Amid reports that Chancellor Rachel Reeves is considering a new tax on properties worth £2 million or more, Head of The Buying Solution Will Watson shares his insights with The Telegraph‘s Dominic Penna and Pui-Guan Man
With speculation mounting ahead of the Budget announcement on 26 November about a so-called ‘mansion tax’, Will Watson, Head of The Buying Solution, spoke to The Telegraph about the effect this uncertainty is having on the property market.
Read the article here.
It may seem like an impossibility to discover a slower pace of life and a strong sense of community in the heart of one of the most vibrant cities in the world. Yet here, our London Partners, James Burridge and Toto Lambert, unearth some of Central London’s most charming village-like pockets
Among the world’s leading capital cities, London’s framework is arguably unique. Unlike Paris or New York, London has no underlying grid or clear hierarchy. It didn’t grow from a single centre, but from a scatter of historic settlements. Riverside hamlets, market towns and hilltop parishes were gradually absorbed as the capital expanded with the arrival of the railways and, later, the Underground in the 19th century.
Today, the city remains a mosaic of neighbourhoods, many still echoing their village roots. These ‘villages’ offer community, green space and a slower, more considered pace of life – and have become some of the city’s most sought-after residential addresses. In North West London, you’ll find the closest thing to a village in London in historic Hampstead, leafy Highgate and charming Belsize Village. While in South West London, Richmond Park, Wimbledon Common and Barnes Common Nature Reserve feel almost rural in parts and the surrounding neighbourhoods absorb this sense of calm from these large open spaces.
The expectation of what constitutes a village way of life in Central London may differ yet, just a few streets back from the bustle, there remain neighbourhoods with a unique charm. “More and more, people want to feel connected to a local community in what can feel like a big and intense city. They might be looking for a village green or a park, a handful of independent, thoughtfully-sourced shops, a good local pub – a quiet pocket within a busy city,” says our Partner Toto Lambert.
Chelsea Green
Until the Georgian era, areas like Chelsea and Marylebone were considered on the edge of town. Today, there remains a strong sense of local community and independent character here.
Chelsea Green, tucked behind the King’s Road, feels a world away from the nearby flagship stores and traffic. The Chelsea Fishmonger is just yards from the local cobbler who has worked on the Green for decades, a few doors down from Jago’s family butcher – it’s a charming pocket of old Chelsea. Streets like Markham Street or Bywater Street showcase classic pastel-coloured Georgian homes, with such examples trading between £3m-£5m.
“There’s a real quaintness to Chelsea Green, while still being in central London – it’s part of the city but not consumed by it,” says Toto. “It’s an area that’s very popular with international buyers as well as downsizers because everything is within walking distance.”
“I recently worked with a family whose main residence was outside of London, but they wanted a London base,” Toto adds. “We secured a best-in-class flat on one floor, overlooking one of London’s most sought-after communal garden squares. The flat was in great condition (hard to find in the current market) and within easy walk of Sloane Square for the Tube, and Chelsea Green for the community, village feel and the independent shops.”
Notting Hill
Central London’s most famous ‘village’, Notting Hill still delivers a strong sense of community. Beyond Portobello Road’s weekend crowds, areas like Westbourne Grove and Clarendon Road have a neighbourhood feel, supported by myriad independent businesses and elegant stucco-fronted houses that regularly fetch over £10 million.
Notting Hill also has easy access to the M4 for Berkshire, the Cotswolds and Bath, as well as Heathrow, making it well-placed for international buyers and those with primary residences outside of London.
“Some parts of Central London can feel more transient, but Notting Hill is consistently popular and for good reason. It’s vibrant and individual, a melting pot of cultures,” says our Partner James Burridge. “We recently acquired a lovely house off Westbourne Grove for a Spanish client who had lived in the area for many years. She was focused on staying within walking distance of all that Notting Hill has to offer”.
“Westbourne Grove and Portobello Road have touch points of the mainstream, of course, but they also feel more humble and friendly, with a village-like connection. You will find that a lot of people who live in or around Elgin Crescent during the week decamp to their country residence near Soho Farmhouse in the Cotswolds at weekends.”
