As wealthy buyers from the US, Asia and the Middle East continue to acquire manor houses and large estates in the Cotswolds, John Gapper reports for the Financial Times on how the region has become a global brand akin to the Hamptons in Long Island, and agents are competing for fees. Harry Gladwin, our Partner and Head of the Cotswolds shared his personal insights.
The Cotswolds’ iconic ‘golden triangle’ – stretching from Chipping Norton to Stow-on-the-Wold and Burford – is fast becoming a magnet for Ultra High Net Worth international buyers seeking historic manor houses and sprawling estates. As John Gapper reports for the Financial Times, the region’s allure now rivals elite destinations such as the Hamptons, attracting wealthy clients from the US, Asia and the Middle East. Harry Gladwin, our Partner and Head of the Cotswolds, shares his expert insights into this booming market, and the rise in agents operating in the area.
As increasing numbers of American buyers seek homes in the Cotswolds, CNN’s Business Reporter Anna Cooban reports on the region’s appeal, with insights fromour Partner and Head of the Cotswolds, Harry Gladwin.
Sarah Frances Kelley for The Buying Solution
In the past 12-18 months, the number of American clients registering with The Buying Solution looking for property in the Cotswolds has grown by around 30%, reflecting the ever-increasing popularity of the area. CNN’s Business Reporter Anna Cooban explores this trend and speaks to Harry Gladwin, our Partner and Head of the Cotswolds, about the region’s appeal.
As 2025 comes to a close, The Buying Solution team looks back on the standout property deals of the year that we achieved for our clients. Each transaction showcases how unmatched local knowledge, strategic connections and expert negotiation consistently delivered exceptional results in London and the country’s competitive property markets. If you have ever questioned what a buying agent does and how they add value to the process of buying a property in London or the country, read on…
Sarah Frances Kelley for The Buying Solution
Will Watson, Head of The Buying Solution and specialist buying agent in Prime Central London
“This year has been defined by steady progress and a renewed sense of cohesion across The Buying Solution’s team,” says Will Watson, Head of The Buying Solution and specialist buying agent in Prime Central London. “We are now working more seamlessly between London and the country than ever before, supporting clients whose lives and property needs span both.
Notably, South West London has been a standout area for The Buying Solution. “Activity in the £3m–£10m bracket outpacing even Prime Central London, reflecting a more grounded domestic market and buyers’ growing appetite for space and value,” Will adds.
The Country team has seen a more considered pace of activity, shaped largely by limited stock, yet the underlying demand has remained remarkably resilient. “We end the year with a strong and engaged client list, many of whom are increasingly optimistic about 2026 as value improves and the prospect of greater choice returns,” says Will.
“Across both the London and country markets, the appetite for best-in-class, generational homes remains undimmed, and we’ve been fortunate to guide clients towards some truly exceptional properties.”
London
Giles Elliott, Partner, specialist buying agent in Prime Central and North West London
This year’s standout deal reminded me why deep local knowledge and relationships matter so much. A Belgian family moving back to London after 12 years in Singapore were put in contact with me. Initially, they weren’t really sure what a buying agent was or the services we provide. I suggested a driving tour of their preferred area, and we turned into a tiny street by Primrose Hill – their favourite road, as it happened. I know it inside out: 13 buildings, only five or six still whole houses, one recently sold, and another recently let.
Within 24 hours, I had lined up viewings on two of the houses. They trusted me to handle the negotiations, and thanks to a personal connection with a vendor I had worked with years ago, we secured one of the rare houses that never reaches the open market. They chose it not just for space, but for layout, light, garden, location, views and architecture. From start to finish – guiding them, recommending every service provider, and securing the best deal – it felt like one of the best jobs I’ve ever done, adding real value to their whole life, not just the purchase.
Toto Lambert, Partner, specialist buying agent in Prime Central and South West London
Despite the obvious headwinds over the last 12 months, we’ve still been able to acquire some very special homes for our clients. One highlight is the purchase of a beautifully refurbished house in Chelsea for a lovely couple who divide their time between London and the countryside and were looking for a pied-à-terre.
They initially set out to find an apartment, but after taking the time to listen and understand how they live, it became clear that a house would suit them far better. While they knew the area socially, we were able to add real value by guiding them through the nuances of particular pockets and architectural styles, keeping the search focused on a small number of preferred streets and saving them a great deal of time and energy.
