to soften the concrete lines; but in the countryside you can blend and bleed into what’s already there.

“The way we design now has to be different because of climate change; draining and irrigation should always be at the forefront of all designs, but especially now with the weather extremes. We’re faced with flash floods and droughts, and we have to plant with that in mind. And be prepared to be more flexible with the choice of plants.

“A big focus has to be the wildflower because it’s your best carbon fixer, I am an accredited partner of the Wildflower Society, because wildflowers are truly gold. They establish within two years – a tree can take 20 – the fibrous root system trebles the carbon locking, and it can allow for drought and for flooding.

“So, my prediction for Chelsea is an embrace of the rough and ready, and saying goodbye to the formal border. More natural materials; more natural planting; and a focus on sustainability. I’m expecting more nettles, more wildflowers, a lot of renewable energy in the spaces, and a focus on retaining water. Sustainability will include considering more local and natural materials, and I wouldn’t be surprised if there were a lot of edible gardens too. In short, more sustainable, naturalising, less perfection. I’m looking forward to attending!”

Chelsea Flower Show, or The Great Spring Show, has been held at the Royal Hospital Chelsea since 1913, home to the Chelsea Pensioners, retired soldiers from the British Army.

There are 66 acres of land attached to the hospital, including the Ranelagh Gardens and the South Grounds, where the Chelsea Flower Show takes place.

What’s driving the North & South Cotswolds value divide?

Posted on by Jennifer Hudson

You may have visited some of the beautiful villages in the Cotswolds, but did you know that a significant value gap has opened up between property prices in the North and South Cotswolds – particularly at the top end of the market?

Using the A40 road as the dividing line separating the two regions, a classic seven-bedroom country house with stables and ancillary accommodation set over 50 acres might cost between £3m and £4m in the south, but that price can rise to as much as £5m to £10m in the north. We asked Harry Gladwin, our expert buying agent in the region, to explain what’s happening.

North Cotswolds

The popularity of the North Cotswolds and upward pressure on house prices began to take off in earnest at the beginning of the 2000s when City financiers and hedge funders ‘discovered’ Notting Hill. For them, the easy drive down the A40/M40 to Oxford, Chipping Norton and its environs encouraged those in search of a weekend retreat to settle there.

It’s home to many global movers and shakers. If a client has a house in West London and a holiday home in somewhere like, say, Miami or Ibiza, there is a good chance they also have a property in or near the most sought-after villages here. Charlbury, Kingham, Stow, and Oddington are places that are currently soaring in appeal amongst this international audience. To give an idea of demand in these areas, a recent house came on the market for £4.5m and sold almost immediately off-market to a buyer for 20% over the guide price.

So, what else makes this region attractive? The truth is, it’s easier to acclimatise to country life when you live in the North Cotswolds. All of the amenities you would expect from living in a city can be found here. A client once commented, ‘It’s green, but we can get a great flat white, and the internet is fast’!

The new breed of pubs and restaurants offer excellent food, often with a focus on seasonal and local produce and an impressive selection of wines and ales. A popular new opening is The Bull in Charlbury, which was taken over by the team behind the recently launched Notting Hill gastropub, The Pelican.

The allure of the North Cotswolds was given an extra boost by the opening of the private members’ club Soho Farmhouse at Great Tew in 2016. For many of our buyers, it ticks all the boxes. Other openings that have created a buzz include Estelle Manor, Restoration Hardware, Daylesford, Quince and Clover and farm shops from The Cotswold Guy.

Next is education. The school offering in Oxford as an alternative to educating children in the capital is seriously tempting, with the Dragon School, being one of the most popular choices near the border. Our clients also recommend Kitebrook Prep School in Moreton-in Marsh and Windrush Valley School near Chipping Norton.

Another key factor has been the improved train times along the Chiltern line, which has considerably reduced travel times to London Marylebone from Banbury, Bicester, and Oxford Parkway. The fact that you can now do this journey in under an hour proves extremely attractive to city commuters. Added to that was the opening of the spur line, which connects Oxford and Bicester Village to the Chiltern mainline. This gives the added advantage of choice for commuters to travel either into Marylebone or Paddington via Oxford, Charlbury and Kingham.

South Cotswolds

If the profile of a North Cotswolds buyer has evolved to lean more towards families with young children wanting access to good schools, gastropubs, and connectivity, then we cross the A40 and discover a region where country sports are more prevalent and it’s better suited to those looking for a more rural lifestyle.

The southern region of the Cotswolds has tended to attract more buyers with equestrian or polo interests with Cirencester Polo Club and Beaufort Polo Club on the doorstep, as well as eventing at Badminton and Gatcombe Park.

It also has popular prep schools, including Pinewood and Beaudesert, as well as access to Marlborough College, Westonbirt, St Mary’s Calne and the Cheltenham schools (Cheltenham Ladies’ College, Cheltenham College and Dean Close).

Tetbury is an attractive town for antique shops, and Cirencester continues to expand. Meanwhile, Kemble station is another big draw for commuters, as fast trains take only 80 minutes to London Paddington.

Like the North, the South Cotswolds has beautiful countryside with the additional attraction of the Cotswold Water Park for those who are interested in water sports. There are fewer gastropubs in this area, but Calcot Manor, Barnsley House, Thyme at Southrop, and Cowley Manor offer good alternatives to Daylesford and Soho Farmhouse.