Indeed, the organic produce that locals know and love from Daylesford Farm near Kingham in the Cotswolds at weekends can also be picked up at their local Daylesford outpost on Westbourne Grove during the week.
2025 has seen a host of new restaurant openings in Notting Hill, firmly cementing its status as a culinary hot spot. Here, you can enjoy food from all over the world; from Juno’s Japanese/Mexican fusion food in its intimate six-seater restaurant, to Swedish bakery Fabrique and neighbourhood pub The Pelican. What unites them is their sense of community.
Marylebone
Marylebone remains a hugely popular neighbourhood of Central London and people who choose to live here are led by the lifestyle that it offers, rather than the size of their space or proximity to good schools – although there are several close by. For that reason, it tends to attract a marginally older demographic.
“Marylebone offers a slightly different proposition. It feels more sophisticated than Notting Hill and Chelsea Green, yet you will find a strong sense of community here, as well as tree-lined streets and historic architecture,” says James.
Just five minutes from Oxford Street, Marylebone High Street offers a vibrant selection of international luxury brands. Yet, just off it, you will still find quieter cobbled lanes, traditional pubs and St Marylebone Parish Church and gardens.
With its butcher, cheesemonger and chocolate shop, Moxon Street has become a leading foodie destination. Lita Mediterranean restaurant on Paddington Street is a favourite of renowned chef Raymond Blanc, who moved to Marylebone from Oxford. While The Hart pub on Chiltern Street – the most recent opening from the Public House group – offers a seasonal British menu with ingredients picked from its kitchen garden in Oxfordshire.
If you’re craving green space, the 410-acre Regent’s Park – a former royal hunting ground, later leased to tenant farmers – is just a 15-minute walk away.
Marylebone’s residents are proud of its status as a ‘village’ and there is a busy calendar of community events here, including Christmas carol performances and concerts, an annual Easter egg hunt and a Summer Festival, complete with a tombola and dog show.
“We have bought a number of very good flats in prime Marylebone over the last 18 months, from period mansion block apartments – 3,000 sq ft lateral spaces overlooking Regent’s Park, through to some of the finest flats in recently built blocks, including Chiltern Place and The Chilterns,” says James.
James Burridge is our specialist Partner in Central and South-West London.
Toto Lambert is our specialist Partner in Central and South-West London.
For news, expert commentary and invaluable property insight, subscribe to The Insider, our quarterly newsletter, here.
For many, the Cotswolds are the ultimate expression of English country living – its honeyed-stone villages, rolling hills and reputation for well-heeled conviviality continuing to lure those seeking an escape from city life. But with the dynamics of the market shifting, so too is the geography of its most desirable postcodes, as our Partner Harry Gladwin and Cotswolds Buying Agent Georgina Neil attest.
During the pandemic and the years that followed, many buyers convinced that working from home was here to stay were drawn to the Cotswolds by lifestyle and cachet above all else. They gravitated towards the so-called “Golden Triangle” – the prime area between Chipping Norton, Stow-on-the-Wold and Burford in Oxfordshire and Gloucestershire. But a new mood is emerging. With the return to the office reshaping working patterns, buyers are now weighing practicality more carefully. Proximity to London, access to good schools and easy connections via the M40 or mainline rail are once again carrying as much weight as lifestyle aspirations.
“Practicality is definitely beginning to creep back into people’s requirements,” says Harry Gladwin, our Partner and Head of the Cotswolds Region. “The northern part of the Cotswolds, taking in the South Warwickshire villages, is increasingly popular because it offers better value and is arguably a little bit more authentic – and it’s still pretty accessible thanks to its proximity to the M40.” The south-eastern Cotswolds, he adds, “were traditionally popular with commuters because of their accessibility to Oxford and London, and also to schools such as the Dragon and Summer Fields. That shifted in the post-Covid years to take in areas such as Burford and Stow-on-the-Wold which would have been considered too far out, but it’s changing now.”
Beyond the Golden Triangle
This “creep” as Harry describes it doesn’t displace the Golden Triangle’s enduring appeal – it is home to Soho Farmhouse, Daylesford and Estelle Manor, after all. Rather, it represents an evolution: a broadening of what buyers now consider the “desirable” Cotswolds as they consider the importance of connectivity, community, schooling and long-term value.
