Tag: Wimbledon

Discover a Village Way of Life in South-West London

Posted on by Rosalind Sack

With its vast green parks and commons, lively communities and historic charm, south-west London provides a village feel alongside plenty of luxury amenities – and its popularity is booming. Our Partners James Burridge and Toto Lambert explain more.

Wider houses, larger gardens, high-performing schools, off-street parking and fast connections into both central London and Heathrow make south-west London’s ‘villages’ highly desirable neighbourhoods.

“Considering the steep rise in stamp duty, those searching for a generational family home should be looking for a space that they can grow into, not out of – where they can stay for the next decade plus. Gardens being more important than ever.

“Value-wise, the south-west pocket is becoming a lot more interesting and offers breathing space from the fast pace of central London,” says our Partner and London specialist James Burridge.

Richmond

Richmond offers both stately riverside elegance and more tranquil countryside calm, thanks to Richmond Park – one of the largest urban parks in Europe. Its Georgian townhouses, smart period villas and grand detached homes attract families looking for space and community.

The celebrated view of the tree-lined Thames from Richmond Hill – the most desirable enclave of Richmond, popular with everyone from rock stars to playwrights – wouldn’t look out of place in the Chilterns. Yet its fast rail links and Elizabeth Line connections via Twickenham make it an easy commute into central London.

Pedestrianised streets such as Paved Court and the smaller lanes leading past Wisteria-clad Georgian houses to the Green offer a village feel. While the likes of Petersham Nurseries with its Michelin Green Star restaurant, Scott’s Richmond seafood restaurant on the riverside and nearby Ham Polo Club ensure an air of luxury.

“I worked with a lovely couple over the Summer who were moving to London from America. They didn’t know the prime South-West London villages well, but knew they wanted to immerse themselves in a strong sense of community. We looked at a few different areas, landing on Richmond. We secured them a beautiful home there with amazing green space all around them,” says James.

Barnes

Further east, tucked into a bend in the river, Barnes is another favourite with its duck pond, farmers’ market, handsome period streets and riverside walks. “It feels very akin to a Sussex village,” says James.

Venture into the heart of Barnes Common Nature Reserve or the London Wetland Centre and you feel far removed from the busy city, yet access to central London is quicker than many expect – just 25 minutes to Waterloo.

Lots of people own dogs here and there are lots of pretty walks to enjoy with them, while there are a host of thriving independent shops including a butcher, a cheese shop, a wine merchants and a bookshop. Barnes is also very well served by high performing state and independent schools, such as the Harrodian, St Paul’s School and the international Swedish School and which serve as a huge draw to the area.

Wimbledon Village

Further south, Wimbledon Village next to the charmingly rural Common is home to low-ceilinged traditional pubs, horse riding stables, a nature reserve and a weekly farmers’ market – as well as some of the most desirable homes in south-west London.

The streets leading off the Common are among its most coveted, with everything within an easy distance – from muddy wooded trails and bridleways in one direction, to designer shops in the other.

Wimbledon offers fantastic schools, such as Kings’ College School Wimbledon, open green spaces and community all within striking distance of the City. There’s no shortage of luxury here either, with The Ivy Café, the Royal Wimbledon Golf Club, a Third Space health club and, of course, the world-renowned All England Lawn Tennis Club. 

Horse crossing the road in Wimbledon Village, South-West London

Fulham and Parsons Green

Across the Thames, Fulham and Parsons Green have seen a quiet transformation in recent years. Once considered a more affordable alternative to Chelsea, these areas now command significant premiums, especially around the Green itself and Peterborough Estate.

The housing stock here – a mix of Victorian terraces and large family houses – has become particularly attractive to young families moving out of more central areas. Doria Road and St Dionis Road, leading towards the leafy green, are very pretty and popular addresses.

“Fulham’s Alphabet Streets that form a grid running between Fulham Palace Road and the river offer beautiful Victorian houses with larger gardens and wide proportions. The green space of Bishops Park and the Thames Path is on your doorstep – ideal for walking, running and cycling,” says our Partner and London specialist Toto Lambert, who lives in Fulham. “And there are plenty of dog-friendly cafes and traditional pubs in the area. Tinto Coffee on Fulham Palace Road being a personal favourite.”

Dulwich Village

Strictly south-east London, Dulwich Village offers a slightly more off-the-radar option, but one that punches well above its weight with its Georgian architecture, strong community spirit, even local riding stables.