Within only a couple of months, we agreed terms on a property that had recently fallen through, securing it for over £500,000 less than it achieved in 2023. We introduced a trusted surveyor, worked seamlessly with their interior designer, and brought the whole purchase together smoothly.
Looking ahead, I’m genuinely excited for 2026, with wonderful clients and some excellent opportunities on the horizon.
James Burridge, Partner, specialist buying agent in in Prime Central and South West London
2025 has been busy, particularly in South West London, where the market has been more active. We acquired five “best in class” houses – most of them substantial projects – for our clients. One was a lovely family house in Clapham Old Town which had not sold for over 40 years. In another transaction, we went to sealed bids with nine other parties. We were not the highest party, but the vendor took comfort from the fact that The Buying Solution being instructed gave our clients extra credibility.
At the other end of the spectrum, we secured a Knightsbridge flat for a client we’ve been working with for over five years. We paid significantly less than it was marketed for having bided our time for not months but years.
It hasn’t been an easy year: the lack of best-in-class stock has been the biggest frustration. But by focussing on keeping clients grounded, not overpaying and being patient, we’ve managed to access opportunities others wouldn’t find.
Philip Eastwood, Partner, specialist buying agent in Prime Central London
One of the more gratifying moments of my year came from an unabashedly old-school approach. A client and I had narrowed our search to a particular street in Kensington, so I sat down with a fountain pen and wrote to every owner.
It felt almost quaint, but it worked: a lady who had lived in her house for 35 years opened the handwritten envelope, rang me directly, and allowed us to buy her home discreetly, at a fair price, without it ever touching the open market.
The experience proved, yet again, that personal service is something you show rather than say. While I was having coffee with her, an agent happened to be delivering standard printed leaflets, which she binned instantly. By contrast, a simple handwritten note cut through the impersonal noise of emails and WhatsApps and led not only to the purchase, but to her instruction to help her buy her next home as well. It was a small gesture, but it made all the difference.
Country
Mark Lawson, Partner, specialist buying agent in the Southern Counties and High Value & Rural Estates
I worked with an international family who knew broadly what they wanted in the UK, but lacked the time, local knowledge and contacts to find it. We showed them 17 properties in their preferred area, advising them on schools, commutability, value and the nuances between more and less desirable pockets.
They narrowed the search to two properties in Berkshire, both entirely off-market and shown only to us. We coordinated every detail, collecting them from the airport and managing the viewings, before advising on value, negotiation strategy and likely outcomes.
Once they made their choice, we secured the house at a sensible price, supported by clear comparable evidence. From there, we worked intensively to exchange within two weeks ahead of the November Budget – a process that typically takes a month or more, and often several months without a buying agent and a good lawyer.
Acting as the “conductor of the orchestra,” we secured the very best surveyors, planners and lawyers to ensure a seamless, successful purchase. It was a textbook illustration of the value of our service.
Harry Gladwin, Partner, specialist buying agent in the Cotswolds
One of the most satisfying moments of the past year was completing a privately arranged purchase in one of the Cotswolds’ most sought-after locations – a property that never reached the open market, for the second time.
I had originally acquired the house privately four years ago through a long-standing contact who owns a significant local estate. By maintaining close relationships with former clients, I became aware that they were considering a move and was able to introduce a new buyer of mine before the wider market had any knowledge that the property might become available.
Given that the house requires substantial work, we had to move quickly to assemble the right professional team – architects, planners, ecologists and solicitors – all at pace. Long-standing personal relationships were critical. People answered the phone, reshuffled diaries and prioritised the project because we have worked together for many years. That collective experience allowed us to structure a transaction that worked well for all parties.
It was a full-circle moment and a clear reminder of what deep local knowledge and a trusted network can genuinely deliver – access, discretion and results that no portal or newcomer could hope to replicate.
Georgina Neil, specialist buying agent in the Cotswolds
This year, I worked with British clients who had been living in the US for over two decades and were looking for a base back in the UK. With an eight-hour time difference and demanding work schedules, I became their eyes and ears on the ground, offering flexible support and clear, consistent communication throughout.
I previewed properties, shared detailed video feedback, and shortlisted only the strongest contenders – saving them time and helping them make confident decisions from overseas.