“Everybody was slightly wowed by the Golden Triangle for a while, wanting to be near Daylesford and Soho Farmhouse, but now we’re seeing people open to a wider range of locations,” says Georgina Neil, our Cotswolds Buying Agent. “The corridor up from Oxford through Kidlington and towards Bicester, Deddington and Banbury has become very popular because the train service from Oxford is good, with fast trains every 30 minutes.”
Villages to the north, such as Whichford, Ascott and Sutton-under-Brailes in South Warwickshire, have emerged as strong contenders for those seeking space and connectivity. “The countryside up there is really beautiful – open and unspoilt” says Harry. “It feels authentic in the same way that the countryside west of Stow-on-the-Wold does, but you’re that bit closer to Banbury and the mainline train to London.”
“You can still get to all the places you’d want such as Daylesford, Soho Farmhouse within 20 minutes or so,” Harry adds. “But you can also step back from the busier spots if you want to. It gives you the best of both worlds.”
Meanwhile, the continued development of amenities around Chipping Norton and north Oxfordshire – including the planned opening of The Ned’s country hotel by the end of the decade – is helping to knit these areas together into a wider lifestyle geography. “As soon as you’ve got enough people who want to be in that neck of the woods,” Harry says, “the amenities follow.”
The Oxfordshire–Warwickshire Edge
This belt of countryside, skirting the northern edge of the Cotswolds into South Warwickshire, is developing a distinct identity. Its draw lies in its balance of authenticity and convenience: open farmland and unspoiled scenery combined with practical access to London, Oxford and Birmingham.
“There are plenty of strong communities up there, with a more genuine mix of people,” Harry says. “You still get all the Cotswold charm – traditional pubs and pretty cottages – but without the self-consciousness. It feels more grounded, a reminder of what the region was once all about.”
Georgina sees the same sense of equilibrium extending eastwards. “If you live between Chipping Norton, Banbury and Bicester, you’ve got excellent schools to choose from – Winchester House in Brackley, Northamptonshire; Bloxham School near Banbury, even Beachborough and Stowe in Buckinghamshire,” she says. “Bloxham’s flexi-boarding option has widened its appeal hugely.”
This combination of practicality and quality of life is underpinning a gentle market shift rather than a sudden migration. “People still love the core Cotswolds,” Georgina adds. “But we’re seeing a broader definition of what living here means. It’s not just about being close to a particular club or postcode – it’s about how easily you can get to work, or to school and still enjoy beautiful countryside.”
Confidence Returning
Parts of north Oxfordshire and South Warwickshire that once seemed peripheral are now benefiting from renewed confidence. “This area became quite unpopular because of HS2,” Georgina recalls. “But now that the work has begun and the uncertainty has gone, people have more confidence to buy there again.”
Market towns such as Deddington, six miles south of Banbury, are enjoying a quiet revival. “You’re seeing new cafés, well-kept pubs, and a sense of local community returning,” she says. “It’s not trying to be somewhere else – it’s just a pleasant, liveable place, where you can get a good meal in your local pub without everything being very high-end.”
A Shifting Market
What emerges from these shifts is a more nuanced picture of the Cotswolds market. The Golden Triangle remains a magnet for buyers seeking prestige and proximity to established hubs, while the northern and eastern edges offer a quieter, more practical alternative for those prioritising connectivity and value.
“People still want the beauty the Cotswolds is famous for,” Georgina says. “They’re just being a bit more thoughtful about what works day to day. If you’ve got teenagers, for example, it helps to have a bus route into Oxford or a train station nearby. That practicality is what’s driving many of the decisions now.”
Harry agrees. “If you want a weekend cottage, the hotspots will always appeal,” he says. “But if you’re looking for a bigger house with land then you are far more likely to find it up towards South Warwickshire.”
A Broader Definition of the Cotswolds Dream
For all the shifts in emphasis, the appeal of the Cotswolds endures, just in a more diverse form. The same rolling hills and mellow stone that drew Londoners seeking space and respite from city life now attract a wider range of buyers who want that while still maintaining connectivity.
“People are rediscovering parts of the region that feel authentic but also work practically,” Georgina says. “It’s about having space, countryside and culture, but also schools, trains and a bit of real everyday life.”