The renowned Dulwich Picture Gallery houses works by Gainsborough and Rembrandt and hosts a weekly farmers’ market in its grounds. There are top schools on its doorstep, including Dulwich College and James Allen’s Girls’ School – the oldest independent girls’ school in London – and it is also very well connected.

“Areas like Dulwich Village have increased in demand with clients of ours over the past decade. I recently acted for a young family moving out of East London looking for a family home with a good garden, so the search was very much house led. We looked at Barnes, Richmond and Wimbledon before settling in Dulwich. We bought a house within walking distance of Dulwich Village because they fell for its village-like charm,” says James.

James Burridge is our specialist Partner in Central and South-West London. Read more from James on the rise of south-west London’s prime market here.

Toto Lambert, The Buying Solution Partner, London

Toto Lambert is our specialist Partner in Central and South-West London.

For news, expert commentary and invaluable property insight, subscribe to The Insider, our quarterly newsletter, here.

How Property Near British Events Can Yield Real Income

Posted on by Jessica Jonzen

For a growing number of UK property owners, proximity to Britain’s cultural and sporting calendar is proving more than incidental – it’s quietly generating meaningful seasonal income. From the polo season in Sussex to music festivals in Somerset, the property market near major regional events holds not just lifestyle value but the potential for short bursts of high-yield rental opportunities, as our Partners explain.

Across the country, homeowners are increasingly leveraging a pattern of short-term lets tied to key events. These aren’t year-round investment properties, but well-located second homes and country houses with ancillary accommodation whose seasonal demand is driving interest from tenants prepared to pay a premium – for a month, a week, or even a weekend.

Polo, Property and High-Value Tenancies

Nowhere is this clearer than around Cowdray Park in Midhurst, West Sussex, one of the UK’s most prestigious polo venues. “People rent out their houses, farm buildings and land to incoming polo teams,” says Mark Lawson, our High Value Residential and Rural Estates Partner. “If you’ve got a farm with appropriate buildings and a house, you can make a huge amount of money over a three-month period.”

It’s a pattern echoed throughout the polo season, which draws teams, patrons, support staff and international guests from March to August. Katherine Watters, our Southern Home Counties Partner, says: “Rentals around Midhurst and Petworth during polo season are huge. Rents increase by around 70%, and demand spans everything from grooms’ accommodation to larger family houses for the patrons themselves.”

She also notes the growing market for post-season use of land. “There’s been a real uptick in people renting land to wintering polo ponies. They don’t need access to huge grazing, but they do need to be locally based for daily checks. Some owners take that on themselves, and it becomes a six-month income stream.”

Shooting Season Demand: Exmoor to Northumberland

Polo is just one part of the seasonal economy. The driven shooting calendar is creating a parallel income opportunity – especially for larger houses in regions with world-class moors and woodland. “People certainly rent out their big country houses to travelling American shooting parties,” says Mark. “They want their own house, complete privacy, and they bring their own staff and cooks. They’ll pay significant amounts to stay near top-tier shoots.”

Prime locations include Exmoor, Wiltshire and Northumberland – areas with multiple access points to renowned estates. Properties with heritage features, self-contained guest accommodation and local shoot connections are particularly in demand. “They come over for a week or two,” Lawson explains, “base themselves in one place, and travel around. If you’re positioned well, the income can be substantial.”

While many of these agreements are informal and discreet, high-end tenancies often involve robust private contracts. “At that level, everything needs to be precise,” adds Harry Gladwin, our Cotswolds Partner. “These owners expect their property to look untouched when they return.”

Short-Term Demand with Long-Term Appeal

From Henley-on-Thames to Glastonbury, homeowners are increasingly capitalising on the surge in demand tied to Britain’s summer event calendar.

“People rent out their homes for those five days and leave the area,” says Lawson, referencing Glastonbury Festival. “It’s financially worthwhile and a good time to avoid traffic and crowds.” In one instance, a client in the music industry purchased a second home nearby purely to host guests and entertain during the festival week.

For homeowners in and around Henley, demand builds across multiple regattas, culminating in the six-day Royal Regatta. “You find annexes fitted with rows of single beds for rowers,” says Jemma Scott, our North Home Counties Partner. “It’s highly organised. Some owners are retired couples, others are entrepreneurial young families who leave for the week. It can easily cover the cost of a summer holiday.”

Ascot sees similar demand across the summer racing and polo season, where houses with land or adaptable outbuildings are sought after for temporary use.