I guided them through every stage of the UK buying process and represented them firmly in negotiations. Beyond the search itself, I coordinated seamlessly with agents, surveyors, their solicitor, and a full roster of contractors, a house manager and interior designers. My proactive approach meant we kept momentum throughout, and the clients felt fully supported despite being thousands of miles away. We completed successfully in August.
Jemma Scott, Partner, specialist buying agent in the North Home Counties
Looking back over the year, what stands out most is the trust clients continue to place in me. I was fortunate to act for two different clients for the second time – something I never take for granted, particularly when we’re dealing with decisions that genuinely shape their lives.
It’s also been a year of movement: I’ve helped families relocate from five different countries into the Home Counties, guiding them not just on property but on how to build a life here. Revisiting homes I originally acquired – now mid-transformation, with the vision we mapped out together coming to life – has been especially rewarding.
I’ve increasingly become the “go-to” buying agent for the North Home Counties for a circle of highly respected professionals who value honesty, integrity, pragmatism and, importantly, a sense of fun. We’re privileged to work with clients often at the top of their game; it’s endlessly fascinating to spending time with them and find out about their worlds. This year alone I’ve learned about housing markets in five countries, the secret to the best plane seats, and – slightly alarmingly – how rapidly AI is reshaping almost everything we do.
Katherine Watters, Partner, specialist buying agent in the Southern Home Counties
One of my most memorable moments this year came from a referral in the summer: a client seeking an equestrian property in West Sussex, though her demanding travel schedule between two houses in Europe meant she expected to begin the search in September. She was keen to move quickly, but time was not on her side – or so it seemed.
Fortunately, I was already aware of an exceptional off-market property that I had acquired for the current owner nearly two decades earlier. With long-standing relationships in place, I was able to arrange immediate access. What followed was a remarkably swift and seamless process: we agreed terms, exchanged and completed before she had even expected to start looking.
It was a satisfying reminder of the value of deep market knowledge, trusted networks and being ready to act the moment an opportunity appears.
For news, expert commentary and invaluable property insight, subscribe to The Insider, our quarterly newsletter, here.
With American buyers pouring into the Cotswolds, this quintessentially English region is undergoing a striking transformation, Joshua Nelken-Zitser writes for Business Insider. Our Partner, Harry Gladwin, explores what’s driving the influx — and its long-term implications.
Sarah Frances Kelley for The Buying Solution
The wave of high-profile American visitors or residents in the Cotswolds – from Taylor Swift and Ellen DeGeneres to JD Vance – has turned this bucolic stretch of countryside into one of the UK’s buzziest enclaves. Their arrival comes amid a record surge in US visitors and soaring spending across the UK, as wealthy travellers increasingly look to stay, not just holiday. Now, with applications for British citizenship hitting unprecedented highs, our Partner and Head of the Cotswolds, Harry Gladwin, shares his insights with Business Insider on what’s driving the boom.
With the Chancellor’s so-called ‘mansion tax’ in her Budget less severe than anticipated, wealthy buyers are returning to the London market, Emma Haslett reports for The Observer, with insights from Will Watson, Head of The Buying Solution.
Sarah Frances Kelley for The Buying Solution
After months of sluggish growth – fuelled in part by uncertainty over what Chancellor Rachel Reeves’ Budget might contain – the property market is beginning to stir again, writes Emma Haslett for The Observer. Will Watson reflects on clients’ reactions in the days since the announcement and sets out his expectations for 2026.
With Chancellor Rachel Reeves’ Budget now unveiled, Will Watson, Head of The Buying Solution, assesses its implications for the property market – and specifically what it means for buyers.
Clarity in policy underpins everything in our industry, and after weeks of fevered speculation, Chancellor Rachel Reeves’ second Budget has at last delivered it. Within minutes of the OBR’s unprecedented “technical error” that leaked the headlines before she had even taken her place at the despatch box, my phone lit up. One long-standing client messaged simply: “Good news, let’s get going.” Moments later came another: “Let’s make this deal happen now.” The deal in question is just shy of £20 million.
For all the noise surrounding this Budget, the immediate reaction from clients suggests one thing above all: they have not been spooked. In fact, in several cases, the announcements appear to have provided precisely the sense of direction they have been waiting for.
