The Key Equestrian Property Market Trends in 2026

Equestrian sport is on the rise. Participation in riding in the UK has risen to 3.2 million in the last 12 months, while the equestrian industry generates £1.2 billion in annual social value, according to new research by British Equestrian. Nonetheless, it’s a sector that isn’t immune to wider economic factors which impact the whole market; from families looking for a home with paddocks, to professional riders searching for specialist facilities. Katherine Watters, our equestrian specialist and Partner in the Southern Home Counties, identifies the dominant trends she expects to see influencing the UK’s equestrian property market in 2026.

Katherine Watters in The Buying Solution equestrian kit sat on steps of horsebox

Higher livery costs will continue to impact demand

As the cost of livery has risen sharply so, too, has the demand for equestrian properties and I expect to see that continue throughout 2026.

You can now expect to pay anything up to £1,500 a month for full competition livery on a yard with comprehensive facilities; a significant cost, particularly if you have more than one horse. Many yards have stopped offering DIY or assisted DIY/part livery as they have found that it is simply not viable from a cost perspective.

The reason for this price rise is two-fold. The industry has long relied on low-paid, often cash-in-hand labour, but new rules ensuring proper contracts, benefits and working conditions have significantly increased staffing costs. The cost of hay this year has also gone through the roof, as a result of drought conditions earlier in the year reducing crop yields, and increasing production costs.

Two recent clients took a long-term view and combined their home with private facilities, employing their own staff rather than paying escalating livery bills. One had dreamed of seeing her horses from the kitchen window – now she finds it genuinely more cost-effective to keep her own yard.

More property decisions will hinge on geography and planning

2026 will see no change in the enduring core geographical hotspots for each discipline. A lot of event riders, professionals and owners choose the M40 corridor as a geographical base for its access around the country. While the polo fraternity often focus their attentions around Ascot and Windsor in Berkshire for Guards Polo Club, or the Midhurst area in West Sussex for the annual Gold Cup season held at Cowdray Park.

The areas around Lambourn in Berkshire and Newmarket in Suffolk remain the heart of UK racing, where many trainers favour the topography for both training facilities and stud farms.

Dressage riders are more geographically dispersed and I am seeing them increasingly follow the European norm of requiring an indoor school with full facilities. Yet exceptional houses with equally strong equestrian facilities are extremely rare. So as more people consider building their own, I expect that in 2026 we will see search priorities shifting from location to planning feasibility.

It’s important to remember, however, that equestrian planning is complex and local councils – especially those with a National Park – rarely favour large-scale development. This is why it’s vital to work with a specialised planning expert who can assess existing facilities, outbuildings, agricultural ties and land use, to fully understand long-term potential. I work with an excellent independent planning consultant who can identify required changes of use and plan facilities that meet Local Policy Frameworks.

Access to UK ports has long been important to professional riders and in 2026 we will see this becoming increasingly significant for serious amateurs, with all disciplines benefiting from strong European circuits and prize money.

Katherine Watters - a woman in blue outfit riding a black horse in a competition

We will continue to see cyclical demand, particularly in the rental market

The British Eventing circuit runs from March through to the end of October and is considered one of the best in the world, thanks to our renowned Badminton and Burghley 5-star events.

I am often contacted by riders or their Federations seeking a UK base to buy or rent for three- to four-year cycles while campaigning for Olympic or World Equestrian Games selection, and I expect to see this cyclical demand continuing throughout 2026.

The polo fraternity also used to be quite cyclical. Yet with rising travel costs, many patrons now seek permanent UK bases and winter their ponies here, rather than moving teams of up to 100 horses and 25 grooms between tours. I expect to see this becoming ever-more popular in areas like Sussex and Surrey where it can be a significant six-month income stream for landowners.

Rising investment in the equestrian sector will filter down

Investment in equestrian competition in the UK is increasing and I expect that it will only continue to climb throughout 2026. We are seeing evermore significant sponsorship deals of the most prestigious showgrounds and events filtering through the sector. The BBC has started to put equestrian sports back on their mainstream schedule now, too; proof of increasing popularity and interest. If you ask any equestrian enthusiast, it was never Christmas until Olympia was on the television!

I also expect to see a continued rise in interest in UK breeding, building on the record-breaking sport horse auction sales and growing demand from wealthy global investors, particularly in the high-end market.

The Brilliance Auction, Breen Equestrian and the Billy Stud auctions have secured Britain’s place on the global sport horse auction map.