Jemma points out that for most in her region, the motivation isn’t investment in the traditional sense. “For many owners, it’s pin money – it pays for a holiday – but it speaks to the enduring appeal of these English towns and villages in and around Henley, Marlow, Ascot and Windsor. People want to participate, to feel part of it. It’s invigorating, almost a legacy. The seasonal rental value just adds another layer of appeal.”

The Cotswolds: From Event-Driven to Year-Round Yield

Unlike the more event-specific rental windows in Henley or Cowdray, the Cotswolds has evolved into a year-round short-let market. “People absolutely do it for the money,” says Harry Gladwin. “There’s huge demand – some are paying tens of thousands of pounds a day.”

The draw is no longer just events like the Big Feastival near Kingham or Wilderness near Charlbury, but a broader lifestyle trend. “People want to visit Soho Farmhouse, Estelle Manor or Daylesford and want proximity but may want their own space, rather than staying there. Some owners now routinely rent out their main homes for summer and relocate locally for a few weeks. The income covers their own holiday and often more.”

Gladwin notes that these lets span from modest Airbnb stays to private, high-value arrangements. “There’s a broad range – from a few hundred pounds a night through to five figures. The more exclusive houses are rarely advertised. They’re let privately through networks with staff already in place and very high standards, but everyone is doing it at every level. And why wouldn’t you?”

Wimbledon and London Event Lettings

In south-west London, the Wimbledon Championship’s expanded tennis calendar has long had a tangible impact. “It’s now a month-long window – with the HSBC Championship at The Queen’s Club, early arrivals and the tournament itself,” says James Burridge, our London Partner. “Players and sponsors – brands like Rolex, IMG, Evian – are booking properties well in advance.”

While he notes that many homeowners with prestigious homes in Wimbledon Village are reluctant to let due to concerns over property wear, the premium on offer can be persuasive. “It’s not a core investment strategy,” James adds, “but it does provide optional income, particularly when paired with other events like the Open Golf or London’s summer arts season.”

The same dynamic applies in Chelsea, where events like the Chelsea Flower Show drive short-term Airbnb interest. “It’s a multi-purpose demand in London during the summer months, with culture, sport and business travel all overlapping,” says James.

Flexible Ownership with a Return

Across all regions, one consistent theme emerges: owners are increasingly looking for versatility – properties that provide enjoyment and, when required, deliver income.

“You wouldn’t buy a house in Wimbledon just for the Championships,” says Katherine. “But if you’re buying anyway, having the option to let for a month makes a lot of sense.”

Jemma sees it as part of a broader recalibration. “Buyers today want properties that can work harder. A good location, strong local schools, National Landscape status – but also event access and letting potential. It’s no longer enough just to have a good train into London.”

Lawson agrees: “The events put these places on the map, but the income opportunity is now part of the conversation. These aren’t traditional buy-to-lets – they’re flexible assets. And people are increasingly running the numbers.”

For news, expert commentary and invaluable property insight, subscribe to The Insider, our quarterly newsletter, here.

The Rise of South-West London’s Prime Market

Posted on by Rosalind Sack

Expansive family homes, generous gardens, green spaces and no shortage of luxury amenities; prime property in London’s south-west pocket is more desirable than ever. Our Partner, James Burridge, explains what’s driving the recent surge in activity, where to find the area’s most exceptional properties and how to seal success in this complex market

Once rather dismissively labelled ‘suburbia’ by our grandparents, who would have questioned our sanity in moving out of Kensington or Chelsea, south-west London has been experiencing a surge in activity in recent times – and for good reason.

A large part of the appeal of south-west London is that its housing stock is more in keeping with the way we want to live. Houses here are lower, wider and with larger gardens and there are less strict planning controls than in central London. A standard townhouse in Chelsea is around 16ft wide. Go to Richmond or Wimbledon and you’ll see 40ft wide houses with 100ft gardens and off-street parking. In central London you’d have to pay north of £20m for that amount of space; in Wimbledon it can be half that, or even less depending on where you’re looking.

The ‘villages’ in this corner of the capital retain a sense of community and character alongside an abundance of green, open spaces – all within easy reach of central London. And you’re not devoid of luxury here. Restaurants such as Scotts Richmond – sister restaurant to its Mayfair stalwart – Michelin-starred Trinity in Clapham and Chez Bruce in Wandsworth are perennially popular. Recent openings such as luxury health club Third Space in Wimbledon and family-friendly members’ club Jesse’s House in Parsons Green further elevate these already affluent areas.