At the centre of the property debate, of course, is the introduction of a so-called ‘mansion tax’ on homes valued above £2 million. It is a politically charged policy that had been hotly debated in the press, and now that it has arrived, its design is both predictable and consequential. The surcharge is structured to mirror council tax bands: £2,500 per year for properties valued between £2 million and £2.5 million, rising in stages to a maximum of £7,500 for homes worth £5 million or more. Implementation will not begin until April 2028, following a revaluation of high-value homes.
It is no surprise that this measure disproportionately affects London and the South-East. In many central postcodes, £2 million buys not extravagance but a decent, if unremarkable, family home. The threshold captures a broad and complex picture – from global investors to retirees who bought their property decades ago and have seen their local markets soar far beyond what their incomes reflect.
Yet for our clients purchasing at the upper end – £5 million and above – the annual levy of £7,500 is unlikely to be a deterrent. To be candid, many had been bracing for more severe measures. In this sense, the Budget may even be received as a relief. But while some buyers may take this in their stride, the behaviour of sellers remains the greater unknown. Some may feel newly emboldened to hold their price, reasoning that the long run-up to implementation removes any inclination to negotiate.
And that long run-up raises another question – one several clients have already put to me directly: has the Chancellor been bold enough? By pushing implementation of the surcharge to 2028, Reeves has given herself and the market time, but she has potentially also created a two-year window for uncertainty to accumulate. If revenues fall short, or if political winds shift, she may be forced to revisit property taxation in next year’s Budget, potentially with sharper measures. The market absorbs a single shock far more cleanly than a series of speculative tremors.
We should also expect some behavioural shifts. Owners of high-value homes who had been weighing whether to downsize may now see clear motivation to transact before 2028, avoiding a recurring annual levy that might otherwise chip away at their financial planning. A wave of such sales could release supply at the top end and, in turn, cool prices that have remained stubbornly insulated from the broader market slowdown. For buyers seeking large family homes or prime assets, this could finally unlock opportunities that have been scarce for several years.
But there is a less discussed and potentially overlooked group: asset-rich, cash-poor owners who cannot or do not wish to sell. For them, the so-called mansion tax may land less like a wealth surcharge and more like a second inheritance tax. While the option to defer payments until a sale provides relief in the short term, it shifts the burden onto heirs, altering the long-term economics of holding high-value property. This group forms part of the “squeezed middle”: owners whose homes have risen dramatically in value, often through no strategic decision of their own, but whose incomes do not match their postcodes.
Despite these complexities, the Budget’s broader impact on market sentiment should not be underestimated. Our economy depends on a housing market that moves – one that allows people to change jobs, start families, downsize, invest and plan. Transactional activity stimulates dozens of industries: construction, architecture, design, removals, retail, finance and more. When sales volumes rise, developers build more. When developers build more, the ladder becomes climbable again.
It is worth remembering, too, that the top end of the property market contributes disproportionately to the wider economy. Encouraging movement here is not an indulgence of the wealthy; it is an economic strategy. High-value transactions generate tax receipts, but they also create liquidity and confidence – two ingredients the housing sector has been sorely lacking.
The Reeves Budget is not radical. It is not without flaws. But after a year defined by hesitation and speculation, it offers clarity – and for many buyers and sellers, this will be enough for them to re-enter the market with purpose. The Chancellor may yet find that her mansion tax has done more to energise the market than to inhibit it.
For now, the early signals are encouraging. Clients who had paused are now progressing. Negotiations have restarted. And if sentiment continues to stabilise, 2026 may be the year the prime property market regains its momentum – not in spite of the Budget, but because of it.
With speculation mounting around a potential ‘mansion tax’ on properties valued above £2 million in Chancellor Rachel Reeves’ Autumn Budget, our Partners Harry Gladwin and Mark Lawson offered their insight to The Times for their tongue-in-cheek feature exploring the many (and often surprising) ways to devalue a home.
From artificial grass and indoor swimming pools to gaudy interior decoration and botched DIY jobs, David Byers reports for The Times on the myriad ways in which the value of a property can be reduced.
With a so-called ‘mansion tax’ on properties worth £2 million expected in the Budget on 26th November 2025, our Partners Harry Gladwin and Mark Lawson shared their tips on the home improvements which can actually devalue your home.