We will see a growing demand for legacy properties

Equestrian property continues to be a smart long-term investment and throughout 2026 I expect to see more buyers creating legacy establishments, especially in breeding.

The key factors in legacy value are those you cannot change: location and access. Even horsebox size can determine viability – country lanes, overhanging trees, gate widths and turning circles all matter. The tiniest details have to be carefully considered.

Land quality, facilities, infrastructure, potential for expansion and adaptability, as well as legal and financial due diligence also remain key.

Katherine Watters smiling after competing on a brown horse

There will be even greater need for specialist guidance

With ever more complexities in the market and a limited supply of best-in-class opportunities, having impartial, expert guidance for buyers will be more important than ever in 2026.

For many, equestrian terminology can feel like a foreign language, which is why it’s vital to have a specialist who can decipher the nuances of each discipline and the distinctly different facilities that it requires.

It’s also important to be aware that many of the finest equestrian properties are sold off market, or at least access is private. In close-knit areas, properties often change hands behind closed doors, making it crucial to have specialist representation to help you to infiltrate those circles.

While there are some excellent selling agents specialising in equestrian properties, there remain very few buying agents with the required depth or breadth of knowledge. I’ve been around horses all my life – from Pony Club to owning horses competing at the World Equestrian Games, Badminton and Burghley, and time based in professional yards with Olympic riders. Having worked with and helped many riders, owners and patrons, as well as national federations, I have a comprehensive understanding of both private and commercial set-ups and the nuances of each.

Ultimately, equestrian purchases are about more than facilities: they are about the quiet solitude of time with horses. As Churchill said, “There is something about the outside of a horse that is good for the inside of a man.”

Woman in blue suit jacket with long brown hair looking at camera

Katherine Watters is our equestrian expert and specialist Partner for the Southern Home Counties

For news, expert commentary and invaluable property insight, subscribe to The Insider, our quarterly newsletter, here.

The Partnership Helping You Find a Home in the Home Counties

The move from London to the Home Counties is a well-trodden path, and for good reason. With beautiful countryside, vibrant market towns and excellent schools and connectivity, the region offers balance. Working together, our Partners Katherine Watters and Jemma Scott combine deep local insight to help clients find their perfect place.

The Chiltern Hills

Leaving London has long been a rite of passage for many families. The search for more space, cleaner air and stronger community ties draws buyers outwards each year, tracing familiar paths along the commuter lines that fan into Surrey, Berkshire, Buckinghamshire and Oxfordshire. Yet, for all the talk of good schools and train times, the success of such a move often hinges less on geography than on guidance.

At The Buying Solution, our Partners Katherine Watters for the Southern Home Counties and Jemma Scott for the North Home Counties have built a quietly powerful reputation for helping clients navigate this most emotionally charged of transitions. Covering the full sweep of the Home Counties between them, their partnership offers something rare in the property world: a single, joined-up service that transcends traditional boundaries.

“We share clients across regions all the time,” Katherine explains. If someone’s not quite sure whether they want to be near Guildford or Marlow, it doesn’t matter – we work together, and our clients get the same level of insight in both areas.”

A Cohesive Partnership

At the heart of Katherine and Jemma’s partnership is communication. Every client brief is discussed together, every update shared. “We’ll both join the first call,” says Jemma. “It’s important that clients see they’re not choosing between two areas or two people. They’re getting both of us: two perspectives, two sets of local knowledge – working towards the same goal.”

That collaboration has proved particularly valuable for the many families who begin with a wide-ranging brief. “We often meet people who know they need to be within an hour of London, but they have no idea where to base themselves,” says Katherine. “That’s when we’ll take them on orientation tours – two or three days of exploring different counties, villages and schools. It’s about helping them understand how each area feels before they commit.”

The approach is as much about education as it is about property. Clients are introduced not only to houses but to lifestyles – bustling market towns and quiet hamlets, the realities of rural broadband, the subtleties of train routes. “We’re not selling anything,” Kat adds. “We’re guiding, helping people imagine the reality of their new life, and then gently making that vision real.”

Chiddingfold, Surrey

The Enduring Appeal of the Home Counties

The reasons for moving to the Home Counties remain remarkably consistent. “For most families, it comes down to schools, commutability, and a sense of belonging,” says Jemma. “People want their children to have space and a great education, but they don’t want to feel cut off.”