However, caution is always advised, which is where The Buying Solution’s expert guidance comes to the fore. “Because you’re moving around the edge of the Cotswolds National Landscape and the protections that come with it, you need to be alert to potential infrastructure changes and development creep,” says Harry. “It’s easy to buy in the wrong place and find yourself in a built-up area within a few years. The countryside here is beautiful and accessible, but that makes expert guidance even more valuable – you need to know exactly where to put your pin in the map.”
Harry Gladwin is our Partner and Head of the Cotswolds Region
Georgina Neil is our Cotswolds Buying Agent
For news, expert commentary and invaluable property insight, subscribe to The Insider, our quarterly newsletter, here.
Need a cleaner, gardener, or builder? If finding help feels harder than ever, you’re not alone. With rising costs, fewer tradespeople, and the lingering effects of Brexit, the home services shortage is biting, writes The Telegraph’s Alexandra Goss, with insights from our Partner Harry Gladwin.
From being “ghosted” by cleaners to chasing builders who never call back (or quote fees that make your eyes water) it’s never been harder to find good help at home. Rising wages, higher National Insurance, steep material costs and Brexit have combined to create the perfect storm.
As our Partner and Head of the Cotswolds region tells Alexandra Goss for The Telegraph, keeping hold of a cleaner has become a competitive sport.
Read the article here.
As housing stock reaches its highest level in a decade, Good Housekeeping’s Laura Whateley reveals eight essential tips to help sellers attract serious offers – with expert advice from our Partner, Mark Lawson.
Not long ago, sellers could list their homes with minimal preparation and still expect multiple offers within days. But in today’s buyer’s market, “sellers need to put in a little more effort to give their listing the edge,” writes Good Housekeeping’s Laura Whateley.
Our Partner for the Southern Counties and High Value Residential & Rural Estates, Mark Lawson MRICS, shared his expert advice on the quick fixes which can help secure an offer in a more competitive market.
Read the article here.
With its vast green parks and commons, lively communities and historic charm, south-west London provides a village feel alongside plenty of luxury amenities – and its popularity is booming. Our Partners James Burridge and Toto Lambert explain more.
Wider houses, larger gardens, high-performing schools, off-street parking and fast connections into both central London and Heathrow make south-west London’s ‘villages’ highly desirable neighbourhoods.
“Considering the steep rise in stamp duty, those searching for a generational family home should be looking for a space that they can grow into, not out of – where they can stay for the next decade plus. Gardens being more important than ever.
“Value-wise, the south-west pocket is becoming a lot more interesting and offers breathing space from the fast pace of central London,” says our Partner and London specialist James Burridge.
Richmond
Richmond offers both stately riverside elegance and more tranquil countryside calm, thanks to Richmond Park – one of the largest urban parks in Europe. Its Georgian townhouses, smart period villas and grand detached homes attract families looking for space and community.
The celebrated view of the tree-lined Thames from Richmond Hill – the most desirable enclave of Richmond, popular with everyone from rock stars to playwrights – wouldn’t look out of place in the Chilterns. Yet its fast rail links and Elizabeth Line connections via Twickenham make it an easy commute into central London.
Pedestrianised streets such as Paved Court and the smaller lanes leading past Wisteria-clad Georgian houses to the Green offer a village feel. While the likes of Petersham Nurseries with its Michelin Green Star restaurant, Scott’s Richmond seafood restaurant on the riverside and nearby Ham Polo Club ensure an air of luxury.
“I worked with a lovely couple over the Summer who were moving to London from America. They didn’t know the prime South-West London villages well, but knew they wanted to immerse themselves in a strong sense of community. We looked at a few different areas, landing on Richmond. We secured them a beautiful home there with amazing green space all around them,” says James.
Barnes
Further east, tucked into a bend in the river, Barnes is another favourite with its duck pond, farmers’ market, handsome period streets and riverside walks. “It feels very akin to a Sussex village,” says James.
Venture into the heart of Barnes Common Nature Reserve or the London Wetland Centre and you feel far removed from the busy city, yet access to central London is quicker than many expect – just 25 minutes to Waterloo.