The move from London to the Home Counties is a well-trodden path, and for good reason. With beautiful countryside, vibrant market towns and excellent schools and connectivity, the region offers balance. Working together, our Partners Katherine Watters and Jemma Scott combine deep local insight to help clients find their perfect place.
The Chiltern Hills
Leaving London has long been a rite of passage for many families. The search for more space, cleaner air and stronger community ties draws buyers outwards each year, tracing familiar paths along the commuter lines that fan into Surrey, Berkshire, Buckinghamshire and Oxfordshire. Yet, for all the talk of good schools and train times, the success of such a move often hinges less on geography than on guidance.
At The Buying Solution, our Partners Katherine Watters for the Southern Home Counties and Jemma Scott for the North Home Counties have built a quietly powerful reputation for helping clients navigate this most emotionally charged of transitions. Covering the full sweep of the Home Counties between them, their partnership offers something rare in the property world: a single, joined-up service that transcends traditional boundaries.
“We share clients across regions all the time,” Katherine explains. If someone’s not quite sure whether they want to be near Guildford or Marlow, it doesn’t matter – we work together, and our clients get the same level of insight in both areas.”
A Cohesive Partnership
At the heart of Katherine and Jemma’s partnership is communication. Every client brief is discussed together, every update shared. “We’ll both join the first call,” says Jemma. “It’s important that clients see they’re not choosing between two areas or two people. They’re getting both of us: two perspectives, two sets of local knowledge – working towards the same goal.”
That collaboration has proved particularly valuable for the many families who begin with a wide-ranging brief. “We often meet people who know they need to be within an hour of London, but they have no idea where to base themselves,” says Katherine. “That’s when we’ll take them on orientation tours – two or three days of exploring different counties, villages and schools. It’s about helping them understand how each area feels before they commit.”
The approach is as much about education as it is about property. Clients are introduced not only to houses but to lifestyles – bustling market towns and quiet hamlets, the realities of rural broadband, the subtleties of train routes. “We’re not selling anything,” Kat adds. “We’re guiding, helping people imagine the reality of their new life, and then gently making that vision real.”
Chiddingfold, Surrey
The Enduring Appeal of the Home Counties
The reasons for moving to the Home Counties remain remarkably consistent. “For most families, it comes down to schools, commutability, and a sense of belonging,” says Jemma. “People want their children to have space and a great education, but they don’t want to feel cut off.”
Surrey’s gated estates, from Cobham to Oxshott, offer privacy and proximity for those making their first step out of London. The Surrey Hills and villages south of Guildford appeal to buyers seeking a more rural way of life but still within a 45-minute train ride of Waterloo. Northwards, the Chilterns and Thames Valley blend riverside life with market-town sophistication: Henley-on-Thames, Marlow and Beaconsfield remain perennial favourites.
“The Home Counties are incredibly diverse,” says Jemma. “You can have 1930s family houses in one village and 17th-century cottages two miles away. That variety means there’s something for everyone – the key is knowing where to look.”
For many clients, familiarity plays a decisive role. “It’s amazing how often people return to where they grew up,” Katherine observes. “You hear, ‘My parents lived here’ or ‘My best friend has just moved there.’ That sense of connection gives people confidence to move and means that they will often find like-minded people who have made a similar move themselves.”
The London Connection
Although working patterns have evolved, London remains the gravitational centre for many of Katherine and Jemma’s clients. “There’s always a link,” Jemma explains. “Some need to be in the office two or three days a week; others just want to be close enough for dinner, theatre, or the airport. Either way, the Home Counties keep them within reach.”
She recalls a recent family relocating from abroad, with little understanding of the geography. “They wanted good prep schools, countryside, and an hour to central London. That’s a huge brief. But when we talked through what really mattered – commute length, close enough to visit grandparents in the Midlands, lifestyle – we quickly narrowed it to three or four areas. It’s about translating aspiration into practical choice.”
Katherine agrees. “A lot of our clients come to us feeling overwhelmed. They’ve got property alerts from half the Home Counties and no real direction. We bring focus. It’s about saying: if you need to be in Holborn, and you love countryside walks, let’s look at the Guildford line, not the South Downs. We turn the noise into a plan.”