Increasing numbers of buyers are now wising up to the area’s charm. According to the Coutts Prime Property Index for Q1 2025: “Much of the current activity is being driven by needs-based buyers, those looking in traditional family homes markets, in outer-prime markets such as Battersea, Clapham and Wandsworth and Wimbledon, Richmond, Putney and Barnes.”

The majority of my clients here are looking for large family homes to be their primary residence and the area’s renowned independent schools, such as Kings’ College School Wimbledon and St Paul’s School in Barnes, as well as several leading international schools, remain a key draw. The new co-educational Thomas’s College on Richmond Hill, opening in September, is further evidence of increasing demand. Securing a school place here now needs to be considered years in advance.

The good news is that there is more stock than there’s ever been, but the market is thin when it comes to best-in-class properties that require no work. Buyers who only want to be on Richmond Hill and spend between £4-6m, for example, will find that there’s very little to choose from. Encompass a wider area taking in Richmond, Barnes and St Margarets, and you suddenly have far more opportunities.

It is also becoming more of a global market. With its close proximity to Heathrow, the area is attracting growing interest from buyers from Western Europe, the Middle East, America, China and India. If we look a decade ahead, I think south-west London will be home to a far more international population – on a par with central London.

South-West London’s most Desirable Roads

Wimbledon’s most popular pockets are the roads off the Common, from where you can explore the heath and woodland on foot, bicycle or horseback and easily walk into the village. You can also walk down into the town to get the train into central London.

The streets between Wandsworth and Clapham Commons are also very popular, especially with young families. The area known as the ‘Toast Rack’ (named after its shape on a map) between Trinity Road and Wandsworth Common has substantial late 19th century houses, some of which back on to the Common, as well as fast connections into central London.

Richmond Hill remains the most desirable enclave of Richmond, noted for its celebrated view of the Thames [pictured at the top], as well as its famous residents over the years. Rockers Ronnie Wood and Pete Townsend have each owned the iconic Georgian mansion The Wick, while Mick Jagger and playwright Richard Sheriden are both previous owners of nearby Downe House. Across the river, houses backing on to the Trust Grounds of St Margarets have huge appeal. Owners have a key to the resident-only 12-acre gardens where there are lakes and tennis courts.

In Fulham, the Peterborough Estate conservation area – known for its distinctive red brick ‘Lion Houses’ – have long been popular. There’s also a perfect little pocket between Eel Brook Common and The White Horse and from Parsons Green down to New Kings Road. The Fulham market, in the mainstay, tops out at £4m-4.5m, but pricing is still very strong in these areas for good properties on the right roads. Houses that were £1,300 per sq ft, are now trading for £1,450 or even £1,500 per sq ft.

Further west in Barnes, properties close to the pond and large houses on Lonsdale Road with views of the river are among the most desirable. You will also find some exceptional classical villas on Castlenau. Once a very busy road, it now benefits from the indefinite closure of the Hammersmith Bridge to motor vehicles, making it much quieter.

Successful Purchases, Happy Clients

We recently secured a beautiful semi-detached house in Wimbledon Village for a couple who were downsizing. Initially set on something turnkey, they shifted their expectations due to limited stock — and with our support, are now working with an excellent team to renovate their new home in a prime, walkable location.

In Clapham, we acquired an almost 5,000 sq ft family house on one of the area’s best roads off the Common, off-market and through sealed bids. Properties of this scale and potential rarely come up – it’s a once-in-a-generation house and the kind of opportunity I see only once every couple of years.

And in Fulham, we have recently purchased an exceptional 4,000 sq ft house over looking green space for a family seeking a wide, low-built house with a large garden and off-street parking. We viewed it before it came to market and, with just a handful of such homes in the area, it’s a rare and exceptional find.

How to Stay Ahead in South-West London

It’s important to keep in mind that it takes longer than you think to find what you’re looking for in south-west London – a move could take up to 18 months. Without a high volume of stock, it takes a long time to get your eye in. You may need to see a dozen houses across a number of ‘villages’ to know if it’s where you want to be and it could take six months to see six good houses. There are even fewer houses available that don’t require any work.

That said, there are a lot of good buyers, so when the right thing comes along and the timing is right for our client, we have to act quickly – particularly as most of the stock that we see isn’t on the open market.

This means ensuring that our clients are exceptionally well informed, so that they have the knowledge and confidence to act swiftly when the opportunity arises.

James Burridge is The Buying Solution’s Partner in London

For news, expert commentary and invaluable property insight, subscribe to The Insider, our quarterly newsletter, here.