Lots of people own dogs here and there are lots of pretty walks to enjoy with them, while there are a host of thriving independent shops including a butcher, a cheese shop, a wine merchants and a bookshop. Barnes is also very well served by high performing state and independent schools, such as the Harrodian, St Paul’s School and the international Swedish School and which serve as a huge draw to the area.
Wimbledon Village
Further south, Wimbledon Village next to the charmingly rural Common is home to low-ceilinged traditional pubs, horse riding stables, a nature reserve and a weekly farmers’ market – as well as some of the most desirable homes in south-west London.
The streets leading off the Common are among its most coveted, with everything within an easy distance – from muddy wooded trails and bridleways in one direction, to designer shops in the other.
Wimbledon offers fantastic schools, such as Kings’ College School Wimbledon, open green spaces and community all within striking distance of the City. There’s no shortage of luxury here either, with The Ivy Café, the Royal Wimbledon Golf Club, a Third Space health club and, of course, the world-renowned All England Lawn Tennis Club.
Fulham and Parsons Green
Across the Thames, Fulham and Parsons Green have seen a quiet transformation in recent years. Once considered a more affordable alternative to Chelsea, these areas now command significant premiums, especially around the Green itself and Peterborough Estate.
The housing stock here – a mix of Victorian terraces and large family houses – has become particularly attractive to young families moving out of more central areas. Doria Road and St Dionis Road, leading towards the leafy green, are very pretty and popular addresses.
“Fulham’s Alphabet Streets that form a grid running between Fulham Palace Road and the river offer beautiful Victorian houses with larger gardens and wide proportions. The green space of Bishops Park and the Thames Path is on your doorstep – ideal for walking, running and cycling,” says our Partner and London specialist Toto Lambert, who lives in Fulham. “And there are plenty of dog-friendly cafes and traditional pubs in the area. Tinto Coffee on Fulham Palace Road being a personal favourite.”
Dulwich Village
Strictly south-east London, Dulwich Village offers a slightly more off-the-radar option, but one that punches well above its weight with its Georgian architecture, strong community spirit, even local riding stables.
The renowned Dulwich Picture Gallery houses works by Gainsborough and Rembrandt and hosts a weekly farmers’ market in its grounds. There are top schools on its doorstep, including Dulwich College and James Allen’s Girls’ School – the oldest independent girls’ school in London – and it is also very well connected.
“Areas like Dulwich Village have increased in demand with clients of ours over the past decade. I recently acted for a young family moving out of East London looking for a family home with a good garden, so the search was very much house led. We looked at Barnes, Richmond and Wimbledon before settling in Dulwich. We bought a house within walking distance of Dulwich Village because they fell for its village-like charm,” says James.
James Burridge is our specialist Partner in Central and South-West London. Read more from James on the rise of south-west London’s prime market here.
Toto Lambert is our specialist Partner in Central and South-West London.
For news, expert commentary and invaluable property insight, subscribe to The Insider, our quarterly newsletter, here.
Former housing secretary Angela Rayner’s much-discussed property dealings highlight a problem that our Partner Harry Gladwin sees often, particularly in high-value deals. In a recent column for The Times, Harry explains how assuming that one advisor can cover all bases can have far-reaching consequences.
In a recent column for The Times, our Partner and Head of the Cotswolds Region Harry Gladwin writes that complex property transactions require robust, expert advice and a team of specialists; including tax advisers, planning lawyers, accountants and surveyors. “In property, mistakes are expensive and, as Angela Rayner discovered, getting it wrong can cost you far more than money,” he writes.
Read the article here.
The North London areas of Hampstead, Highgate and Belsize Park offer that highly coveted blend of village charm and urban convenience. Our Partner and North London specialist, Giles Elliott, shares the hidden pockets that make these neighbourhoods so special
North-west London is arguably home to the city’s most authentic villages that long predate the capital and still preserve their sense of separation.
Here you will find a strong sense of community and of place, thriving high streets and a feeling of peace – despite being so well connected to central London.
Still rural retreats well into the 18th century, Hampstead and Highgate are London’s real historical centres and they retain a real eclectic mix of architecture, shops and green spaces.