Marlow, Buckinghamshire
A Market Maturing Gracefully
After the feverish years of 2021–22, both Katherine and Jemma describe the Home Counties current market as steadier and, in many ways, healthier. “Buyers are more measured,” says Katherine. “They’re asking questions, doing due diligence, and taking advice. Gone are the days of throwing money at anything with a garden.”
Jemma agrees that realism now defines the tone. “Those pandemic premiums have faded, which is good news for the long term. People who overpaid in haste are discovering the importance of context: flight paths, road noise, village amenities. Sensible pricing and good research are back in vogue.”
This shift plays perfectly to their strengths. “We’ve always taken a forensic approach,” says Katherine. “We’ll check planning histories, school catchments, infrastructure changes – all the details that can make or break a property’s value. That’s where clients see real return on advice.”
The Human Side of the Search
Beyond logistics and market data lies the human dimension. Both Katherine and Jemma have spent years working face-to-face with clients, often over months of searching and decision-making. “It’s a journey,” Jemma reflects. “You see people’s priorities evolve – they start thinking about square footage and end up talking about where their children will ride bikes or where grandparents can visit easily.”
Katherine echoes the sentiment. “We’re often with clients at quite pivotal life stages: moving from London with young children, returning from abroad, or downsizing after decades in one place. It’s not just about finding a house. It’s about helping them visualise the life they want next.”
That sensitivity, combined with their geographical reach, allows The Buying Solution to deliver a service both personal and pragmatic. And with two experts working as one, The Buying Solution makes that search smoother, smarter and far more enjoyable. As Katherine puts it: “In the end, it’s two-for-one – and twice the insight.”
Katherine Watters is our specialist Partner for the Southern Home Counties
Jemma Scott is our specialist Partner for the North Home Counties
For news, expert commentary and invaluable property insight, subscribe to The Insider, our quarterly newsletter, here.
Amid reports that Chancellor Rachel Reeves is considering a new tax on properties worth £2 million or more, Head of The Buying Solution Will Watson shares his insights with The Telegraph‘s Dominic Penna and Pui-Guan Man.
Sarah Frances Kelley for The Buying Solution
With speculation mounting ahead of the Budget announcement on 26 November about a so-called ‘mansion tax’, Will Watson, Head of The Buying Solution, spoke to The Telegraph about the effect this uncertainty is having on the property market.
It may seem like an impossibility to discover a slower pace of life and a strong sense of community in the heart of one of the most vibrant cities in the world. Yet here, our London Partners, James Burridge and Toto Lambert, unearth some of Central London’s most charming village-like pockets
Sarah Frances Kelley for The Buying Solution
Among the world’s leading capital cities, London’s framework is arguably unique. Unlike Paris or New York, London has no underlying grid or clear hierarchy. It didn’t grow from a single centre, but from a scatter of historic settlements. Riverside hamlets, market towns and hilltop parishes were gradually absorbed as the capital expanded with the arrival of the railways and, later, the Underground in the 19th century.
Today, the city remains a mosaic of neighbourhoods, many still echoing their village roots. These ‘villages’ offer community, green space and a slower, more considered pace of life – and have become some of the city’s most sought-after residential addresses. In North West London, you’ll find the closest thing to a village in London in historic Hampstead, leafy Highgate and charming Belsize Village. While in South West London, Richmond Park, Wimbledon Common and Barnes Common Nature Reserve feel almost rural in parts and the surrounding neighbourhoods absorb this sense of calm from these large open spaces.
The expectation of what constitutes a village way of life in Central London may differ yet, just a few streets back from the bustle, there remain neighbourhoods with a unique charm. “More and more, people want to feel connected to a local community in what can feel like a big and intense city. They might be looking for a village green or a park, a handful of independent, thoughtfully-sourced shops, a good local pub – a quiet pocket within a busy city,” says our Partner Toto Lambert.
Sarah Frances Kelley for The Buying Solution
Chelsea Green
Until the Georgian era, areas like Chelsea and Marylebone were considered on the edge of town. Today, there remains a strong sense of local community and independent character here.
Chelsea Green, tucked behind the King’s Road, feels a world away from the nearby flagship stores and traffic. The Chelsea Fishmonger is just yards from the local cobbler who has worked on the Green for decades, a few doors down from Jago’s family butcher – it’s a charming pocket of old Chelsea. Streets like Markham Street or Bywater Street showcase classic pastel-coloured Georgian homes, with such examples trading between £3m-£5m.