Surrey’s gated estates, from Cobham to Oxshott, offer privacy and proximity for those making their first step out of London. The Surrey Hills and villages south of Guildford appeal to buyers seeking a more rural way of life but still within a 45-minute train ride of Waterloo. Northwards, the Chilterns and Thames Valley blend riverside life with market-town sophistication: Henley-on-Thames, Marlow and Beaconsfield remain perennial favourites.

“The Home Counties are incredibly diverse,” says Jemma. “You can have 1930s family houses in one village and 17th-century cottages two miles away. That variety means there’s something for everyone – the key is knowing where to look.”

For many clients, familiarity plays a decisive role. “It’s amazing how often people return to where they grew up,” Katherine observes. “You hear, ‘My parents lived here’ or ‘My best friend has just moved there.’ That sense of connection gives people confidence to move and means that they will often find like-minded people who have made a similar move themselves.”

The London Connection

Although working patterns have evolved, London remains the gravitational centre for many of Katherine and Jemma’s clients. “There’s always a link,” Jemma explains. “Some need to be in the office two or three days a week; others just want to be close enough for dinner, theatre, or the airport. Either way, the Home Counties keep them within reach.”

She recalls a recent family relocating from abroad, with little understanding of the geography. “They wanted good prep schools, countryside, and an hour to central London. That’s a huge brief. But when we talked through what really mattered – commute length, close enough to visit grandparents in the Midlands, lifestyle – we quickly narrowed it to three or four areas. It’s about translating aspiration into practical choice.”

Katherine agrees. “A lot of our clients come to us feeling overwhelmed. They’ve got property alerts from half the Home Counties and no real direction. We bring focus. It’s about saying: if you need to be in Holborn, and you love countryside walks, let’s look at the Guildford line, not the South Downs. We turn the noise into a plan.”

Marlow, Buckinghamshire

A Market Maturing Gracefully

After the feverish years of 2021–22, both Katherine and Jemma describe the Home Counties current market as steadier and, in many ways, healthier. “Buyers are more measured,” says Katherine. “They’re asking questions, doing due diligence, and taking advice. Gone are the days of throwing money at anything with a garden.”

Jemma agrees that realism now defines the tone. “Those pandemic premiums have faded, which is good news for the long term. People who overpaid in haste are discovering the importance of context: flight paths, road noise, village amenities. Sensible pricing and good research are back in vogue.”

This shift plays perfectly to their strengths. “We’ve always taken a forensic approach,” says Katherine. “We’ll check planning histories, school catchments, infrastructure changes – all the details that can make or break a property’s value. That’s where clients see real return on advice.”

The Human Side of the Search

Beyond logistics and market data lies the human dimension. Both Katherine and Jemma have spent years working face-to-face with clients, often over months of searching and decision-making. “It’s a journey,” Jemma reflects. “You see people’s priorities evolve – they start thinking about square footage and end up talking about where their children will ride bikes or where grandparents can visit easily.”

Katherine echoes the sentiment. “We’re often with clients at quite pivotal life stages: moving from London with young children, returning from abroad, or downsizing after decades in one place. It’s not just about finding a house. It’s about helping them visualise the life they want next.”

That sensitivity, combined with their geographical reach, allows The Buying Solution to deliver a service both personal and pragmatic. And with two experts working as one, The Buying Solution makes that search smoother, smarter and far more enjoyable. As Katherine puts it: “In the end, it’s two-for-one – and twice the insight.”

Woman in blue suit jacket with long brown hair looking at camera

Katherine Watters is our specialist Partner for the Southern Home Counties

Jemma Scott

Jemma Scott is our specialist Partner for the North Home Counties

For news, expert commentary and invaluable property insight, subscribe to The Insider, our quarterly newsletter, here.

What to Consider when Buying an Equestrian Property

Purchasing an equestrian property is not just an investment in financial terms, but in the lifestyle it brings. In the latest issue of The View by Knight Frank, our Partner Katherine Watters shares her insight into what to consider when searching for the ideal home for you and your horse.

“Different equestrian sports and disciplines require differing types of facilities and land,” advises Kat, an equestrian specialist with vast experience both as a lifelong rider and a buying agent. “Understanding the difference is absolutely vital to providing the best solution for our clients.”

Read more here.

The Buying Solution in the Evening Standard

The Buying Solution’s Will Watson speaks to the Evening Standard about why Londoners are returning back to the city following the pandemic.

Read more here

The Buying Solution in The Times – Commuter belt crush: why everyone wants to buy in the suburbs

To read more, visit: https://www.thetimes.co.uk/article/commuter-belt-crush-why-everyone-wants-to-buy-in-the-suburbs-hpztngc2d