Hampstead
With its cobbled streets, winding lanes and ancient pubs, Hampstead is the archetypal London ‘village’. Many of its significant historic houses – from Georgian townhouses and Rectories, to Arts and Crafts masterpieces and award-winning modern builds – are among some of the finest in London, often tucked down meandering roads and leafy lanes.
While the iconic 800-acre wild green space of Hampstead Heath – with its woodland, meadows and ponds – has attracted Londoners wishing to escape the noise and pollution of the city for almost 200 years. You have everything here, from woodland to manicured lawns, swimming ponds to children’s playgrounds.
The area has long attracted writers, artists and thinkers, and is also a prime spot for families, thanks to its high-performing schools. The average price for a detached house in Hampstead now well exceeds £6 million.
Picturesque Church Row, with its splendid Georgian townhouses, and adjoining Holly Walk, with its hidden lane of Georgian cottages tucked alongside the cemetery, are just moments from Hampstead Underground and the Village shops, yet they feel almost rural.
On the other side of the village, the leafy roads around the edge of the Heath, including historic Well Walk, East Heath Road and the winding Vale of Health that cuts into the Heath itself and sits beside one of its Ponds, has long been popular for its countryside feel. Its many blue plaques a reminder of its fnotable residents through the centuries.
Whenever I take people on a driving tour, I take them to see Judges Walk on the Heath, once a fashionable place for promenading which was painted by John Constable. Nearby is a huge web of fascinating little lanes and cottages – it really doesn’t feel like you’re in the middle of London here.
Highgate
Just across the Heath, Highgate offers a slightly quieter feel, with a strong sense of community centred around Highgate Village, Kenwood, the Heath and its historic buildings, pubs and community groups. It is also home to the renowned Highgate School. The High Street, with its pre-Georgian, Georgian and Victorian shopfronts and ancient inn yards, is home to many independent businesses, including bookshops and bakeries.
The top of Swain’s Lane, which borders Highgate Cemetery, is narrow and lined with trees and feels as much like a country lane as you will find in London. Then, as you reach the bottom of the Lane, there’s not quite a butcher, baker and candlestick maker, but there is a fantastic fishmonger, a great butcher, a really good greengrocer, a great convenience store – there’s a really well-chosen collection of good independents here.
I recently worked with an American family who were moving from Kensington because their children were at school in Highgate. We secured them an amazing house in Hampstead which we won in part because of my strong relationship with the agent. They loved the house because of its large garden, proximity to the Heath and to different types of shops – not just the high street – and good access to the tube.
Belsize Village
Nearby Belsize Park and, in particular, Belsize Village offer something slightly more low-key and tucked away. Wide tree-lined streets, pretty cafés and discreet mews houses make it a favourite among creatives and professionals who want proximity to the West End.
I recently secured an apartment in a concierge building with underground parking and outside space in Belsize Park for a client in her mid 70s who needed completely level access due to mobility issues. She was living in Islington but was getting fed up with how busy it was.
Within Belsize Park is lesser-known Belsize Village itself. I recently took some international clients on a driving tour who had lived in Hampstead for six months but had never been to Belsize Village and they thought it was absolutely charming. There is a pedestrianised triangle where the pavement is set up with bistro tables, so there’s masses of outdoor seating. On sunny days it feels like you’re in a little piazza in any village in Italy.
There’s a bakery, a deli, a 100-year-old greengrocer and florist, a buzzy little Lebanese restaurant, Bourne’s Fishmongers with four or five little tables inside. And nearby there’s Belsize Court Garages – a pretty little mews with Victorian stable houses and contemporary new builds, with a smattering of late Georgian cottages/coach houses close by.
Giles Elliott is our specialist Partner in North and North-West London.
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As return-to-office mandates begin to bite, defunct home offices are being repurposed as pilates studios, wine rooms, hangout spaces for teenagers and even cigar rooms, Sarah Rappaport writes for Bloomberg. Our Partner Mark Lawson talks to her about the rise of the hobby room.
When Mark Lawson, our Southern Counties & High Value Residential & Rural Estates Partner, converted the garden office he’d had built during the Covid-19 pandemic into a teenage party room for his children, he realised he was part of a growing trend. He tells Sarah Rappaport of Bloomberg how clients are reimagining their home spaces to suit new lifestyles.
Read the article here.