“There’s a real quaintness to Chelsea Green, while still being in central London – it’s part of the city but not consumed by it,” says Toto. “It’s an area that’s very popular with international buyers as well as downsizers because everything is within walking distance.”
“I recently worked with a family whose main residence was outside of London, but they wanted a London base,” Toto adds. “We secured a best-in-class flat on one floor, overlooking one of London’s most sought-after communal garden squares. The flat was in great condition (hard to find in the current market) and within easy walk of Sloane Square for the Tube, and Chelsea Green for the community, village feel and the independent shops.”
Sarah Frances Kelley for The Buying Solution
Notting Hill
Central London’s most famous ‘village’, Notting Hill still delivers a strong sense of community. Beyond Portobello Road’s weekend crowds, areas like Westbourne Grove and Clarendon Road have a neighbourhood feel, supported by myriad independent businesses and elegant stucco-fronted houses that regularly fetch over £10 million.
Notting Hill also has easy access to the M4 for Berkshire, the Cotswolds and Bath, as well as Heathrow, making it well-placed for international buyers and those with primary residences outside of London.
“Some parts of Central London can feel more transient, but Notting Hill is consistently popular and for good reason. It’s vibrant and individual, a melting pot of cultures,” says our Partner James Burridge. “We recently acquired a lovely house off Westbourne Grove for a Spanish client who had lived in the area for many years. She was focused on staying within walking distance of all that Notting Hill has to offer”.
“Westbourne Grove and Portobello Road have touch points of the mainstream, of course, but they also feel more humble and friendly, with a village-like connection. You will find that a lot of people who live in or around Elgin Crescent during the week decamp to their country residence near Soho Farmhouse in the Cotswolds at weekends.”
Indeed, the organic produce that locals know and love from Daylesford Farm near Kingham in the Cotswolds at weekends can also be picked up at their local Daylesford outpost on Westbourne Grove during the week.
2025 has seen a host of new restaurant openings in Notting Hill, firmly cementing its status as a culinary destination. Here, you can enjoy food from all over the world; from Juno’s Japanese/Mexican fusion food in its intimate six-seater restaurant, to Swedish bakery Fabrique and neighbourhood pub The Pelican. What unites them is their sense of community.
Getty Images
Marylebone
Marylebone remains a hugely popular neighbourhood of Central London and people who choose to live here are led by the lifestyle that it offers, rather than the size of their space or proximity to good schools – although there are several close by. For that reason, it tends to attract a marginally older demographic.
“Marylebone offers a slightly different proposition. It feels more sophisticated than Notting Hill and Chelsea Green, yet you will find a strong sense of community here, as well as tree-lined streets and historic architecture,” says James.
Just five minutes from Oxford Street, Marylebone High Street offers a vibrant selection of international luxury brands. Yet, just off it, you will still find quieter cobbled lanes, traditional pubs and St Marylebone Parish Church and gardens.
With its butcher, cheesemonger and chocolate shop, Moxon Street has become a leading foodie destination. Lita Mediterranean restaurant on Paddington Street is a favourite of renowned chef Raymond Blanc, who moved to Marylebone from Oxford. While The Hart pub on Chiltern Street – the most recent opening from the Public House group – offers a seasonal British menu with ingredients picked from its kitchen garden in Oxfordshire.
If you’re craving green space, the 410-acre Regent’s Park – a former royal hunting ground, later leased to tenant farmers – is just a 15-minute walk away.
Marylebone’s residents are proud of its status as a ‘village’ and there is a busy calendar of community events here, including Christmas carol performances and concerts, an annual Easter egg hunt and a Summer Festival, complete with a tombola and dog show.
“We have bought a number of very good flats in prime Marylebone over the last 18 months, from period mansion block apartments – 3,000 sq ft lateral spaces overlooking Regent’s Park, through to some of the finest flats in recently built blocks, including Chiltern Place and The Chilterns,” says James.
James Burridge is our specialist Partner in Central and South-West London.
Toto Lambert is our specialist Partner in Central and South-West London.
For news, expert commentary and invaluable property insight, subscribe to The Insider, our quarterly newsletter, here.
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This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