As regional cities and airports such as Bristol and Birmingham grow, Cheltenham will become even more attractive to buyers. At the western edge of the Cotswolds Area of Outstanding Natural Beauty, Cheltenham is an excellent alternative schooling hub to Oxford The town’s most desirable areas range from between £400 and £500 per sq ft. Equivalent prime areas of central North Oxford are twice as expensive. That means it is possible to trade a good-sized London house for a family house in Cheltenham and have a substantial amount of change to spend on other things, such as the children’s education.

What remains true of both Cotswolds regions is a long-term shortage of houses coming to the market. Best-in-class houses continue to sell quickly and often off-market. Therefore, be prepared for fierce competition if buying in either the north or the south.

If you need help with your countryside search, don’t hesitate to get in touch with The Buying Solution, and we’d be delighted to discuss your needs.

Knightsbridge: Losing its charm or adapting to change?

Posted on by Jennifer Hudson

Knightsbridge, the epitome of luxury and exclusivity in London, has long been synonymous with affluence and a vibrant social scene. However, in recent months, there has been conjecture about whether this prestigious neighbourhood has lost its charm.

Will Watson, our Head of London, recently featured in the Financial Times commenting that ‘Knightsbridge is not the bullseye of prime central London that it used to be’ and predicted that ‘prices could drop more this year’. 

His article sparked a flurry of social media comments from our followers saying Knightsbridge ‘is no longer the English enclave that it once was’, ‘it has lost its identity’ and ‘it has become a boring part of town’.

So, what exactly is going on in SW1X? Will, who has worked in the prime central London market for over 20 years, shares his top insights.

The rise of new hotspots

As Knightsbridge remains a globally renowned London beacon for real estate, other areas in London have caught up and emerged as new hotspots for luxury living and investment.

While Hyde Park offers a green oasis in the heart of the city, green spaces within Knightsbridge itself are limited. This lack of greenery can be a downside for nature lovers or those seeking a more private garden.

Although demand for pied-à-terre apartments in Knightsbridge remains strong, younger families, including clients we’ve had from the Middle East – where Knightsbridge has always been their preferred location – are looking to buy houses with a wider footprint in the greener areas of Notting Hill, Kensington or Holland Park.

It depends on where in Knightsbridge

To say Knightsbridge is ‘boring’ or has ‘lost its appeal’ is an overstatement. Geographically, Knightsbridge is barely 1.5km wide, 600m deep and sandwiched between Hyde Park, South Kensington, Chelsea and Belgravia. However, even in this relatively small territory, there are a range of quarters, each with its own identity and community. For example, the West Side of Knightsbridge heading towards South Kensington has a very different feel compared with the North Belgravia border.

For many, the Cadogan Estate is one of the most sought-after areas in central London. Close to some of London’s most exclusive retail outlets, excellent schools and access to gardens, tennis courts, and children’s play areas. Others point to the Pavilion Road area as being much more villagey and gentrified, near private members’ clubs, exclusive gyms, and coffee shops.

Undoubtedly, the retail landscape in the area has evolved. Iconic department stores like Harrods and Harvey Nichols have maintained their status as shopping destinations, but the rise of online shopping has impacted foot traffic and sales. Covid also contributed to a perceived lack of buzz, where international buyers have been slow to return after the pandemic.

High cost of renovations

Walking around Knightsbridge, one gets to experience a glorious mix of Georgian, Victorian and Edwardian architecture. However, the houses are often tall and thin. Gardens tend to be patio style, and parking is difficult.

Many properties in Knightsbridge are dated and require refurbishing due to how long they have been in the same ownership. The cost of renovating is high, and with the time it takes to carry out one of these projects, we’re just not seeing an appetite from our clients wanting to take on such a lengthy refurbishment.

Buyers looking for a refurbished property have been looking more to Mayfair where a broader selection of super-prime developments featuring purpose-built modern designs with concierge and hotel-style amenities exist. The demand for these schemes for the turnkey option has been particularly high since Covid.

It is important to stress that Knightsbridge might not be as popular as it once was, for family houses in particular, but these trends tend to be cyclical and generational by nature. In the future, I would expect a new cohort of buyers to focus back in on the area, ultimately down to its central location and world renowned address.

Now could be an excellent time to buy

For a location on the map that is so central, close to many excellent amenities, and Hyde Park, 2024 could be the year to secure a good deal in Knightsbridge.

In January,  we acquired a property in Knightsbridge for our client paying 18% less than the vendor acquired the property for in 2013.  Given the uncertainty that 2024 holds, we are confident of more opportunities to buy in Knightsbridge at prices well below the peak of 2013.

There is evidence that conditions in the wider property market are becoming positive, and inflation is falling faster than expected. So, while Knightsbridge may have faced its share of challenges and changes, it remains a symbol of luxury and cachet in London. Its ability to adapt to evolving trends while preserving its heritage will determine whether it can reclaim its status as one of the world’s most exclusive neighbourhoods. 

If you need help with your prime central London search, don’t hesitate to contact The Buying Solution, and we’d be delighted to discuss your requirements.